Over the last two years, Optus has led innovation in the telco sector in exactly one field – brand management. Unfortunately, the innovation has mostly been for the benefit of other telcos, though not exclusively. The starting point for accountability has to be the board of directors. The board should have had a better plan...
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James Riley | radiofree.asia (2024-05-11T16:17:02+00:00) » Optus, a brand innovator in the service of competitors. Retrieved from https://radiofree.asia/2023/11/16/optus-a-brand-innovator-in-the-service-of-competitors/.
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