Someone I spoke to compared him jovially with Jimmy Carter: high purposes, with no reluctance to descend into the mire when circumstances require it. Above all, as Murdoch said to me, he likes to sell more newspapers than the next fellow. Possibly spurred by some sense of competition with his famous father, he now is a major newspaper force in three separate areas of the English-speaking world. He’s a likable fellow, but no one could say that he has got to his present powerful position by consistently overestimating the intelligence of his readers. The final addendum to this thought is that many acquaintances and employees think that, in the right circumstances, he is not necessarily prone to underestimating it either. More
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