{"id":1437770,"date":"2024-01-10T20:23:18","date_gmt":"2024-01-10T20:23:18","guid":{"rendered":"http:\/\/radiofree.asia\/?guid=d97780d8be76f5a127c99abef3fb57a1"},"modified":"2024-01-10T20:23:18","modified_gmt":"2024-01-10T20:23:18","slug":"buyer-beware-misleading-animal-welfare-claims-by-sustainable-fibre-alliance-prompt-peta-complaint-to-ftc","status":"publish","type":"post","link":"https:\/\/radiofree.asia\/2024\/01\/10\/buyer-beware-misleading-animal-welfare-claims-by-sustainable-fibre-alliance-prompt-peta-complaint-to-ftc\/","title":{"rendered":"Buyer, Beware! Misleading \u2018Animal Welfare\u2019 Claims by Sustainable Fibre Alliance Prompt PETA Complaint to FTC"},"content":{"rendered":"

PETA submitted a complaint<\/a> today to the Federal Trade Commission (FTC) pointing out that the Sustainable Fibre Alliance (SFA)\u2014whose member companies include Burberry, J.Crew, and Madewell\u2014is misleading consumers with its Cashmere Standard certification, which, despite claiming to \u201censure the welfare of goats,\u201d allows for many cruel industry-standard practices, including castrating goats, pulling out their hair with sharp metal combs, and slaughtering them. The complaint follows a recent PETA Asia investigation<\/a> into cashmere operations in Mongolia, which revealed rampant cruelty\u2014including by SFA-certified producers.<\/p>\n

In the complaint, PETA notes that animal welfare experts at the Royal Society for the Prevention of Cruelty to Animals Australia have called removing goats\u2019 hair with sharp metal combs \u201ca prolonged procedure that can lead to bruising and skin injuries, and cause unnecessary and extended pain, suffering and distress in goats.\u201d The SFA\u2019s current standard also doesn\u2019t require pain relief for castration or injuries that occur during combing; allows for the slaughter of goats no longer desired for cashmere production, including kid goats; considers treating animals \u201chumanely\u201d prior to slaughter a recommendation<\/em>, not a requirement, for goats and kids who aren\u2019t needed for fiber production or breeding purposes; and permits blunt-force trauma to be used to stun goats prior to slaughter. Producers aren\u2019t even required to comply with all the so-called \u201cbest practice\u201d guidelines in order to become or remain SFA-certified.<\/p>\n

\u201cIf consumers knew how goats suffer as they\u2019re pinned down while workers painfully tear out their hair and bash them over the head before they\u2019re slaughtered, they\u2019d never touch cashmere,\u201d says PETA Executive Vice President Tracy Reiman. \u201cPETA is urging the FTC to prevent the Sustainable Fibre Alliance from duping consumers with misleading labels.\u201d<\/p>\n

\"\"<\/a><\/p>\n

A PETA Asia investigation documented that goats screamed in pain and terror as they were pinned down while workers pulled out their hair with sharp metal combs. Credit: PETA<\/em><\/a><\/p>\n

PETA Asia\u2019s investigation<\/a> into cashmere operations included SFA-certified producers Khanbogd Cashmere LLC and ULEMJ Cashmere LLC, which both claim to be leading cashmere suppliers in Mongolia. Goats used for cashmere by these operations were pinned down by their legs and horns as herders pulled out their hair. The investigation also found a dead adult goat, a goat who was left to suffer from a bleeding wound, and workers who pulled off skin along with goats\u2019 hair.<\/p>\n

PETA\u2019s complaint asks the FTC to require that the SFA remove all misleading claims from its marketing and issue corrective statements that reveal how the animals at its certified operations are actually treated.<\/p>\n

PETA\u2014whose motto reads, in part, that \u201canimals are not ours to wear\u201d\u2014opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org<\/strong><\/a>, listen to The PETA Podcast<\/em><\/strong><\/a>, or follow the group on X (formerly Twitter)<\/strong><\/a>, Facebook<\/strong><\/a>, or Instagram<\/strong><\/a>.<\/p>\n<\/div>

The post Buyer, Beware! Misleading \u2018Animal Welfare\u2019 Claims by Sustainable Fibre Alliance Prompt PETA Complaint to FTC<\/a> appeared first on PETA<\/a>.<\/p>\n\n

This post was originally published on Animal Rights and Campaign News | PETA<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"

PETA submitted a complaint today to the Federal Trade Commission (FTC) pointing out that the Sustainable Fibre Alliance (SFA)\u2014whose member companies include Burberry, J.Crew, and Madewell\u2014is misleading consumers with its Cashmere Standard certification, which, despite claiming to \u201censure the welfare of goats,\u201d allows for many cruel industry-standard practices, including castrating goats, pulling out their hair… Read more \u00bb<\/a><\/p>\n

The post Buyer, Beware! Misleading \u2018Animal Welfare\u2019 Claims by Sustainable Fibre Alliance Prompt PETA Complaint to FTC<\/a> appeared first on PETA<\/a>.<\/p>\n","protected":false},"author":708,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2148,40198,2149],"tags":[],"_links":{"self":[{"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/posts\/1437770"}],"collection":[{"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/users\/708"}],"replies":[{"embeddable":true,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/comments?post=1437770"}],"version-history":[{"count":1,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/posts\/1437770\/revisions"}],"predecessor-version":[{"id":1437771,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/posts\/1437770\/revisions\/1437771"}],"wp:attachment":[{"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/media?parent=1437770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/categories?post=1437770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/tags?post=1437770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}