The history of such experiments is not promising. Why would those in the US like the game of rugby league, when an established code of superficial similarity already exists? Fundamental differences, for one thing, abound. The US NFL Superbowl tries to keep blood and violence off the pitch. Force, when exercised, is chivalric, the moves ceremonially packaged. Such contests are astonishingly contained, hemmed in by a distinct netting of protocol and protections. These US padded gladiators remain calm, composed and, when irate, kept within the confines of expected conduct.<\/p>\n
Rugby league extols speed, the violent tackle, the brutish push, the military assault. Heads are often confused for balls. Punches fly, tempers fray. Unlike the NFL, the Australian NRL (National Rugby League) offers up a thuggish spectacle: combatants with no padding, unhelmeted heads, and no visible protective gear to speak of. Undeterred, the NRL mandarins were hoping to nab a US audience by opening the season in Las Vegas, a move that has been promoted with aggressive enthusiasm by Australian Rugby League Commission chairman Peter V\u2019landys. This is all a bit rich, given that the code has barely made it, even after a century, beyond the states of New South Wales and Queensland.<\/p>\n
The chairman\u2019s reasoning for pursuing the Vegas dream is not just the glitz, the glamour or the lucrative market that supposedly awaits. It\u2019s intended as a blow against other Australian sporting codes trying to move into the US market. The Australian Football League, for instance, has borne the brunt of V\u2019landys\u2019s mockery. \u201cBecause they don\u2019t have the right-sized field in Las Vegas, the AFL couldn\u2019t do it,\u201d he states. Like Christopher Columbus, he envisages a viral conquest. \u201cIronically, if we\u2019re successful, it will open up for all sports in Australia. If we get tens of millions of dollars of new revenues, I don\u2019t care if they also chase it. Good luck to them.\u201d<\/p>\n
In such ventures, the players are not necessarily the best equipped to respond. But respond to this experiment, they did. \u201cThat\u2019s what the NRL are trying to right? Bring this game to America,\u201d said that green salad wonder and, it so happens, Manly captain Daly Cherry-Evans. \u201cI was pretty hopeful this was going to be the turnout.\u201d<\/p>\n
Well and good but wait for what follows. \u201cIt\u2019s great to see all the Australians here.\u201d Given that that Cherry-Evans took a little trip out of Australia to promote a game for those who are not Australians, the captain seems to come across as nobly thick and hopeful. \u201cThey\u2019re obviously promoting it just as much as we as players. If we can spark the interest of the Americans, that\u2019s the job done.\u201d For whom, pray?<\/p>\n
Illusion in Las Vegas has a celestial pull. Its crown glistens, defies time, rejects reality. You go there to lose it, and much else. It produces such gurgling wishful thinking as that of the Brisbane Broncos captain Adam Reynolds: \u201cIt\u2019s unbelievable, it\u2019s got a bit of the grand final feel about it with all the build-up.\u201d Hardly, but Reynolds has hit a vein of self-assurance. \u201cThere\u2019s a lot of Broncos fans here, you could definitely feel the atmosphere when they mentioned our names. It\u2019s exciting to just get out there and start playing.\u201d Was Reynolds confusing the fanbase with Australians who had made it to the event? Probably.<\/p>\n
Hollywood star Russell Crowe, who is also part owner of the South Sydney Rabbitohs, has been roped in to advertise the game to NFL traditionalists. His message to them, posted as a YouTube video, is a valiant if not overly convincing effort to explain the rules: \u201crugby league is footfall \u2013 but maybe not as you know it\u201d. For one thing, there are \u201cno helmets, no pads\u201d.<\/p>\n
A broader, less noble motivation is also at play here. In Australia, gambling advertising and promotion have been anathematised by politicians and activists, despite the fact that 73% of Australian adults like a punt. Best, then, to consider such options as the US, where the wagering industry is burgeoning.<\/p>\n
Dreams are being entertained about partnering with a dedicated sports wagering provider, which will be able to purchase the broadcast rights for customers wishing to bet on rugby league. The game, argues V\u2019landys, is a perfect fit \u201cbecause it has so many exotic bets.\u201d But to suggest that US punters will wager on a sport they do not understand over baseball and basketball, which take place during the NRL season, is to wander in the realms of fantasy.<\/p>\n
Australian journalists, eager to take the pulse of American reactions, were on the ground to gauge responses to the first rugby league displays at Allegiant Stadium. The task was complicated by the sheer numbers of Australian fans. One Robert \u201cBojo\u201d Ackah, a Nevada native, was taken by how \u201cfast\u201d and \u201chard hitting\u201d the game was. \u201cI feel like these guys are really a bit out of their mind, but at the same time these guys are very athletic and skilled.\u201d An unnamed Las Vegas Raiders fan observed that, \u201cThese guys make the NFL look soft.\u201d Sheer music to the ear of any eager Australian sports scribbler.<\/p>\n
On the other hand, a stiff corrective was offered by former Australian cricketer, Colin Miller, who has been a resident of Las Vegas for two decades. Despite the slushy, optimistic courage in Australian press and media outlets claiming a monumental advertising campaign in Nevada and other parts of the US, Miller was left cold. \u201cI have not seen much publicity for the rugby games,\u201d came the dampening remark.<\/p>\n
The US has found, much to its cost and others, that exporting its own political system does not work. The principle applies to certain sports uniquely grown in soils of certain flavour and environments of certain temper. The Australians should have learned that certain codes rarely take root in the stubborn terrain of such countries as the United States. This has also worked in reverse. Markets established are often markets impervious, and tradition will have its powerful say.<\/p>The post A Wishful Gamble: Rugby League in Las Vegas<\/a> first appeared on Dissident Voice<\/a>.\n This post was originally published on Dissident Voice<\/a>. <\/p>","protected":false},"excerpt":{"rendered":" The history of such experiments is not promising. Why would those in the US like the game of rugby league, when an established code of superficial similarity already exists? Fundamental differences, for one thing, abound. The US NFL Superbowl tries to keep blood and violence off the pitch. Force, when exercised, is chivalric, the moves [\u2026]<\/p>\n The post A Wishful Gamble: Rugby League in Las Vegas<\/a> first appeared on Dissident Voice<\/a>.<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175,5839,44875,36],"tags":[],"_links":{"self":[{"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/posts\/1537686"}],"collection":[{"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/comments?post=1537686"}],"version-history":[{"count":1,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/posts\/1537686\/revisions"}],"predecessor-version":[{"id":1537687,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/posts\/1537686\/revisions\/1537687"}],"wp:attachment":[{"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/media?parent=1537686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/categories?post=1537686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/tags?post=1537686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}