Workers at a Target store in Christiansburg, Virginia, have filed for a union election and, if successful, the store would be the first belonging to the retail chain to unionize.
Target has long opposed unionization, with anti-union videos to discourage workers from unionizing. Earlier this year, Target training documents for managers to prevent unionization within stores were leaked.
Target has already reportedly pushed back on the union organizing effort in Virginia, trying to use union dues as a tactic to deter workers.
But workers are seeking to capitalize on a surging energy in the US labor movement after recent union victories at dozens of Starbucks stores and the first Amazon warehouse in the US.
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