Like the players, brands have in the end shied away from confrontation with the hosts during the World Cup

More than £100m will be spent by brands hoping to cash-in on World Cup fever, but when it comes to taking host Qatar to task over its human rights record protest marketing has taken a back seat to sales targets.

In the run-up to kick off of the football tournament in Qatar criticism of the gulf state was akin to shooting at an open goal.

This post was originally published on Human rights | The Guardian.

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Mark Sweney | radiofree.asia (2024-05-12T20:56:21+00:00) » The £100m Qatar whitewash: how UK advertisers put profit before protest. Retrieved from https://radiofree.asia/2022/12/10/the-100m-qatar-whitewash-how-uk-advertisers-put-profit-before-protest/.

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Mark Sweney | radiofree.asia Saturday December 10, 2022 » The £100m Qatar whitewash: how UK advertisers put profit before protest., viewed 2024-05-12T20:56:21+00:00,<https://radiofree.asia/2022/12/10/the-100m-qatar-whitewash-how-uk-advertisers-put-profit-before-protest/>

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" » The £100m Qatar whitewash: how UK advertisers put profit before protest." Mark Sweney | radiofree.asia [Online]. Available: https://radiofree.asia/2022/12/10/the-100m-qatar-whitewash-how-uk-advertisers-put-profit-before-protest/. [Accessed: 2024-05-12T20:56:21+00:00]

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» The £100m Qatar whitewash: how UK advertisers put profit before protest | Mark Sweney | radiofree.asia | https://radiofree.asia/2022/12/10/the-100m-qatar-whitewash-how-uk-advertisers-put-profit-before-protest/ | 2024-05-12T20:56:21+00:00

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