{"id":668532,"date":"2022-05-24T02:00:00","date_gmt":"2022-05-24T02:00:00","guid":{"rendered":"https:\/\/www.greenqueen.com.hk\/?p=61792"},"modified":"2022-05-24T02:00:00","modified_gmt":"2022-05-24T02:00:00","slug":"love-island-sets-the-tone-for-a-resale-powered-summer-by-cutting-ties-with-fast-fashion-brands","status":"publish","type":"post","link":"https:\/\/radiofree.asia\/2022\/05\/24\/love-island-sets-the-tone-for-a-resale-powered-summer-by-cutting-ties-with-fast-fashion-brands\/","title":{"rendered":"Love Island Sets The Tone For A Resale-Powered Summer By Cutting Ties With Fast Fashion Brands"},"content":{"rendered":"
Popular reality television show Love Island<\/em> is soon to launch for its eighth season. This year it is putting pre-loved clothing on the agenda by partnering with eBay UK as its outfit provider. The move represents a colossal shift as for the past three seasons Love Island<\/em> has been supplied by I Saw It First. The relationship between the two has started to give viewers reason to pause, as throwaway attitudes to garments have come under increasingly harsh criticism. <\/p>\n\n\n\n I Saw It First, a fast-fashion giant, sells clothing priced from \u00a32.80. Fashion activists consider the contestants being seen in its items irresponsible, given the average viewing figures of three million per Love Island<\/em> episode. Traditionally, popular contestants have been offered lucrative deals with many fast-fashion clothing companies, upon leaving the villa. Molly-Mae, runner up in 2019, is now commanding a six-figure salary as the creative director of Pretty Little Thing, a frequently criticised brand.<\/p>\n\n\n\n