In a giant overcorrection from the anti-consumerism era of No Logo and Adbusters, much of the “climate left” in the Global North now tends to dismiss any critique of resource-intensive consumption—driving and flying, factory farmed meat, smartphones—as reactionary, if not even “Thatcherite” or “Malthusian.” Focusing on consumption, the argument goes, distracts from immense capitalist power and profits, blaming the increasingly immiserated working class for conditions that we have no control over. This conclusion has been widely memeified: think of “no ethical consumption under capitalism,” the “Mister Gotcha” comic, or the (misleading) claim that a mere 100 corporations are “responsible” for 71 percent of emissions.
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