{"id":1586049,"date":"2024-04-02T03:58:49","date_gmt":"2024-04-02T03:58:49","guid":{"rendered":"https:\/\/www.altnews.in\/?p=200348"},"modified":"2024-04-02T03:58:49","modified_gmt":"2024-04-02T03:58:49","slug":"bjp-way-ahead-of-others-in-political-ad-spending-on-meta-proxy-pages-spent-more-than-official-ones","status":"publish","type":"post","link":"https:\/\/radiofree.asia\/2024\/04\/02\/bjp-way-ahead-of-others-in-political-ad-spending-on-meta-proxy-pages-spent-more-than-official-ones\/","title":{"rendered":"BJP way ahead of others in political ad spending on Meta; proxy pages spent more than official ones"},"content":{"rendered":"

With the 2024 Lok Sabha elections barely a few weeks away, political campaigns have reached a fever pitch both on the ground and virtually. With India ranking very high on the list of countries with the largest number of Internet users in the world, parties have recognized the power of social media and are investing significant sums into their digital campaigns. Consequently, social media advertisements have come up as a crucial means for parties to communicate with the electorate.<\/span><\/p>\n

Social media platforms like Facebook, Instagram, and others provide advertisers with enough information to run <\/span>targeted advertisements<\/span><\/a> reaching millions of voters. These targeted advertisements are based on factors such as location, demographics, interests, language, and behaviour, to achieve maximum impact.<\/span><\/p>\n

Methodology<\/b><\/p>\n

Alt News filtered data from the top 100 pages that spent the most on political advertisements in the last 90 days, as published by the Meta Ad Library on March 19 of this year. Advertisements run by leaders in their personal capacity were excluded from this data. Rahul Gandhi’s page is included in this data because the disclaimer in the advertisements run by him mentions the name of the Congress party.<\/span><\/p>\n

Political advertisements on Facebook pages are of two types: official party pages, which share posts and propaganda according to party lines, and other pages that support a particular party through all posts and advertisements but do not have any official affiliation with the party. The expenditures on advertisements by these pages are not accounted for by the Election Commission. We have categorized such pages as proxy pages.<\/strong><\/span><\/p>\n

Analysis of this data revealed that the Bharatiya Janata Party (BJP) has spent the most on political advertisements, but the expenditure on advertisements by BJP’s proxy pages exceeded that on their official advertisements.<\/span><\/p>\n

<\/p>\n

Party and Government Advertisement Expenditure<\/span><\/p>\n

BJP (including official and proxy pages)<\/b><\/p>\n

The Bharatiya Janata Party has spent Rs. 74,407,939 on 10,884 advertisements through official pages and Rs. 84,175,893 through proxy pages.<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Page ID<\/span><\/td>\nPage name<\/span><\/td>\nDisclaimer<\/span><\/td>\nAmount spent (INR)<\/span><\/td>\nNumber of ads<\/span><\/td>\n<\/tr>\n
121439954563203<\/span><\/td>\nBharatiya Janata Party (BJP)<\/span><\/td>\nBharatiya Janata Party (BJP)<\/span><\/td>\n61670515<\/span><\/td>\n2710<\/span><\/td>\n<\/tr>\n
174425559078659<\/span><\/td>\nUlta Chashma \u2013 \u0909\u0932\u094d\u091f\u093e \u091a\u0938\u094d\u092e\u093e<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n20333950<\/span><\/td>\n428<\/span><\/td>\n<\/tr>\n
574079826086251<\/span><\/td>\nPhir Ek Baar Modi Sarkar<\/span><\/td>\nphirekbaarmodisarkar.com<\/span><\/td>\n18714772<\/span><\/td>\n2498<\/span><\/td>\n<\/tr>\n
192548643939288<\/span><\/td>\nMemeXpress<\/span><\/td>\nMemes Xpress<\/span><\/td>\n6835584<\/span><\/td>\n183<\/span><\/td>\n<\/tr>\n
206212622563937<\/span><\/td>\nPolitical X-Ray<\/span><\/td>\nPolitical X Ray<\/span><\/td>\n6107215<\/span><\/td>\n161<\/span><\/td>\n<\/tr>\n
192548643939288<\/span><\/td>\nMemeXpress<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n4705068<\/span><\/td>\n105<\/span><\/td>\n<\/tr>\n
1987488401557504<\/span><\/td>\nMahathugbandhan \u2013 \u092e\u0939\u093e\u0920\u0917\u092c\u0902\u0927\u0928<\/span><\/td>\nMahathugbandhan \u2013 \u092e\u0939\u093e\u0920\u0917\u092c\u0902\u0927\u0928<\/span><\/td>\n4031860<\/span><\/td>\n1092<\/span><\/td>\n<\/tr>\n
206212622563937<\/span><\/td>\nPolitical X-Ray<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n3903094<\/span><\/td>\n60<\/span><\/td>\n<\/tr>\n
108923581963430<\/span><\/td>\nNirmamata<\/span><\/td>\nNirmamata<\/span><\/td>\n3892330<\/span><\/td>\n1023<\/span><\/td>\n<\/tr>\n
1400615623488784<\/span><\/td>\nBJP Odisha<\/span><\/td>\nBJP Odisha<\/span><\/td>\n3834648<\/span><\/td>\n742<\/span><\/td>\n<\/tr>\n
113730508499849<\/span><\/td>\nMudde ki Baat \u2013 \u092e\u0941\u0926\u094d\u0926\u0947 \u0915\u0940 \u092c\u093e\u0924<\/span><\/td>\nMudde Ki Baat<\/span><\/td>\n3380826<\/span><\/td>\n58<\/span><\/td>\n<\/tr>\n
1563310070576778<\/span><\/td>\nBJP Andhra Pradesh<\/span><\/td>\nBJP Andhra Pradesh<\/span><\/td>\n2440155<\/span><\/td>\n479<\/span><\/td>\n<\/tr>\n
107026039151450<\/span><\/td>\n\u0c2e\u0c28 \u0c2e\u0c4b\u0c26\u0c40<\/span><\/td>\nmanamodi.com<\/span><\/td>\n1926026<\/span><\/td>\n843<\/span><\/td>\n<\/tr>\n
118554107945158<\/span><\/td>\nBadlenge Sarkar, Badlenge Bihar<\/span><\/td>\nbadlengesarkarbadlengebihar.com<\/span><\/td>\n1736517<\/span><\/td>\n720<\/span><\/td>\n<\/tr>\n
162311940465517<\/span><\/td>\nBJYM<\/span><\/td>\nBharatiya Janata Party<\/span><\/td>\n1563415<\/span><\/td>\n335<\/span><\/td>\n<\/tr>\n
721713357902229<\/span><\/td>\nMahila Morcha BJP<\/span><\/td>\nBharatiya Janata Party<\/span><\/td>\n1429489<\/span><\/td>\n567<\/span><\/td>\n<\/tr>\n
100198806388306<\/span><\/td>\nThe Nation Vibes<\/span><\/td>\nThe Nation Vibes<\/span><\/td>\n1307936<\/span><\/td>\n717<\/span><\/td>\n<\/tr>\n
180161138515248<\/span><\/td>\n\u0b15\u0b47\u0b24\u0b47\u0b26\u0b3f\u0b28 \u0b38\u0b39\u0b3f\u0b2c\u0b3e? \/ Ketedina Sahibaa?<\/span><\/td>\n\u0b15\u0b47\u0b24\u0b47\u0b26\u0b3f\u0b28 \u0b38\u0b39\u0b3f\u0b2c\u0b3e? \/ Ketedina Sahibaa?<\/span><\/td>\n1248691<\/span><\/td>\n660<\/span><\/td>\n<\/tr>\n
1464414077034071<\/span><\/td>\nBJP ST Morcha<\/span><\/td>\nBharatiya Janata Party<\/span><\/td>\n1112712<\/span><\/td>\n336<\/span><\/td>\n<\/tr>\n
104136199047870<\/span><\/td>\nBharat Todo Gang \u2013 \u092d\u093e\u0930\u0924 \u0924\u094b\u0921\u093c\u094b \u0917\u0948\u0902\u0917<\/span><\/td>\nBharat Todo Gang \u2013 \u092d\u093e\u0930\u0924 \u0924\u094b\u0921\u093c\u094b \u0917\u0948\u0902\u0917<\/span><\/td>\n1096140<\/span><\/td>\n1104<\/span><\/td>\n<\/tr>\n
180005665207295<\/span><\/td>\nKannada Sangamam \u2013 \u0c95\u0ca8\u0ccd\u0ca8\u0ca1 \u0cb8\u0c82\u0c97\u0cae<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n1080219<\/span><\/td>\n58<\/span><\/td>\n<\/tr>\n
179670408573941<\/span><\/td>\nTamilakam \u2013 \u0ba4\u0bae\u0bbf\u0bb4\u0b95\u0bae\u0bcd<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n1035065<\/span><\/td>\n60<\/span><\/td>\n<\/tr>\n
262572220917547<\/span><\/td>\n\u092d\u093e\u091c\u092a\u093e \u0930\u093e\u0937\u094d\u091f\u094d\u0930\u0940\u092f \u0905\u0928\u0941\u0938\u0942\u091a\u093f\u0924 \u091c\u093e\u0924\u093f \u092e\u094b\u0930\u094d\u091a\u093e \u2013 BJP SC Morcha<\/span><\/td>\nBharatiya Janata Party<\/span><\/td>\n617101<\/span><\/td>\n375<\/span><\/td>\n<\/tr>\n
1542743585786974<\/span><\/td>\nPhir Ek Baar Modi Sarkar \u2013 Gujarat<\/span><\/td>\nPhir Ek Baar Modi Sarkar \u2013 Gujarat<\/span><\/td>\n613048<\/span><\/td>\n54<\/span><\/td>\n<\/tr>\n
114233898263244<\/span><\/td>\nIndian Compass Videos<\/span><\/td>\ntheindiancompass.com<\/span><\/td>\n578166<\/span><\/td>\n824<\/span><\/td>\n<\/tr>\n
283350415665978<\/span><\/td>\nEk Akela Sab Par Bhari<\/span><\/td>\nEk Akela Sab Par Bhari<\/span><\/td>\n545109<\/span><\/td>\n251<\/span><\/td>\n<\/tr>\n
244801258708580<\/span><\/td>\nTelangana Central \u2013 \u0c24\u0c46\u0c32\u0c02\u0c17\u0c3e\u0c23 \u0c38\u0c46\u0c02\u0c1f\u0c4d\u0c30\u0c32\u0c4d<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n496639<\/span><\/td>\n8<\/span><\/td>\n<\/tr>\n
239720143296109<\/span><\/td>\nBJP OBC Morcha<\/span><\/td>\nBharatiya Janata Party<\/span><\/td>\n491213<\/span><\/td>\n42<\/span><\/td>\n<\/tr>\n
107848055262209<\/span><\/td>\nPaltu Paltan \u2013 \u092a\u0932\u091f\u0942 \u092a\u0932\u091f\u0928<\/span><\/td>\nPaltu Paltan \u2013 \u092a\u0932\u091f\u0942 \u092a\u0932\u091f\u0928<\/span><\/td>\n482186<\/span><\/td>\n290<\/span><\/td>\n<\/tr>\n
115529624796206<\/span><\/td>\nHokage Modi Sama<\/span><\/td>\nHokage Modi Sama<\/span><\/td>\n473771<\/span><\/td>\n296<\/span><\/td>\n<\/tr>\n
249708958217278<\/span><\/td>\nMalabar Central \u2013 \u0d2e\u0d32\u0d2c\u0d3e\u0d7c \u0d38\u0d46\u0d7b\u0d1f\u0d4d\u0d30\u0d7d<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n461084<\/span><\/td>\n36<\/span><\/td>\n<\/tr>\n
247944825069932<\/span><\/td>\nAmaar Sonar Bangla \u2013 \u0985\u09ae\u09b0 \u09b8\u09cb\u09a8\u09be\u09b0 \u09ac\u09be\u0982\u09b2\u09be<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n439288<\/span><\/td>\n15<\/span><\/td>\n<\/tr>\n
<\/td>\n<\/td>\nTotal<\/span><\/td>\n158583832<\/span><\/td>\n17130<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Congress:<\/b><\/p>\n

The Congress party has spent Rs. 4,298,268 on 614 advertisements.<\/span><\/p>\n\n\n\n\n\n\n
Page ID<\/span><\/td>\nPage name<\/span><\/td>\nDisclaimer<\/span><\/td>\nAmount spent (INR)<\/span><\/td>\nNumber of ads<\/span><\/td>\n<\/tr>\n
294493857651676<\/span><\/td>\nRahul Gandhi<\/span><\/td>\nIndian National Congress<\/span><\/td>\n3585788<\/span><\/td>\n158<\/span><\/td>\n<\/tr>\n
351616078284404<\/span><\/td>\nIndian National Congress<\/span><\/td>\nIndian National Congress<\/span><\/td>\n712480<\/span><\/td>\n456<\/span><\/td>\n<\/tr>\n
<\/td>\n<\/td>\nTotal<\/span><\/td>\n4298268<\/span><\/td>\n614<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

TMC:<\/b><\/p>\n

The Trinamool Congress, led by Mamata Banerjee, has spent Rs. 6,373,293 on 423 advertisements.<\/span><\/p>\n\n\n\n\n\n\n
Page ID<\/span><\/td>\nPage name<\/span><\/td>\nDisclaimer<\/span><\/td>\nAmount spent (INR)<\/span><\/td>\nNumber of ads<\/span><\/td>\n<\/tr>\n
218904931482352<\/span><\/td>\nAll India Trinamool Congress<\/span><\/td>\nAll India Trinamool Congress<\/span><\/td>\n4758354<\/span><\/td>\n310<\/span><\/td>\n<\/tr>\n
108777655527686<\/span><\/td>\nTrinamoole Nabo Jowar<\/span><\/td>\nTrinamoole Nabo Jowar<\/span><\/td>\n1614939<\/span><\/td>\n113<\/span><\/td>\n<\/tr>\n
<\/td>\n<\/td>\nTotal<\/span><\/td>\n6373293<\/span><\/td>\n423<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

YSRCP:<\/b><\/p>\n

The Yuvajana Sramika Rythu Congress Party led by Andhra Pradesh chief minister Jagan Mohan Reddy has spent Rs. 16,999,080 on 566 advertisements.<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Page ID<\/span><\/td>\nPage name<\/span><\/td>\nDisclaimer<\/span><\/td>\nAmount spent (INR)<\/span><\/td>\nNumber of ads<\/span><\/td>\n<\/tr>\n
104211439033799<\/span><\/td>\nJagane Kavali<\/span><\/td>\nJagane Kavali<\/span><\/td>\n4185707<\/span><\/td>\n200<\/span><\/td>\n<\/tr>\n
111986798594822<\/span><\/td>\nJagananna Suraksha<\/span><\/td>\nJagane Kavali<\/span><\/td>\n4017803<\/span><\/td>\n95<\/span><\/td>\n<\/tr>\n
327120054405346<\/span><\/td>\nJagananna ki Thoduga<\/span><\/td>\nJagan Anna ki Thoduga<\/span><\/td>\n3087881<\/span><\/td>\n139<\/span><\/td>\n<\/tr>\n
213811765155120<\/span><\/td>\nMemu Siddham Maa Booth Siddham<\/span><\/td>\nJaganna Tho Siddham<\/span><\/td>\n1857632<\/span><\/td>\n24<\/span><\/td>\n<\/tr>\n
175139949013002<\/span><\/td>\nJagan: The Juggernaut<\/span><\/td>\nTeam Jagananna<\/span><\/td>\n1319338<\/span><\/td>\n40<\/span><\/td>\n<\/tr>\n
229008700302978<\/span><\/td>\nPraja Theerpu<\/span><\/td>\nJagananna Tho Siddham<\/span><\/td>\n736761<\/span><\/td>\n17<\/span><\/td>\n<\/tr>\n
105209472211637<\/span><\/td>\nVoice of Andhra<\/span><\/td>\nVoice of Andhra<\/span><\/td>\n696989<\/span><\/td>\n18<\/span><\/td>\n<\/tr>\n
204792022725505<\/span><\/td>\nMemantha Siddham<\/span><\/td>\nJaganannatho Siddham<\/span><\/td>\n657413<\/span><\/td>\n21<\/span><\/td>\n<\/tr>\n
205049862700772<\/span><\/td>\nJagananna Kosam Siddham<\/span><\/td>\nJagananna Tho Siddham<\/span><\/td>\n439556<\/span><\/td>\n12<\/span><\/td>\n<\/tr>\n
<\/td>\n<\/td>\nTotal<\/span><\/td>\n16999080<\/span><\/td>\n566<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Government Advertisements:<\/b><\/p>\n

During these 90 days, the central government and various state governments collectively spent Rs. 46,140,328 on 1,223 advertisements.<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Page ID<\/span><\/td>\nPage name<\/span><\/td>\nDisclaimer<\/span><\/td>\nAmount spent (INR)<\/span><\/td>\nNumber of ads<\/span><\/td>\n<\/tr>\n
192856493908290<\/span><\/td>\nAma Odisha Nabin Odisha<\/span><\/td>\nAma Odisha Nabin Odisha<\/span><\/td>\n18670367<\/span><\/td>\n357<\/span><\/td>\n<\/tr>\n
775974615850063<\/span><\/td>\nMyGovIndia<\/span><\/td>\nMyGovIndia<\/span><\/td>\n14202725<\/span><\/td>\n67<\/span><\/td>\n<\/tr>\n
418662318473847<\/span><\/td>\nHealth & Family Welfare Department, Government of Odisha<\/span><\/td>\nHealth & Family Welfare Department, Government of Odisha<\/span><\/td>\n3255261<\/span><\/td>\n35<\/span><\/td>\n<\/tr>\n
138622632667217<\/span><\/td>\nLaxmi\/\u0b32\u0b15\u0b4d\u0b37\u0b4d\u0b2e\u0b40<\/span><\/td>\nLaxmi\/\u0b32\u0b15\u0b4d\u0b37\u0b4d\u0b2e\u0b40<\/span><\/td>\n2196960<\/span><\/td>\n19<\/span><\/td>\n<\/tr>\n
114035533329593<\/span><\/td>\nMo Sarkar 5T<\/span><\/td>\nMoSarkar 5T<\/span><\/td>\n1603172<\/span><\/td>\n37<\/span><\/td>\n<\/tr>\n
106966414891832<\/span><\/td>\nDIPR TN<\/span><\/td>\nDIPR TN<\/span><\/td>\n1275814<\/span><\/td>\n93<\/span><\/td>\n<\/tr>\n
220329711159719<\/span><\/td>\nOther Backward Bahujan Welfare Department, Maharashtra<\/span><\/td>\nOlio Global AdTech<\/span><\/td>\n787092<\/span><\/td>\n172<\/span><\/td>\n<\/tr>\n
319693278479184<\/span><\/td>\nFinance Department, Government of Odisha<\/span><\/td>\nFinance Department, Government of Odisha<\/span><\/td>\n781383<\/span><\/td>\n20<\/span><\/td>\n<\/tr>\n
179243868596011<\/span><\/td>\n\u0b28\u0b42\u0b06-\u0b13<\/span><\/td>\n\u0b28\u0b42\u0b06-\u0b13<\/span><\/td>\n742899<\/span><\/td>\n157<\/span><\/td>\n<\/tr>\n
1195267553857448<\/span><\/td>\nPanchayati Raj & Drinking Water Department, Government of Odisha<\/span><\/td>\nPanchayati Raj & Drinking Water Department, Government of Odisha<\/span><\/td>\n684839<\/span><\/td>\n7<\/span><\/td>\n<\/tr>\n
113373710385095<\/span><\/td>\n\u0915\u0943\u0937\u0940 \u0935\u093f\u092d\u093e\u0917 \u092e\u0939\u093e\u0930\u093e\u0937\u094d\u091f\u094d\u0930 \u0936\u093e\u0938\u0928<\/span><\/td>\n\u0915\u0943\u0937\u0940 \u0935\u093f\u092d\u093e\u0917 \u092e\u0939\u093e\u0930\u093e\u0937\u094d\u091f\u094d\u0930 \u0936\u093e\u0938\u0928<\/span><\/td>\n511328<\/span><\/td>\n78<\/span><\/td>\n<\/tr>\n
269612676227090<\/span><\/td>\n\u0938\u093e\u092e\u093e\u0928\u094d\u092f \u092a\u094d\u0930\u0936\u093e\u0938\u0928 \u0935\u093f\u092d\u093e\u0917 \u2013 \u0938\u093e\u092e\u093e\u091c\u093f\u0915 \u0935\u093f\u0915\u093e\u0938 \u0938\u092e\u0928\u094d\u0935\u092f, \u092e\u0939\u093e\u0930\u093e\u0937\u094d\u091f\u094d\u0930 \u0936\u093e\u0938\u0928<\/span><\/td>\nOlio Global AdTech<\/span><\/td>\n504179<\/span><\/td>\n24<\/span><\/td>\n<\/tr>\n
314832518976952<\/span><\/td>\nFisheries & ARD Department<\/span><\/td>\nFisheries & ARD Department<\/span><\/td>\n478860<\/span><\/td>\n16<\/span><\/td>\n<\/tr>\n
102379519139483<\/span><\/td>\n\u091c\u0932 \u091c\u0940\u0935\u0928 \u092e\u093f\u0936\u0928 \u092e\u0939\u093e\u0930\u093e\u0937\u094d\u091f\u094d\u0930<\/span><\/td>\n\u091c\u0932 \u091c\u0940\u0935\u0928 \u092e\u093f\u0936\u0928 \u092e\u0939\u093e\u0930\u093e\u0937\u094d\u091f\u094d\u0930<\/span><\/td>\n445449<\/span><\/td>\n141<\/span><\/td>\n<\/tr>\n
<\/td>\n<\/td>\nTotal<\/span><\/td>\n46140328<\/span><\/td>\n1223<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Proxy Pages:<\/b><\/p>\n

Apart from official pages of political parties, a whole bunch of controversial proxy and meme pages have emerged as key players as far as running divisive advertisements is concerned. These pages not only target opposition parties but often amplify contentious narratives. By concealing their true identities, they work on behalf of political parties and publish ads that cannot be run through official channels. These advertisements often use humour, satire, and sarcasm to mock opposition parties and their leaders, and frequently allude to communal angles.<\/span><\/p>\n

Several pages in this list attack the Opposition and bolster the BJP’s propaganda, with higher expenditures on advertisements compared to BJP’s official pages. Alt News had previously exposed some of these pages in an investigation in <\/span>April 2023<\/span><\/a>, revealing their direct connections with the BJP.<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Page ID<\/span><\/td>\nPage name<\/span><\/td>\nDisclaimer<\/span><\/td>\nAmount spent (INR)<\/span><\/td>\nNumber of ads<\/span><\/td>\n<\/tr>\n
174425559078659<\/span><\/td>\nUlta Chashma \u2013 \u0909\u0932\u094d\u091f\u093e \u091a\u0938\u094d\u092e\u093e<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n20333950<\/span><\/td>\n428<\/span><\/td>\n<\/tr>\n
574079826086251<\/span><\/td>\nPhir Ek Baar Modi Sarkar<\/span><\/td>\nphirekbaarmodisarkar.com<\/span><\/td>\n18714772<\/span><\/td>\n2498<\/span><\/td>\n<\/tr>\n
192548643939288<\/span><\/td>\nMemeXpress<\/span><\/td>\nMemes Xpress<\/span><\/td>\n6835584<\/span><\/td>\n183<\/span><\/td>\n<\/tr>\n
206212622563937<\/span><\/td>\nPolitical X-Ray<\/span><\/td>\nPolitical X Ray<\/span><\/td>\n6107215<\/span><\/td>\n161<\/span><\/td>\n<\/tr>\n
192548643939288<\/span><\/td>\nMemeXpress<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n4705068<\/span><\/td>\n105<\/span><\/td>\n<\/tr>\n
1987488401557500<\/span><\/td>\nMahathugbandhan \u2013 \u092e\u0939\u093e\u0920\u0917\u092c\u0902\u0927\u0928<\/span><\/td>\nMahathugbandhan \u2013 \u092e\u0939\u093e\u0920\u0917\u092c\u0902\u0927\u0928<\/span><\/td>\n4031860<\/span><\/td>\n1092<\/span><\/td>\n<\/tr>\n
206212622563937<\/span><\/td>\nPolitical X-Ray<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n3903094<\/span><\/td>\n60<\/span><\/td>\n<\/tr>\n
108923581963430<\/span><\/td>\nNirmamata<\/span><\/td>\nNirmamata<\/span><\/td>\n3892330<\/span><\/td>\n1023<\/span><\/td>\n<\/tr>\n
113730508499849<\/span><\/td>\nMudde ki Baat \u2013 \u092e\u0941\u0926\u094d\u0926\u0947 \u0915\u0940 \u092c\u093e\u0924<\/span><\/td>\nMudde Ki Baat<\/span><\/td>\n3380826<\/span><\/td>\n58<\/span><\/td>\n<\/tr>\n
107026039151450<\/span><\/td>\n\u0c2e\u0c28 \u0c2e\u0c4b\u0c26\u0c40<\/span><\/td>\nmanamodi.com<\/span><\/td>\n1926026<\/span><\/td>\n843<\/span><\/td>\n<\/tr>\n
118554107945158<\/span><\/td>\nBadlenge Sarkar, Badlenge Bihar<\/span><\/td>\nbadlengesarkarbadlengebihar.com<\/span><\/td>\n1736517<\/span><\/td>\n720<\/span><\/td>\n<\/tr>\n
100198806388306<\/span><\/td>\nThe Nation Vibes<\/span><\/td>\nThe Nation Vibes<\/span><\/td>\n1307936<\/span><\/td>\n717<\/span><\/td>\n<\/tr>\n
104136199047870<\/span><\/td>\nBharat Todo Gang \u2013 \u092d\u093e\u0930\u0924 \u0924\u094b\u0921\u093c\u094b \u0917\u0948\u0902\u0917<\/span><\/td>\nBharat Todo Gang \u2013 \u092d\u093e\u0930\u0924 \u0924\u094b\u0921\u093c\u094b \u0917\u0948\u0902\u0917<\/span><\/td>\n1096140<\/span><\/td>\n1104<\/span><\/td>\n<\/tr>\n
180005665207295<\/span><\/td>\nKannada Sangamam \u2013 \u0c95\u0ca8\u0ccd\u0ca8\u0ca1 \u0cb8\u0c82\u0c97\u0cae<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n1080219<\/span><\/td>\n58<\/span><\/td>\n<\/tr>\n
179670408573941<\/span><\/td>\nTamilakam \u2013 \u0ba4\u0bae\u0bbf\u0bb4\u0b95\u0bae\u0bcd<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n1035065<\/span><\/td>\n60<\/span><\/td>\n<\/tr>\n
1542743585786970<\/span><\/td>\nPhir Ek Baar Modi Sarkar \u2013 Gujarat<\/span><\/td>\nPhir Ek Baar Modi Sarkar \u2013 Gujarat<\/span><\/td>\n613048<\/span><\/td>\n54<\/span><\/td>\n<\/tr>\n
114233898263244<\/span><\/td>\nIndian Compass Videos<\/span><\/td>\ntheindiancompass.com<\/span><\/td>\n578166<\/span><\/td>\n824<\/span><\/td>\n<\/tr>\n
283350415665978<\/span><\/td>\nEk Akela Sab Par Bhari<\/span><\/td>\nEk Akela Sab Par Bhari<\/span><\/td>\n545109<\/span><\/td>\n251<\/span><\/td>\n<\/tr>\n
244801258708580<\/span><\/td>\nTelangana Central \u2013 \u0c24\u0c46\u0c32\u0c02\u0c17\u0c3e\u0c23 \u0c38\u0c46\u0c02\u0c1f\u0c4d\u0c30\u0c32\u0c4d<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n496639<\/span><\/td>\n8<\/span><\/td>\n<\/tr>\n
107848055262209<\/span><\/td>\nPaltu Paltan \u2013 \u092a\u0932\u091f\u0942 \u092a\u0932\u091f\u0928<\/span><\/td>\nPaltu Paltan \u2013 \u092a\u0932\u091f\u0942 \u092a\u0932\u091f\u0928<\/span><\/td>\n482186<\/span><\/td>\n290<\/span><\/td>\n<\/tr>\n
115529624796206<\/span><\/td>\nHokage Modi Sama<\/span><\/td>\nHokage Modi Sama<\/span><\/td>\n473771<\/span><\/td>\n296<\/span><\/td>\n<\/tr>\n
249708958217278<\/span><\/td>\nMalabar Central \u2013 \u0d2e\u0d32\u0d2c\u0d3e\u0d7c \u0d38\u0d46\u0d7b\u0d1f\u0d4d\u0d30\u0d7d<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n461084<\/span><\/td>\n36<\/span><\/td>\n<\/tr>\n
247944825069932<\/span><\/td>\nAmaar Sonar Bangla \u2013 \u0985\u09ae\u09b0 \u09b8\u09cb\u09a8\u09be\u09b0 \u09ac\u09be\u0982\u09b2\u09be<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n439288<\/span><\/td>\n15<\/span><\/td>\n<\/tr>\n
<\/td>\n<\/td>\nTotal<\/span><\/td>\n84175893<\/span><\/td>\n10884<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Sensitive Advertisements:<\/b><\/p>\n

Some advertisements run by these pages are so inflammatory and sensitive that political parties refrain from posting them on their official pages. Advertisements run through proxy pages often touch upon divisive issues and exploit prejudices. Alt News <\/span>reported last month<\/span><\/a> about a political advertisement depicting live murder, which had been viewed more than 30 million times. Upon informing Meta, they acknowledged the violation of their standards and took action against it.<\/span><\/p>\n

<\/p>\n

Several advertisements have displayed violence and targeted political adversaries. Examples of some such advertisements are provided below. Meta took action against many of these advertisements later, although by then they had already garnered lakhs of views collectively.<\/span><\/p>\nClick to view slideshow.<\/a>\n

Pages with similar disclaimers:<\/b><\/p>\n

Here we have listed pages with identical disclaimers. The disclaimer on all of these pages reads “Ulta Chashmaa.” Upon checking the details of these disclaimers, it is evident that these pages, which target the Opposition and propagate BJP’s agenda, are operated by the same admin. All these pages are included in the list of BJP’s proxy pages. One such page is ‘\u0938\u0940\u0927\u093e \u091a\u0936\u094d\u092e\u093e’ (Straight Glasses), which was created on March 5 and has spent over Rs. 15 Lakh on advertisements so far.<\/span><\/p>\n

The disclaimer of this page also contains details associated with ‘\u0909\u0932\u094d\u091f\u093e \u091a\u0936\u094d\u092e\u093e’ (Ulta Chashma), meaning this page is also a part of BJP’s proxy pages. One page, ‘Sonar Bangla \u2013 \u09b8\u09cb\u09a8\u09be\u09b0 \u09ac\u09be\u0982\u09b2\u09be,’ has now been deleted. Between March 5 and 7, this page spent Rs. 3,27,000 running nine advertisements on Facebook and Instagram. However, it is noteworthy that when the data of this page is searched in the <\/span>Meta Ad Library<\/span><\/a> according to date range, only four advertisements are shown. However, upon further inspection, it is revealed that nine advertisements were indeed run by this page. This raises questions about the data released by Meta.<\/span><\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Page name<\/b><\/td>\nDisclaimer<\/b><\/td>\n<\/tr>\n
Ulta Chashma \u2013 \u0909\u0932\u094d\u091f\u093e \u091a\u0938\u094d\u092e\u093e<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n<\/tr>\n
Political X-Ray<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n<\/tr>\n
MemeXpress<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n<\/tr>\n
Tamilakam \u2013 \u0ba4\u0bae\u0bbf\u0bb4\u0b95\u0bae\u0bcd<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n<\/tr>\n
Sidha Chashma \u2013 \u0938\u0940\u0927\u093e \u091a\u0936\u094d\u092e\u093e<\/span><\/td>\nSidha Chashma \u2013 \u0938\u0940\u0927\u093e \u091a\u0936\u094d\u092e\u093e<\/span><\/td>\n<\/tr>\n
Amaar Sonar Bangla \u2013 \u0985\u09ae\u09b0 \u09b8\u09cb\u09a8\u09be\u09b0 \u09ac\u09be\u0982\u09b2\u09be<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n<\/tr>\n
Kannada Sangamam \u2013 \u0c95\u0ca8\u0ccd\u0ca8\u0ca1 \u0cb8\u0c82\u0c97\u0cae<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n<\/tr>\n
Telangana Central \u2013 \u0c24\u0c46\u0c32\u0c02\u0c17\u0c3e\u0c23 \u0c38\u0c46\u0c02\u0c1f\u0c4d\u0c30\u0c32\u0c4d<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n<\/tr>\n
Malabar Central \u2013 \u0d2e\u0d32\u0d2c\u0d3e\u0d7c \u0d38\u0d46\u0d7b\u0d1f\u0d4d\u0d30\u0d7d<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n<\/tr>\n
Sonar Bangla \u2013 \u09b8\u09cb\u09a8\u09be\u09b0 \u09ac\u09be\u0982\u09b2\u09be (This Page has been deleted.)<\/span><\/td>\nUlta Chashmaa<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Political parties are spending large sums on online advertisements, including via proxy pages. This also raises the question of whether parties maintain accounts for advertisements run through proxy pages. This expenditure raises questions about electoral transparency. As the general elections in India draw closer, all parties are increasingly focusing on digital advertisements, with the role of proxy pages also gaining prominence. The lack of transparency and accountability regarding expenditure and content of political advertisements on social media will continue to be a subject of scrutiny in the near future.<\/span><\/p>\n

The post BJP way ahead of others in political ad spending on Meta; proxy pages spent more than official ones<\/a> appeared first on Alt News<\/a>.<\/p>\n\n


\r\nThis content originally appeared on Alt News<\/a> and was authored by Abhishek Kumar.
<\/p>\n

This post was originally published on Radio Free<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"

With the 2024 Lok Sabha elections barely a few weeks away, political campaigns have reached a fever pitch both on the ground and virtually. With India ranking very high on…<\/p>\n

The post BJP way ahead of others in political ad spending on Meta; proxy pages spent more than official ones<\/a> appeared first on Alt News<\/a>.<\/p>\n","protected":false},"author":4067,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42937,42663,27338,11235,5,37627,42865,4,43973,65889,43237,43572,4800,14,42889,27150,46122,43818,369,43287,43050],"tags":[],"_links":{"self":[{"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/posts\/1586049"}],"collection":[{"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/users\/4067"}],"replies":[{"embeddable":true,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/comments?post=1586049"}],"version-history":[{"count":1,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/posts\/1586049\/revisions"}],"predecessor-version":[{"id":1586050,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/posts\/1586049\/revisions\/1586050"}],"wp:attachment":[{"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/media?parent=1586049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/categories?post=1586049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/tags?post=1586049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}