{"id":1497797,"date":"2024-02-13T16:33:49","date_gmt":"2024-02-13T16:33:49","guid":{"rendered":"https:\/\/www.peta.org\/?p=1085800"},"modified":"2024-02-13T16:33:49","modified_gmt":"2024-02-13T16:33:49","slug":"sheep-cant-fight-for-sheeps-rights-petas-incendiary-new-campaign-targets-fashion-schools-and-consumers","status":"publish","type":"post","link":"https:\/\/radiofree.asia\/2024\/02\/13\/sheep-cant-fight-for-sheeps-rights-petas-incendiary-new-campaign-targets-fashion-schools-and-consumers\/","title":{"rendered":"\u2018Sheep Can\u2019t Fight for Sheep\u2019s Rights\u2019: PETA\u2019s Incendiary New Campaign Targets Fashion Schools and Consumers"},"content":{"rendered":"

In time for New York Fashion Week, PETA is targeting the Garment District, the Fashion Institute of Technology, and the Parsons School of Design with a provocative new messaging blitz calling on people to be on the right side of history by leaving wool<\/a> out of their wardrobes.<\/p>\n

\"A<\/a><\/p>\n

The campaign\u2014which was designed by The Community ad agency and features sheep rioting in front of a burning landscape\u2014exhorts viewers to \u201clive vegan\u201d and includes a massive sky-high appeal in the Garment District as well as 50 huge posters strategically placed outside the two world-famous fashion design schools.<\/p>\n

\"Photo<\/a><\/p>\n

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What\u2019s Wrong With Wool?<\/strong><\/h3>\n

PETA entity investigations<\/a> have uncovered cruelty to sheep at over 100<\/em> wool industry operations worldwide\u2014even at \u201cresponsible\u201d farms, on which workers have been seen punching, stomping, kicking, and throwing sheep. Shearers are usually paid by volume, not by the hour, which incentivizes them to work quickly, and sheep are often left bloodied and in pain. The gaping wounds caused by careless shearers are then crudely stitched up\u2014without painkillers.<\/p>\n

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