{"id":661752,"date":"2022-05-19T08:00:00","date_gmt":"2022-05-19T08:00:00","guid":{"rendered":"https:\/\/www.greenqueen.com.hk\/?p=61681"},"modified":"2022-05-19T08:00:00","modified_gmt":"2022-05-19T08:00:00","slug":"jam-n-vegan-secures-veg-capital-backing-for-chef-made-ready-meals-with-a-cultural-twist","status":"publish","type":"post","link":"https:\/\/radiofree.asia\/2022\/05\/19\/jam-n-vegan-secures-veg-capital-backing-for-chef-made-ready-meals-with-a-cultural-twist\/","title":{"rendered":"Jam \u2018n\u2019 Vegan Secures Veg Capital Backing For Chef-Made Ready Meals With A Cultural Twist"},"content":{"rendered":"
\"\"<\/div><\/span> 4<\/span> Mins Read<\/span><\/span>\n

Vegan investor Veg Capital, led by Veganuary and VFC co-founder Matthew Glover, has announced it has led a \u00a3200,000 seed round for U.K.-based Jam \u2018n\u2019 Vegan, which produces family favourite ready meals infused with world flavours. In addition, Veg Capital will take up the position of a board seat to help grow the startup and bring it to larger audiences. To date, marketing has been limited, with word of mouth acting as the primary channel for founder Kyle Parchment.<\/p>\n\n\n\n

All of Jam \u2018n\u2019 Vegan meals are fully plant-based and inspired by Parchment\u2019s travels. The capital infusion will allow for new hires to grow the core team, with a marketing manager being the first priority.\u00a0<\/p>\n\n\n\n

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Building up a vegan brand<\/h2>\n\n\n\n

Jam \u2018n\u2019 Vegan is currently run as a direct-to-customer meal delivery service. The brand offers a subscription that discounts bulk and regular orders. An initial focus, particularly for the new marketing manager, will be to move into retail and food service channels, to widen the prospective audience.<\/p>\n\n\n\n

\u201cKyle has managed to capture a mood with his range; it is a true celebration of our world of wonderful and diverse cultures. And just as importantly, he is a master of flavour, working his magic to create dishes that are both unique and delicious,\u201d Matthew Glover, Veg Capital\u2019s managing director, said in a statement. \u201cAt Veg Capital we have all been inspired by how Kyle has overcome the odds to build his company from his mum\u2019s kitchen to where it is now. We have big visions for the future of Jam \u2018n\u2019 Vegan and are thrilled to be joining this journey\u201d.<\/p>\n\n\n\n

The Jam \u2018n\u2019 Vegan range includes rice and peas with jackfruit mutton, plant-based butter chicken, jollof rice and mac and cheese with a jerk crumb. <\/p>\n\n\n\n

\u201cI may not have been dealt the best cards in life, but I was brought up to have the deepest respect for culture, and I want to honour this with my food, and prove that with passion, dedication, and determination, the sky is the limit,\u201d Parchment said in a statement. \u201cI\u2019m so excited to welcome Veg Capital into the Jam Fam and am bursting with ideas to celebrate all the beautiful differences in the world through taste, sound, and vision\u201d.<\/p>\n\n\n\n

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Veg Capital\u2019s interest in ready meals<\/h2>\n\n\n\n

In March this year, Veg Capital invested in another vegan ready meal outfit, Shicken<\/a>. Glover\u2019s team also led the funding round, this time after making an initial investment<\/a> in 2021. The Indian ready meal startup secured \u00a32 million in the second round, to scale production and begin investigating global expansion opportunities. Initial growth plans include U.K.-wide distribution through the Costco network before U.S. partnerships are sought.<\/p>\n\n\n\n

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Vegan ready meals as a burgeoning sector<\/h2>\n\n\n\n

The global ready meals market is expected to top out at $0.51 trillion<\/a> this year with a predicted CAGR of 6.2 percent. As a specific niche, vegan ready meals<\/a> are increasingly being heralded as a healthy option and one that is going to trend. As workers begin to return to their offices and life gets busier again, the lure of convenience food is easy to understand. Because of this, a number of brands, including Veg Capital\u2019s investments, are looking to offer people a better option than the traditional frozen meat-based dishes they previously bought.<\/p>\n\n\n\n

Last year, London\u2019s Planty completed a \u00a3770k raise for its direct-to-customer plant-based meal service. Having made a dent in the U.K. market the startup sought funding to support a European launch cycle, starting with Scandinavia. New product development was cited as a priority, with the company hoping to look at breakfast options, snacks and more deserts.\u00a0<\/p>\n\n\n\n

Most recently, Australian plant-based meat leader v2food<\/a> has announced it is launching four ready meals into Woolworths. The development comes after the company identified an increase in consumer interest in ready meals, during the Covid-19 pandemic.<\/p>\n\n\n\n

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All photos by Jam ‘n’ Vegan.<\/em><\/p>\n

The post Jam \u2018n\u2019 Vegan Secures Veg Capital Backing For Chef-Made Ready Meals With A Cultural Twist<\/a> appeared first on Green Queen<\/a>.<\/p>\n\n

This post was originally published on Green Queen<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"

\"\"<\/div>\n

<\/span> 4<\/span> Mins Read<\/span><\/span> Vegan investor Veg Capital, led by Veganuary and VFC co-founder Matthew Glover, has announced it has led a \u00a3200,000 seed round for U.K.-based Jam \u2018n\u2019 Vegan, which produces family favourite ready meals infused with world flavours. In addition, Veg Capital will take up the position of a board seat to help grow the startup and [\u2026]<\/p>\n

The post Jam \u2018n\u2019 Vegan Secures Veg Capital Backing For Chef-Made Ready Meals With A Cultural Twist<\/a> appeared first on Green Queen<\/a>.<\/p>\n","protected":false},"author":10288,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5281,5286,13368,5358,2153,6675,32038],"tags":[],"_links":{"self":[{"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/posts\/661752"}],"collection":[{"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/users\/10288"}],"replies":[{"embeddable":true,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/comments?post=661752"}],"version-history":[{"count":2,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/posts\/661752\/revisions"}],"predecessor-version":[{"id":662996,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/posts\/661752\/revisions\/662996"}],"wp:attachment":[{"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/media?parent=661752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/categories?post=661752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radiofree.asia\/wp-json\/wp\/v2\/tags?post=661752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}