{"id":1513033,"date":"2024-02-22T00:15:08","date_gmt":"2024-02-22T00:15:08","guid":{"rendered":"https:\/\/www.thecanary.co\/?p=1674704"},"modified":"2024-02-22T00:15:08","modified_gmt":"2024-02-22T00:15:08","slug":"brexit-branding-backlash-as-one-in-five-say-no-to-not-for-eu-labelling","status":"publish","type":"post","link":"https:\/\/radiofree.asia\/2024\/02\/22\/brexit-branding-backlash-as-one-in-five-say-no-to-not-for-eu-labelling\/","title":{"rendered":"Brexit branding backlash as one in five say \u2018no\u2019 to \u2018Not for EU\u2019 labelling"},"content":{"rendered":"
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One in five people say they are less likely to buy Brexit<\/a>-branded ‘Not for EU’ produce in a fresh blow for farmers – as new rules around food labelling continue to be rolled out, and Rishi Sunak tries to woo farmers.<\/p>\n

Not for EU: ‘disgusting’<\/h2>\n

As Politico<\/em> reported<\/a>:<\/p>\n

Since October last year, all meat and some dairy products moving from Great Britain to be sold in Northern Ireland have been required to carry the labels. The move, introduced as part of the Windsor Framework between the U.K. and EU, is meant to ensure goods aren\u2019t moved onward into the Republic of Ireland, an EU member country.<\/p>\n

But the British government is going further.<\/p>\n

From October 2024, all meat and dairy products sold across the U.K. will also have to carry the labels, to ensure food sold in Great Britain can also be sold in Northern Ireland. The requirement will be applied to more products from July 2025.<\/p><\/blockquote>\n

Politico noted that some shoppers were left ‘confused’ and in some cases ‘disgusted’ by the labelling. Now, new polling commissioned by campaign group Best for Britain reveals the extent of the backlash against it.<\/p>\n

Not for one in five of us<\/h2>\n

The poll of\u00a01,027 people undertaken by Survation<\/a>\u00a0on behalf of Best for Britain<\/a> suggests that hard-pressed British farmers and retailers could face new and unforced financial strain from a lack of consumer confidence caused by the government\u2019s Brexit deal.<\/p>\n

The survey found that:<\/p>\n