The world is threatened with environmental disaster and capitalists hope to make a killing off of it. Fossil fuel (FF) companies claim they are “environmentally friendly.” Other corporations promote nuclear energy, hydro-power (dams), and solar and wind power as the best energy alternatives.
Yet environmentalists have known for decades that reduction of useless and harmful energy is the “greenest” form of energy available. Over 50 years ago, the first Earth Day recognized this with the slogan “Reduce; Reuse; Recycle.” Today, corporate “environmentalism” chants “Recycle; Occasionally Reuse; and, Never Utter ‘Reduce.’” Even mentioning the word “reduce” can be met with howls of derision that “Reduction means ‘austerity,’” as if any type of collective self-control would plunge the world into depths of suffering.
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