Category: Future Foods

  • accellta
    7 Mins Read

    Animal fats are terrible for the planet, but most plant-based alternatives fall short. For Israeli startup Accellta, the key lies with cell-cultured dairy.

    With plans for an $8M and a regulatory application in the US, Israeli firm Accellta is aiming to bring cultivated dairy fats to the forefront of the future food conversation.

    When it comes to food, cell cultivation technology is best associated with meat, with only a handful of companies focusing on dairy proteins. By focusing on milk fats, this startup is targeting something even more niche.

    This is because fat delivers the taste, texture and mouthfeel people love in dairy products. “While proteins are already produced at scale via fermentation and plant-based systems, fat is the real bottleneck,” Accellta co-founder and CEO Michal Amit tells Green Queen when asked why it’s choosing to focus on fats over proteins.

    “The dairy industry faces a structural shortage of milk fat,” she says, adding that discussions with global dairy leaders confirmed the urgent need for scalable and authentic milk fat solutions.

    There’s also a consistency issue. “Dairy companies struggle with operational challenges: milk fat concentration is not constant, varying between herds and across seasons. In summer months, fat levels are particularly low, forcing companies to purchase additional fat from external sources just to keep production lines running,” explains Amit.

    Cultured dairy fat, though, offers a “reliable, geographically closer, and consistent supply”, which streamlines operations and lowers dependency on volatile external markets.

    Accellta isn’t a new name in the biotech industry. It has been around since 2012, starting as a stem cell tech startup and building what Amit says was one of the world’s strongest large-scale suspension culture platforms.

    It has been profitable since 2018, thanks to tech and media licensing, process development, and media optimisation services. It was in 2023 when the firm turned its focus to the food sector, specifically cultivated fats for dairy products to solve the “fat balance” in the industry while simultaneously decarbonising it.

    How Accellta makes its cultivated dairy fat

    lab grown milk
    A microscopic view of cultivated milk fat droplets | Courtesy: Accellta

    Unlike cultivated meat, which often requires structured tissues, scaffolds, and multiple cell types, Accellta’s dairy production process focuses solely on fat cells grown efficiently in suspension. “This is simpler, more scalable, and directly aligned with the needs of dairy products, where fat is the key ingredient,” says Amit.

    Its proprietary 3D suspension culture grows stem cells in chemically defined media, eliminating the need for scaffolds or microcarriers and enabling very high cell densities with minimal contamination risk. It starts with pluripotent stem cells (PSCs) in suspension. Unlike immortalised cell lines that need to be altered to multiply indefinitely, these have the natural ability to continue multiplying, and in a rapid manner.

    The PSCs are then differentiated into adipocytes. “The resulting fat droplets are harvested and processed into functional dairy fat ingredients,” explains Amit. “A unique feature of our platform is the media formulation: it makes PSCs ‘think’ they are attached to a solid surface, while actually growing in suspension; achieved without any genetic modification of the cells.”

    She adds: “Importantly, we can also fine-tune the fatty acid composition inside the adipocytes, tailoring the nutritional and functional properties of the fat to specific dairy applications.”

    Asked if Accellta is using fetal bovine serum, an ethically controversial and highly expensive component that most of the cultivated meat industry is moving away from, its CEO says she isn’t disclosing details about media formulations right now.

    “We have over a decade of experience in developing and optimising suspension media for stem cells, and we are now applying this expertise to create a formulation that meets regulatory requirements while reaching a cost point that enables true commercial viability,” she offers. “Thanks to our strategic partners, we already have a clear target price for our cultured dairy fat that will allow us to compete effectively in the market.”

    Cell-cultured dairy fat can be blended with milk or alternative proteins

    lab grown dairy
    Accellta’s hybrid butter contains 20% cultivated milk fat | Courtesy: Accellta

    Instead of selling consumer products, Accellta is focused on the B2B market, supplying its cultivated dairy fat as a premium ingredient to food manufacturers and dairy processors.

    “These food manufacturers and dairy companies will then use our fat to create high-quality consumer products with authentic dairy taste and improved nutritional profiles,” says Amit. “Importantly, our technology also enables fine-tuning of the fatty acid composition, so we can adapt the ingredient to match the performance requirements of each customer application.”

    In fact, it has already produced prototypes with a fatty acid profile that matches dairy fats. Unlike plant-based fats, the firm’s cell-based dairy version can provide the same taste, mouthfeel and functionality as milk fat, and has the same melting point and flavour release.

    “Our cultured fat can be blended seamlessly with conventional dairy fat or with alternative protein bases,” she says. The inclusion rate depends on the specific product; ice cream typically contains 15% fat, butter around 80%, and cheese 20-35%.

    “We have already incorporated our cultured dairy fat into prototypes such as yoghurt, butter, and ice cream to demonstrate functionality and taste,” says Amit. Its hybrid butter contains 20% cultured fat.

    “We are planning to build our own production facilities to supply cultured fat as an immediate, high-quality ingredient for dairy applications. At the same time, we are pursuing joint ventures with strategic partners worldwide, enabling them to establish localised production facilities based on our technology,” she explains.

    “Through these partnerships, we provide technology licensing, hands-on operational support, and benefit from long-term royalty streams,” she adds. “This dual approach – combining direct ingredient supply with scalable global partnerships – allows us to address near-term market needs while positioning Accellta as a key enabler of the dairy industry’s transition to sustainable, cultured ingredients.”

    Accellta eyes $8M in funding, targets US as first market

    accellta funding
    Courtesy: Accellta

    Accellta is producing the fat in its in-house bioreactors, with monthly quantities enough for developing applications and prototypes to share with investors and strategic partners.

    “The next stage, supported by our fundraising, will be to scale production through contract manufacturing partners who specialise in transforming lab-scale processes into industrial-scale manufacturing,” Amit reveals. “Moving to larger scales will enable us to produce hundreds of kilograms of cultured dairy fat per month, enough for our customers to purchase small batches for the development of dairy products based on our fat.”

    Speaking of which, while it has been “self-sustaining and profitable for several years” – thanks to earlier investments, tech licensing revenues, and non-dilutive grants – Accellta is now raising $8M to speed up the development of the cultivated dairy fat, expand its production capacity, and deliver minimum viable product samples to partners.

    “This funding will enable us to demonstrate feasibility at commercial scale and secure our first sales agreements within 24 months of closing the round,” says Amit.

    Given that this is a novel food ingredient, the cell-based dairy fat would need regulatory approval in whichever markets it plans to enter. “Accellta is working with experienced international regulatory consultants to design and execute our approval strategy,” she says.

    “Our first target market is the US, where we are preparing a submission to the FDA, building on the regulatory precedents already established for cultivated food products. In parallel, we plan to engage with regulatory authorities in Singapore, Israel and Europe.”

    Alternative fats are heating up

    lab grown fat
    Accellta’s cultivated dairy fat | Courtesy: Accellta

    Animal fats are revered for their flavour and functionality, but they’re terrible for the environment. Livestock farming may just be the leading cause of climate change, and uses up vast amounts of land and water.

    Plant-based fats are essential too, with saturated fats providing form and functionality to legions of products. But palm oil alone is present in half of all supermarket items and responsible for most of the deforestation in tropical regions.

    According to calculations by Savor, a US company making butter with captured carbon, green hydrogen and methane, the production of animal and plant-based fats collectively generates 7% of global greenhouse gas emissions. It underscores the need for new alternatives that don’t hurt the planet.

    Like Savor, many food tech firms are using microbes and fermentation to develop planet-friendly replacements for animal fats and palm oil, including Nourish IngredientsSmey, NoPalm IngredientsClean Food GroupPalm-AltÄioC16 Biosciences, Melt&Marble, and Lypid.

    Meanwhile, in the cell-based dairy category, Canada’s Opalia has secured the first commercial supply agreement for its milk from Dutch dairy giant Hoogwegt, ahead of an expected $4M fundraise.

    Other startups working in the cell-based dairy category include Wilk (Israel), Senara (Europe), Brown Foods‘s UnReal Milk (US/India). France’s Nūmi and US-based 108Labs, meanwhile, are developing cultivated breast milk.

    The post Accellta Bets on Cultivated Dairy to Solve the Alternative Fat Puzzle appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 5 Mins Read

    Dutch food tech startup Meatable has acquired UK-based Uncommon Bio’s cultivated meat platform and key staff, as the latter shifts focus to therapeutics.

    As it works to secure regulatory approval in multiple markets, Dutch cultivated pork startup Meatable is expanding its future food portfolio with the acquisition of several critical assets from Uncommon Bio.

    Meatable has taken over the UK firm’s cultivated meat platform, including key technology, several IP assets and high-performing cell lines, and expert staff. The move will allow the former to expand into new species and accelerate its regulatory and market launch efforts.

    “The acquisition opens up exciting possibilities for diversification. Pork has always been our starting point, but this additional platform enables us to respond more flexibly to customer demand, whether that’s beef, chicken, or other species,” Meatable CTO Aris de Rijke told Green Queen.

    Uncommon Bio, meanwhile, is spinning out to therapeutics in stealth mode, building on the non-GMO mRNA reprogramming and saRNA differentiation technologies it has developed. It is “focusing on changing medicine through multi-targeting”, it said on a job posting on its website.

    Its “polysaccharide-based delivery platform enables multi-pathway cell programming, offering a safe, efficient and scalable alternative to multi-target therapies”, the startup added, noting that it was initially targeting severe lung diseases like idiopathic pulmonary fibrosis.

    “We wanted to find the best home for our technology and it’s exciting to see Meatable carry our work forward and apply it at scale,” said Uncommon Bio CEO Benjamina Bollag. “I look forward to continuing our collaboration and watching their continued success and global impact in the years ahead.”

    uncommon bio
    Uncommon Bio founders Ruth Faram and Benjamina Bollag | Courtesy: Uncommon Bio

    Meatable eyes new products like cultivated chicken and lamb

    Meatable operates one of the fastest cell differentiation processes in the cultivated meat industry. Its Opti-ox technology uses pluripotent stem cells (PSCs), which – unlike immortalised cell lines that need to be altered to multiply indefinitely – have the natural ability to continue multiplying, and do so rapidly.

    This is coupled with a perfusion process that enables a continuous cycle to generate very high cell densities and produce fully differentiated muscle and fat cells in just four days.

    The acquisition of Uncommon Bio’s platform will allow Meatable to rapidly expand across species, markets, and consumer segments. “The main advantage of acquiring an additional technique lies in the added versatility it brings, enabling us to broaden product lines and work with more breeds,” said de Rijke.

    He added that the major attraction was a diversification across possible GMO and non-GMO product lines – until now, Meatable only had the GMO option. “From our conversations with meat companies, it’s clear that speed to market is critical, and achieving this is often easier with a non-GMO product since it typically involves fewer regulatory hurdles,” he explained.

    “While our core focus will remain on pork and beef, we are seeing growing demand for other species such as chicken and lamb, areas where Uncommon’s technology will be especially valuable.”

    meatable opti ox
    Courtesy: Meatable

    The acquisition further boosts Meatable’s IP portfolio with additional patents and proprietary assets. “The value of the IP is strengthened by the calibre of investors who have supported Uncommon’s mission from the start,” said de Rijke.

    Uncommon Bio, formerly called Higher Steaks, raised $30M in Series A funding in 2023, bringing in investors like OpenAI founder Sam Altman, his brother Max, and film producer Sebastiano Castiglioni. “We’re proud to carry forward technology that has earned the trust of such respected backers… further fueling our path toward success at scale,” de Rijke noted.

    Meatable CEO Jeff Tripician added: “By combining two highly complementary platforms, Meatable is now equipped to reliably deliver high-quality cultivated meat at a global scale. This enables us to support the meat industry with a stable, secure, and future-proof supply of species like pork, beef, lamb, and poultry, ensuring business continuity and resilience in the face of increasingly uncertain times.”

    Uncommon Bio acquisition will fast-track regulatory approval for Meatable

    In addition to the non-GMO status, Uncommon Bio’s “regulatory-ready dossier” was a big attraction for Meatable, paving the way for faster regulatory approval in multiple regions.

    “We have ongoing, constructive conversations with regulators worldwide for our current process, but we recognise that approvals are often faster for non-GMO products,” said de Rijke. “Uncommon has already done impressive work compiling the necessary data for a regulatory dossier, and we look forward to finalising and submitting this in the coming months to accelerate our commercial rollout.”

    In a wide-ranging interview with Green Queen last year, Tripician indicated the company planned to file dossiers in the six geographies, with Singapore its first market. The firm, which is building a large-scale facility in the city-state, was expecting approval here by Q1 2025. Though this has been delayed, its strategy is to use the approval as a proxy to get clearance in other countries, as a form of international cooperation for novel food authorisation.

    “I see us moving with pretty good speed through 2025,” Tripician said in October. “At the end, I would be very disappointed in our team if we don’t have approval in five, six countries by this time or the end of next year.”

    meatable lab grown meat
    Courtesy: Meatable

    The company did not elaborate on its regulatory progress when asked by Green Queen; however, it acknowledged that it was essential before moving forward on its commercial plans. Tripician had noted how Meatable’s approach had shifted to becoming a supplier to the meat industry, which would use its cultivated ingredients in blended protein products: “They take raw material – meat – they turn it into food, and they sell it. We now provide them with some of the meat. Very simple.”

    Expanding on this, de Rijke added: “We’ve been in discussions with forward-looking meat companies globally, including in Southeast Asia, the UK, and the Middle East. These partners are eager to establish reliable product lines in today’s volatile market while also making a positive impact on the planet.”

    Having raised $95M to date, Meatable is looking to secure around $35M in a Series C raise. In February, it diversified beyond food through a partnership with fellow Dutch firm Pelagen, which specialises in cell-based leather. The two will work to enhance the production, efficiency and scalability of the material for use in a variety of industries, including fashion, automotive, and interiors.

    The post Meatable Acquires Cultivated Meat Platform from Uncommon Bio, Which Turns to Therapeutics appeared first on Green Queen.

    This post was originally published on Green Queen.

  • fiorella mission barns
    4 Mins Read

    Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Mission Barns’s cultivated pork launch, Quorn’s new foodservice range, and a cocoa-free chocolate cheesecake.

    New products and launches

    Having secured full regulatory approval for its cultivated pork fat, Mission Barns is finally kicking off its launch partnership with Fiorella Sunset in San Francisco. The restaurant is hosting its first pop-up dinner with the brand on September 9, followed by another event on September 23. Those interested in joining can enter the lottery.

    lab grown meat restaurant
    Courtesy: Mission Barns

    Vegan nutritional shake maker Ka’Chava has unveiled a new strawberry flavour that blends freeze-dried organic strawberries with over 85 superfoods, nutrients and plant-based ingredients, including adaptogens, omega-3s and probiotics.

    US non-dairy milk brand Malk Organics has reintroduced its pumpkin-spice-flavoured almond milk for the fall season, made with sprouted almonds, organic pumpkin, maple syrup, and spice blend including cinnamon, nutmeg, ginger, and cloves.

    malk organics pumpkin spice
    Courtesy: Malk Organics

    Also in the US, vegan wellness brand Univera has introduced a new format of its joint support supplement, RegeniCare. The Mango Stick Pack is a portable, on-the-go version available on its website for $34.99 per 30 sticks.

    Portland-based ice cream company Salt & Straw has launched a dairy-free hazelnut cookies and cream to its lineup. It’s made from bourbon-vanilla-infused coconut cream, crushed sandwich cookies, and hazelnut butter fudge.

    quorn professionals
    Courtesy: QuornPro

    Across the Atlantic, Quorn‘s foodservice arm, QuornPro, has launched Kitchen Kings, a range of plant-based and gluten-free products to simplify menu planning for commercial kitchens, in the UK. Its inaugural products are savoury bites and vegan pieces.

    And Danish cocoa-free chocolate maker Endless Food Co has teamed up with Stockholm eatery Urban Deli to roll out a chocolate cheesecake using its This Isn’t Chocolate (THIC) ingredient.

    Company and finance updates

    Global food giant Bunge has agreed to acquire the assets of International Flavors & Fragrances‘s (IFF) lecithin, soy protein concentrate, and soy crush businesses. The terms of the deal – set to close this year – were not disclosed, and it is subject to regulatory approval and customary closing conditions.

    In New Zealand, Grater Goods owner Flip Grater has acquired plant-based meal delivery service Green Dinner Table, with the latter’s team staying on.

    vegan dha omega 3
    Courtesy: Better Origin Ingredients

    Canadian algal oil company Better Origin Ingredients has raised $1.25M in funding to become the go-to supplier of plant-based DHA, an omega-3 fatty acid. The firm claims it delivers the highest natural concentrations of DHA on the market.

    Austrian 3D-printed mycoprotein startup Revo Foods has secured €1.6M ($1.86M) via its crowdfunding round on FunderNation, with 212 investors participating.

    revo foods prime cut
    Courtesy: Revo Foods/Green Queen

    Swedish pea milk maker Sproud has achieved B Corp certification, having met “rigorous social and environmental standards”. It comes shortly after the brand’s rollout in Sainsbury’s stores across the UK.

    UK startup Clean Food Group, which is using fermentation to make a palm oil alternative, has successfully completed a 60,000-litre commercial-scale production run, without building any new infrastructure.

    oatside price
    Courtesy: Oatside

    Asian oat milk leader Oatside has lowered its suggested retail price by 25% in the Philippines to make plant-based milk more accessible. The one-litre Barista pack is now priced at ₱120 ($2.10) and the 200ml original variant costs ₱29 (50 cents) in supermarkets.

    In the US, Paradox Cafe, regarded as Portland, Oregon’s first vegan diner, has shut its doors after more than 30 years in business, citing “many contributing factors that have been intensifying since Covid”.

    Research and policy developments

    The University of Reading has launched the Reading Alt Protein Project, a student-led initiative selected by the Good Food Institute, joining a global network of university projects advancing the future of sustainable proteins among students.

    integriculture
    Courtesy: IntegriCulture

    Speaking of universities, Japanese cellular agriculture leader IntergriCulture has shipped its cultivated meat starter kits to several institutes to make the tech more accessible to students. These include the National University of Singapore, Brown University, Johns Hopkins University, and the Polytechnic University of Turin.

    Finally, a 3,000-person survey by Germany’s Max Rubner Institute has found that only 1% of its citizens follow a vegan diet. A slightly larger share (4%) are vegetarian, while 28% are flexitarian.

    Check out last week’s Future Food Quick Bites.

    The post Future Food Quick Bites: Cultivated Pork Debut, QuornPro & Cheaper Oat Milk appeared first on Green Queen.

    This post was originally published on Green Queen.

  • the better meat co funding
    4 Mins Read

    Californian food tech startup The Better Meat Co has raised $31M in Series A funding to reach commercial production of its mycoprotein ingredient.

    With a view to beating the price of commodity beef by next year, US mycoprotein maker The Better Meat Co has secured $31M in a new Series A financing round.

    The investment was co-led by Future Ventures and Resilience Reserve, with further contributions from Hickman’s Family Farms CEO Glenn Hickman, Epic Ventures, Sigma Ventures, and other returning and new investors. It takes the seven-year-old startup’s total raised to $43M.

    The company plans to use the funds to “scale to commercial-volume production” of its Rhiza mycoprotein, founder and CEO Paul Shapiro tells Green Queen. It’s also eyeing new applications for the ingredient, which has so far been used in blended meat products and plant-based alternatives.

    Asked what piqued investors’ interest in the firm, Shapiro says: “Rhiza is a unique, clean, whole-food protein that simply does a better job than any other ingredient when it comes to both meat enhancement and alt-meat production.”

    The Better Meat Co teases new applications for Rhiza

    rhiza mycoprotein
    Courtesy: The Better Meat Co

    Rhiza is a whole-biomass ingredient, rather than a protein isolate, produced via the fermentation of fungi strain Neurospora crassa. The mycoprotein contains all essential amino acids and has a protein content of 50% by dry weight, which is higher than eggs.

    The mycoprotein innovation has a protein digestibility score of 0.87-0.96 (close to casein, beef and eggs). Plus, it has more fibre than oats and more potassium than bananas, while containing no cholesterol and virtually no saturated fat.

    Once hydrated, the ingredient can be complemented with fats and flavours for meat-free applications, or ground together with conventional meat. “We’ve primarily focused on Rhiza’s use as a meat enhancer, and most of our customers are meat companies, with some plant-based meat companies as well,” says Shapiro.

    By combining Rhiza with animal protein, meat products deliver superior yields and texture after cooking, contain far less saturated fat, and boast more fibre. Some of The Better Meat Co’s clients include Hormel Foods, Maple Leaf Foods, and K12 caterer SFE.

    To date, it has secured five agreements from major meat producers in North America, South America and Asia, which are collectively projected to bring $13M in annual revenue for the company.

    The startup has also been working with Perdue Farms since 2019, supplying its legacy plant protein for the meat producer’s Chicken Plus range. This product “continues to sell well”, according to Shapiro.

    But The Better Meat Co is now looking beyond meat too. Rhiza has previously been deemed useful in dairy alternatives like milk, cheese, coffee creamers, yoghurt, and ice cream. “We’re now realising that Rhiza flour has tremendous capabilities in baked goods too,” Shapiro says.

    On its website, the company explains that Rhiza colour can replace eggs in many recipes, enhance moisture retention, and boost protein and fibre in products like tortillas, breads, brownies, and nutrition bars.

    ‘Building a food tech startup feels like Squid Game’

    better meat co
    Courtesy: The Better Meat Co

    The company has been granted six patents in the US, alongside regulatory approval from both the US Food and Drug Administration (FDA) and Department of Agriculture (USDA). In fact, Rhiza is the only mycoprotein evaluated as “safe and suitable” for inclusion in conventional meat by the USDA. Additionally, the startup has also received approval for the ingredient in Singapore.

    The Better Meat Co now operates a continuous fermentation approach, which entails putting materials into bioreactors at the same time the finished product is being harvested. This has improved yields and reduced production costs by over 30%, a key breakthrough in its goal to undercut commodity ground beef prices by 2026.

    Shapiro did not disclose specific revenue numbers, but says the company sells 100% of the mycoprotein it produces. Over the next year, it plans to “tighten the belt and focus on solving customers’ problems”, in addition to scaling up.

    “[Our] current capacity is our 9,000-litre bioreactor in Sacramento, where we can produce thousands of pounds of mycelium, but not millions. That’s the next step,” he says.

    He has previously outlined plans to expand production with a co-manufacturer to 150,000-litre tanks, which is expected to deliver an eight-figure revenue in the first year. This effort is backed by a $1.5M grant from the US Department of Defense under the Biden-era Distributed Bioindustrial Manufacturing Program.

    “The world needs better ways to make protein, and The Better Meat Co has invented one of the most efficient – and delicious – ways to do it,” said Future Ventures co-founder Steve Jurvetson, who is joining The Better Meat Co’s board of directors, alongside Glenn Hickman.

    The Series A round comes during a bleak investment landscape for alternative proteins. Funding for this sector fell by 44% in 2023, and a further 27% last year. And in the first six months of 2025, it declined by 49% compared to the same period a year ago.

    In that context, $31M is a large sum, especially when you consider that fermentation startups (which have otherwise bucked the declining trend) received just $2.6M in Q2. “Some days, building a startup in our sector can feel like being a player in Squid Game – with about the same odds of survival,” Shapiro says. “But deals are still getting done, including this one.

    The post The Better Meat Co Brews Up $31M in Funding to Make Mycoprotein Cheaper Than Beef appeared first on Green Queen.

    This post was originally published on Green Queen.

  • edimembre
    7 Mins Read

    EdiMembre has spun off from Merck’s MilliporeSigma to commercialise an edible membrane technology for sustainable foods, starting with whole-cut cultivated meat and high-protein pasta.

    In Massachusetts, EdiMembre is a new startup hoping to enable scalable manufacturing for future food companies with hollow fibre membrane technology.

    The food tech firm has spun out from MilliporeSigma, the US life sciences arm of Germany’s Merck Group, with an exclusive licence to commercialise its edible membrane platform.

    “Inspired by traditional membrane formation techniques, EdiMembre uses a patented phase-inversion approach to form micro- and nanoporous membranes from legume protein isolates. These membranes have the ability to pass large molecules through them, while promoting cell attachment,” co-founder and CSO Ryan Sylvia tells Green Queen.

    EdiMembre has already developed countertop bioreactors to create whole-cut pieces of cultivated meat and high-protein pasta made with legume protein isolate. “Beyond this, we can tune the physical properties of the membrane, opening up a range of culinary experiences and applications,” adds Sylvia.

    As it transfers the tech from MilliporeSigma, the startup has raised $500,000 in pre-seed investment from Siddhi Capital, Replicator VC, Meach Cove Capital, Alwyn Capital, and Cellular Agriculture Ltd, among others.

    “Over the next few weeks, we will be unpacking and building our beta pilot machine to start manufacturing edible fibres in our new headquarters at the Atlas Commercial Kitchen in Woburn, Massachusetts,” notes co-founder and CEO Timothy Ryan Olsen. “Two key members from the technical project team at MilliporeSigma have been hired and are onboarded.”

    How edible membrane tech can transform future food manufacturing

    edimembre cultivated meat
    Courtesy: EdiMembre

    MilliporeSigma’s cultivated meat programme led to the development of a strong IP portfolio and alternative protein partnerships, which presented an externalisation opportunity to fine-tune the tech further with AI-led company builder Mantro.

    The latter is managing MilliporeSigma’s stake in EdiMembre, which will develop and commercialise the patent-protected edible membrane tech to deliver efficient solutions for future food manufacturing.

    “EdiMembre’s flagship technology is CraftRidge, which is the patent-protected edible hollow fibre bioreactor for growing structured whole-cut cultivated meat at scale,” explains Sylvia. “Thus far, we have worked with partners to demonstrate application for multiple cell types and species, while using single-cell, aggregate, and adherent cell bioprocess modalities. Today, we can offer bench-top devices for growing a few grams, but are actively working towards kilogram scales.”

    The startup has demonstrated membranes with several off-the-shelf legume protein isolates, with soy, mung or lentil-derived options preferred most. “From a labelling standpoint, this becomes very attractive, since the membrane is composed of a single material: legume protein isolate,” he says.

    The isolates can result in pasta with plant protein content higher than 80%, well above the market standard of 15-40%. They can also help make whole cuts of cultivated meat. Scaling up these novel proteins is a major challenge that requires large amounts of capital expenditure.

    “Our scaled-out edible hollow fibre bioprocess approach alleviates this capex burden for the industry while solving the harvest and whole-cut formation challenges,” Sylvia outlines. “The technology platform has been shown to accommodate multiple cell types, species and bioprocess modalities. To use our device is straightforward – you put your cells in, use your bioprocess, harvest, cook, then eat.”

    He adds: “Depending on the end user’s preference, we can easily control the amount of hollow fibre membrane that goes into the bioreactor. For most users, our protein hollow fibres are expected to be in the bulk range of 30-50% of the final product, which is great as it will contribute to the final protein content of the cultivated meat.

    “The cultivated meat companies can fill the lumen of the fibres with fat content as a post-processing step, allowing for homogenous distribution of fat content throughout the whole-cut meat.”

    EdiMembre targets cultivated protein startups and Big Meat

    hollow fiber bioreactor cultured meat
    Courtesy: EdiMembre

    EdiMembre plans to leverage a B2B consumables model. “CraftRidge is a single-use edible hollow fibre bioreactor consumable part that will be manufactured and available off the shelf, or made to order for custom cultivated meat products,” explains Olsen.

    He expects cultivated meat and seafood startups that are bringing products to market today as its initial customers, with future clients including large meat producers that have integrated cell-cultured protein into their supply chain.

    “Over the last few years, we have already built partnerships with the leading cultivated meat startups to kickstart industry-relevant testing of our prototypes. They are the true experts with their cells and bioprocess, while also having the vision for the product concept they are bringing to market,” he says.

    “As cultivated meat companies are successful in creating products 2.0 and 3.0 with CraftRidge over the next few years, licensing opportunities will naturally present themselves both for access to the consumable for production of cultivated meat and also the equipment used for manufacturing the edible hollow fibres and single-use devices.”

    Olsen acknowledges that to enter the market, CraftRidge would need to show strong bioprocess performance, regulatory alignment and seamless integration into existing cultured protein workflows. So it’s critical to work closely with its partners to secure feedback and technical insights at each development stage.

    “The go-to-market strategy began with industry testing of our prototypes over the last year. EdiMembre provided the device with a basic protocol, and the cultivated meat startups shared data and bioprocess feedback. We use feedback to set our product specifications with the vision of allowing the launch of a product that can be used by as many customers as possible,” the CEO says.

    “As with all biotechnology, scaling sizes are required for the manufacturers to build their bioprocess. After the prototype stage, EdiMembre is targeting a 1kg device as the first ‘usable’ device for making significant quantities of structured cultured meat,” he adds.

    “We are planning to have the first version of the 1kg device in our hands by the end of 2025. In the future, we envision a 30kg device being the industrial workhorse for large meat producers.”

    Gearing up for $5M seed round

    edible membrane technology
    Courtesy: EdiMembre

    The edible membrane technology enables a broad range of applications, including substrates for cell-based leather and encapsulation of biologics. Right now, though, EdiMembre is “laser-focused” on cultivated meat, with some of its priorities including the optimisation of protein solutions, formation of bath chemistries, increase of fibre-spinning speeds, and the design of scaled versions of its spinning machines.

    “As we build for the cultivated meat industry, we are anticipating opportunistic commercial opportunities for protein pasta via licensing of our manufacturing capabilities. Early wins here would help to advance our technology readiness level across the platform, validate our capabilities, and provide early revenues for our company,” says Olsen.

    With the new funds, EdiMembre is working to improve its edible hollow fibre spinning process at the benchtop scale and developing plans to make its manufacturing commercially relevant. It’s not stopping at the pre-seed round, though.

    “We have already started our seed round fundraising, and are targeting $5M. These funds will be directed at building out the full pilot machine to enable production of the 1kg CraftRidge devices for delivery to customers, partnering to demonstrate a bioprocess run at the 1kg scale to produce structured whole-cut meat, advancing patent applications on scalable production processes and equipment, and continuing to build out a world-class team,” Olsen says.

    The startup will now get its lab up and running and ready its platform, while forging new partnerships that multiply its existing capabilities and create early revenue opportunities. Success in the first six months would allow it to showcase both the tech and its ability to move quickly with a strong yet lean team. “This was key for securing EdiMembre’s first investors, and we know it will be absolutely paramount for our seed fundraising success, especially given the current environment.”

    Funding for alternative proteins has dipped dramatically. Cultivated meat companies raised more in 2021 than in the following three years combined. And this year, the sector had only secured $35M by the first half. In the US, where EdiMembre operates, seven states have banned these proteins, and plenty of others are hoping to do the same.

    Olsen, however, remains optimistic about the industry’s future, pointing to the host of regulatory wins this year. Three companies received some form of regulatory clearance in the US (one’s products are already on sale), while one startup went on sale in Australia, and another was approved to sell cultivated meat for pets in Singapore.

    “The cultured meat market has seemed to ‘correct’ itself in terms of valuations and expectations from a few years ago, which has led to the current funding environment. EdiMembre’s first investors and our team are aligned in that cultivated meat is still a huge opportunity, but will just take time and hard work,” Olsen contends.

    “As cultured meat companies continue to make progress with cost, scale, product development, infrastructure, regulatory, and beyond, we will do our part to be a key enabling technology partner to accelerate their efforts in bringing delicious cultured products to the global market.”

    The post Exclusive: Merck Spinout Banks on Edible Membrane Tech to Produce Whole-Cut Cultivated Meat appeared first on Green Queen.

    This post was originally published on Green Queen.

  • crackd egg
    4 Mins Read

    UK startup Plant Heads has taken its vegan liquid egg, Crackd, to the US, starting with retailers in Chicago and several Texas cities.

    As Just Egg rolls out in the UK, another plant-based egg is crossing the Atlantic.

    This time, it’s going from Britain to the US, taking on the dominance of Just Egg in its home market. Crackd, the No-Egg Egg – the pourable vegan alternative produced by Plant Heads – has secured its first set of retail listings stateside.

    The product is available at Jewel-Osco stores in Chicago, and at Albertsons, Randalls and Tom Thumb in Dallas, Houston, Austin and other major Texas cities. Together, these cities represent six of the 12 largest metropolitan areas in the US.

    “The US offers a larger single language market with high purchasing power and consumer demand,” Jonathan Traub, president of Plant Heads’s US business, tells Green Queen when asked why the firm chose the country as its second market. “It aligned better with our long-term strategic goals, for our brand positioning, innovation adoption, and scalability.”

    Plant Heads teases new Crackd products by 2025-end

    crackd vegan egg
    Courtesy: Plant Heads

    First appearing on shelves in late 2020, Crackd has won several taste, free-from and packaging awards over the years, and established itself as the leading plant-based liquid egg alternative in the UK.

    It’s made from a base of water, pea protein, corn oil, methycellulose, and pea starch, and is free from the 14 top allergens. It contains 2.7g of protein per 100g, 2g of fat (less than 0.2g of which is saturated), and zero cholesterol, while also being rich in vitamins B12 and D.

    Unlike in the UK, where Crackd comes in a bottle with the equivalent of six eggs, the US version is packed in pourable pouches enough to replace seven eggs.

    The product can be cooked in a pan or microwave, and used in baking applications as well. Crackd can be used to make scrambles, omelettes, breakfast burritos, pancakes, and more. Plant Heads says the launch will appeal to Americans looking to eat healthier without sacrificing taste.

    “When they try Crackd, consumers will find superior taste and texture in a healthier, all-natural, freezeable, microwaveable version of America’s breakfast staple,” says Traub.

    In the US, Just Egg accounts for 99% of the plant-based egg market. How does Crackd plan to compete? “The introduction of a quality-competitive product will change that landscape and grow the category,” he argues.

    “Crackd is made from pea protein, is free from 14 major allergens, [has] zero cholesterol, non-GMO, and mimics real egg when cooking and baking. It tastes delicious, and we have some amazing line extensions launching towards the end of 2025.”

    Crackd ‘well-positioned’ to compete with Just Egg in the UK

    vegan egg substitute
    Courtesy: Plant Heads

    It comes amid an avian flu crisis that has pushed US egg prices to record highs – in some cities, Americans were paying $1 per egg this year. Now, three in five consumers are concerned about the affordability of eggs, 44% about their availability, and 31% about their safety.

    Plant-based alternatives have been a major beneficiary as a result. In January alone, Just Egg’s sales grew five times faster than in the past year, and 56% of shoppers returned to buy more (a three-point increase from 2024).

    Plant Heads, whose vegan egg is priced at $6.99 to $7.49 per 12oz pack, has not disclosed its revenues for over the previous year, but Traub offers: “We had a very soft year-end launch for 2024 and first half of 2025 as we prepared for mass production in the US, ensuring quality and supply for our customers as we head into the second half of 2025.”

    As part of this expansion plan, it is now in discussions with foodservice operators too. “Our retail brokers are in contact with most major retailers on a weekly basis and will be available in new doors very soon,” he adds.

    Back home in the UK, the vegan egg category has had a shake-up with the arrival of Just Egg. Traub calls its entry “bold”, but notes that Crackd, as its main rival, is “well-positioned to compete effectively”.

    “We started as a home-grown UK brand with deep ties to local sustainability and food innovation efforts,” he says. “It’s business as usual for the Crackd team, and [we] believe our US expansion will build even more trust in our brand in the UK. Competition is healthy and gives the consumer a choice.”

    The post British Plant-Based Egg Crackd Rolls Out in US to Take on Eat Just appeared first on Green Queen.

    This post was originally published on Green Queen.

  • cultured meat in india
    4 Mins Read

    India’s cultivated meat industry just got a big boost, with a first-of-a-kind animal stem cell biobank listing proteins as a key priority.

    India has opened its first animal stem cell biobank at the National Institute of Animal Biotechnology (NIAB) in Hyderabad, earmarking cultivated protein production as a major focus.

    The centre was inaugurated by science and technology minister Jitendra Singh last weekend, and is aimed at revolutionising animal health, regenerative medicine, and agricultural productivity, in line with the country’s growing emphasis on biotech.

    The 9,300 sq ft biobank was built with a ₹1.85 crore ($210,000) investment from the government. The NIAB is an autonomous institute of the Department of Biotechnology’s Biotechnology Research Innovation Council.

    Biobank will supply stem cells and culture media

    animal stem cell biobank india
    Courtesy: National Institute of Animal Biotechnology

    The laboratory will provide high-quality stem cells of various animal origins, as well as indigenous, cost-effective culture media, to research institutions, veterinary clinics, hospitals, and industry. It will support disease modelling, reproductive biotechnology, and tissue regeneration, with plans to expand under the National Biopharma Mission for biobanking animal stem cells and their derivatives.

    Some of its priorities include accelerating advances in veterinary medicine, regenerative therapies, and cultivated protein production, in a bid to reduce the dependence on imports and foster the country’s biomanufacturing capacity.

    The biobank is equipped with a stem cell culture unit, a 3D bioprinter for tissue engineering, a bacterial culture lab, cryostorage facilities, autoclave rooms, advanced air handling systems, and uninterrupted power backup.

    Singh suggested that these innovations will boost the country’s agriculture-linked GDP, labelling the opening as an “evergreen revolution”.

    “With 18% of GDP from agriculture and 60% of our workforce depending on it, innovations in veterinary health will have a transformative impact. ₹1 spent on agricultural research yields a return of ₹13, and linking industry partners from day one ensures these technologies reach the ground,” he said.

    “The economy will shift from manufacturing to regenerative and genetic processes, and India has already initiated this transition,” he added. “We will not lag behind when the next industrial revolution – driven by biotechnology – takes over.”

    Building on India’s BioE3 strategy and cultivated meat developments

    lab grown meat india
    Courtesy: Biokraft Foods

    Alongside the biobank, Singh also launched five diagnostic tools to enhance animal health “The innovations align with the government’s BioE3 policy, focusing on economy, employment, and environment, to create sustainable, knowledge-based livestock health solutions, from disease control to smart protein production,” said NIAB director G Taru Sharma.

    Short for Biotechnology for Economy, Employment, and Environment, the BioE3 strategy was announced 12 months ago to foster high-performance biomanufacturing, with a focus on accelerating tech development and commercialisation by setting up biomanufacturing hubs and biofoundries.

    Among the policy’s six pillars are smart proteins and functional foods. “By providing dedicated R&D and innovation support, the policy will accelerate the development of new technologies and processes that can pave the way towards the nutrition, price, and taste parity of smart protein products, making them a truly competitive alternative to their animal-derived counterparts,” Sneha Singh, managing director of the Good Food Institute India, told Green Queen last year.

    “Smart protein startups will gain significant momentum through dedicated R&D and innovation support, greater investments, and a nurturing ecosystem. The policy will foster a collaborative environment, facilitating the exchange of knowledge and resources between industry and academia, and encouraging public and private partnerships, leading to faster development and commercialisation of smart protein technologies with biohubs and biofoundries.”

    The new biobank is the latest in a list of developments signalling the advancement of India’s future food economy. Two alternative protein centres opened in Bengaluru in 2024, just as the Food Safety and Standards Authority of India (FSSAI) worked on establishing a regulatory framework for novel foods.

    In December, Biokraft Foods held the country’s first public tasting of cultivated meat, presenting hybrid chicken to over 30 attendees in Mumbai. And this year, it unveiled cultivated fish products as part of a project with a government-backed research institute, while announcing its intention to file for regulatory approval with the FSSAI.

    Biokraft Foods aims to achieve a commercial rollout of both its meat and seafood products by 2026. The market seems ready. A 2024 survey found that over 60% of Indians are willing to buy cultivated meat, with 59% identifying it as an alternative to conventional meat that promotes nutritional security.

    The post India Opens First Animal Stem Cell Biobank, With Cultivated Meat A Key Focus appeared first on Green Queen.

    This post was originally published on Green Queen.

  • leaft blade
    4 Mins Read

    New Zealand startup Leaft Foods has introduced its first consumer product, a pre-workout drink made from Rubisco and delivering 17g of complete protein.

    Targeting the performance nutrition sector, a New Zealand-based food tech firm is bringing the world’s most abundant protein to market in liquid form.

    Unlike most plant proteins, which are derived from the seeds, Rubisco is found in the leaves of green plants, and is a complete protein with significant functional, nutritional and environmental benefits.

    The concept is what lends Leaft Foods its name. The startup has introduced its first consumer product, Leaft Blade, a ready-to-drink offering featuring 17g of Rubisco protein that digests up to six times faster than traditional proteins.

    Available on its website for NZ$35 ($21) per 100ml pack, the product subverts the status quo of recovery-focused protein drinks by targeting the pre-workout period instead. Leaft Foods suggests consuming it 20 minutes before training to get peak performance from every session.

    Leaft Foods’s Rubisco outperforms whey and plant proteins

    rubisco protein
    Courtesy: Leaft Foods

    Founded in 2019 by husband-and-wife duo John Penno and Maury Leyland Penno, Leaft Foods leverages an enzyme found in every plant on Earth. We’ve all consumed a lot of Rubisco without even knowing it.

    Nutritionally, it is a complete protein, with high amounts of essential amino acids, resulting in a PDCAAS score similar to beef, egg whites, and dairy proteins. It’s also rich in vitamins, minerals, antioxidants and micronutrients, and easily digestible.

    From a functionality viewpoint, Rubisco offers foaming, gelling and emulsification properties, setting just like egg whites in baked goods and posing as an alternative to methylcellulose in plant-based meat. Moreover, it is responsible for carbon fixation and has been targeted in studies looking to increase crop yields, which represents its positive potential to produce climate-friendly foods that preserve food security.

    Scientists have been attempting to extract Rubisco from green leaves for over a century, but most efforts destroyed its delicate structure and rendered it worthless. Leaft Foods says it has developed a gentle, food-safe process that preserves protein integrity and unlocks its full potential, leveraging alfalfa as the source crop.

    Its ingredient, termed Leaf Rubisco, outperforms other plant proteins like pea and soy, and has a superior amino acid profile to whey protein. It also generates 97% fewer emissions than the latter.

    Leaft Blade focuses on ‘proactive’ protein delivery

    leaft foods
    Courtesy: Leaft Foods

    Leaft Blade contains 50,000 green leaves in each 100ml serving, alongside L-tyrosine to sharpen focus and support brain function, leucine to trigger growth, and tryptophan to restore balance.

    The company argues that most protein options are “reactive” as they’re taken after a workout, but its offering is “proactive”. “When you train hard, your muscles send a ‘build’ signal that works best when leucine and other essential amino acids are already in your bloodstream, ready to go,” it explained in a LinkedIn post.

    The drink can be taken before or during training to support that critical anabolic window and help you get more from every session, it added. It is meant to be kept in the freezer and consumed just frozen or chilled.

    Aside from Leaft Blade, the firm is already delivering commercial-grade Leaf Rubisco protein to multiple markets. “Our technology platform doesn’t just deliver Leaf Rubisco protein; it unlocks value from 100% of the raw material we harvest, creating multiple revenue streams from a single leaf,” it said.

    “We’re also working with B2B ingredient customers to formulate Leaf Rubisco protein isolate into their applications, leveraging its unique nutritional, emulsifying, foaming, and gelling properties,” the company added.

    Leaft Foods, which raised $15M in Series A funding in 2022, validated its extraction process at pilot scale last year and moved to a 30,000 sq ft commercial-scale demo plant in Canterbury, New Zealand. This facility has the capacity to produce a tonne of Leaf Rubisco products per week.

    Others innovating with Rubisco protein include Plantible Foods, which this week opened its own factory to produce hundreds of tonnes of the protein from duckweed in Texas, Israel’s Day 8, and Dutch startup Rubisco Foods.

    The post New Zealand’s Leaft Foods Unveils Pre-Workout Rubisco Protein Drink appeared first on Green Queen.

    This post was originally published on Green Queen.

  • pamela anderson flamingo estate
    4 Mins Read

    Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Pamela Anderson’s vegan pickles, Oatly and Häagen-Dazs’s ice cream collab, and Actual Veggies’s Indian-inspired burger.

    New products and launches

    Hollywood actress Pamela Anderson has partnered with Los Angeles-based Flamingo Estate to launch a limited-edition batch of Pamela’s Pickles. They are based on a family recipe and described as smoky and spicy, and can be found on the brand’s website for $38 a pop. All proceeds go to California Wildlife Center, a non-profit veterinary hospital.

    pamela anderson pickles
    Courtesy: Flamingo Estate

    Mr Charlie’s Told Me So, dubbed a ‘vegan McDonald’s’, has opened a new location in Brentwood, Santa Monica, and is offering free Not A Cheeseburger and fries to the first 111 visitors on its launch on August 16.

    Oat milk leader Oatly‘s limited-edition collaboration with ice-cream maker Häagen-Dazs Shops is now live at the latter’s US stores. The Blueberry Lemon Non-Dairy Freeze blends the Summer Blueberry & Lemon Sorbet with Oatly’s milk and real blueberry preserve, and is available until the end of the month.

    oatly haagen dazs
    Courtesy: Häagen-Dazs Shops

    Baked by Sticky, the vegan dessert brand owned by Washington DC bakery Sticky Fingers, has launched a high-protein range of cookies and brownies using Eat Just‘s single-ingredient mung bean protein powder. They’re available at hundreds of stores in the US, and can be shipped nationwide.

    Minnesota-based vegan bakery Front Porch Pies‘s products have been rolled out at all Dogwood Coffee and Backstory Coffee locations.

    Animal rights charity Peta is giving out free vegan ice cream on its first annual i Scream truck tour, covering New York, Boston, Burlington, Philadelphia, Providence, and other cities nationwide over the next eight weeks.

    In South Africa, Fry Family Foods is targeting meat reducers with a newly released Flexi Range, comprising a Smash Burger, Classic Sizzler, and Braai Sizzler.

    UK plant-based meat brand Moving Mountains has secured a listing at online retailer Ocado for its vegetable-led Superfood range, comprising a spicy burger, crispy dippers, and spicy bites. Each product contains almost 15 ‘plant points‘ and costs £3.50.

    actual veggies chickpea masala
    Courtesy: Actual Veggies

    Whole-food brand Actual Veggies has unveiled its first collaboration product, a Chickpea Masala Burger made in partnership with award-winning Indian chef Maya Kaimal. It will roll out in the freezers of Sprouts Farmers Market stores this month.

    Company and research developments

    Actual Veggies has also been named on the 2025 Inc. 5000 list of the fastest-growing private companies in the US, debuting at number 563 overall and number 23 in the food and beverage category.

    solar foods solein
    Courtesy: Solar Foods

    Finnish gas protein startup Solar Foods is working with the city of Lappeenranta to reserve a site to carry out preliminary studies for the construction of its Factory 02, which would be able to produce 12,800 tonnes of its Solein protein every year.

    Amid talk of a foray into blended meat, Impossible Foods has reached a major milestone: six years of its Impossible Whopper partnership with Burger King, a deal that helped put the plant-based meat giant on the map.

    impossible whopper
    Courtesy: Peter McGuinness/LinkedIn

    Livekindly Collective‘s Anja Grunefeld has stepped down from her role as CEO and head of its Europe operations to pursue other opportunities, with CEO David Suarez taking over management of the region.

    Canadian publicly listed company Planet Based Foods has appointed Supreet Sidhu as CFO, who will take over from Emrah Petorak. The move is part of an operational turnaround to rebuild investor confidence.

    Policy and research developments

    Peta has become a shareholder of Domino’s Pizza as part of its Vegan Cheese, Please campaign. The move will allow it to attend annual meetings, submit resolutions, and urge executives to introduced non-dairy cheese options in the US.

    respectfarms
    Courtesy: RESPECTfarms

    RespectFarms, a cultivated meat research project helping farmers transition to sustainable food systems, is working on a new film to showcase its efforts, as part of the EU-backed Fostering European Cellular Agriculture for Sustainable Transition Solutions (FEASTS) consortium.

    Finally, in Australia, the Universal Society of Hinduism is asking for an official apology from Swiss food giant Nestlé for not disclosing the use of beef in various locally manufactured products, including Allen’s Lollies (which contains gelatin).

    Check out last week’s Future Food Quick Bites.

    The post Future Food Quick Bites: Pamela Anderson, Oatly x Häagen-Dazs & Domino’s Peta appeared first on Green Queen.

    This post was originally published on Green Queen.

  • prefer bean free coffee
    6 Mins Read

    Singapore startup Prefer has raised $4.2M in funding to expand its bean-free coffee and cocoa globally, and announced partnerships with Ajinomoto and The Coffee Ferm.

    Taking its upcycled, fermentation-derived alternatives to coffee and chocolate global, Singapore-based food tech startup Prefer has secured $4.2M in pre-Series A funding.

    The round was co-led by At One Ventures and Chancery Hill Capital, with additional participation from existing investor Forge Ventures. It takes the firm’s total raised to $6.2M, following a $2M seed round in early 2024.

    “[The raise] took us around six months from start to finish,” co-founder and CEO Jake Berber tells Green Queen. “It’s no secret that it’s the toughest time to raise in our industry in a decade. So, raising was our full focus during that period. 20+ investor calls a week was not uncommon. We wanted to move fast so we could get back to building.”

    As a marker of its international ambitions, Prefer has signed commercial deals for its beanless coffee with Ajinomoto in Thailand and CPG brand The Coffee Ferm in Australia and New Zealand.

    Additionally, the company has also launched the bean-free cocoa powder it first teased in January and the soluble “coffee extender” it announced last month.

    “Our investment in Prefer reflects both the urgency of reducing our food system’s agricultural footprint and our conviction in this team’s ability to deliver a sensory-equivalent experience with radically lower environmental impact, all while driving cost savings for customers,” says Helen Lin, partner at At One Ventures.

    “By reducing the need for commodity coffee and cacao farming, Prefer is enabling a future where taste and climate alignment can go hand in hand,” she adds.

    Prefer bets on ‘extending’, not replacing, coffee and cocoa

    prefer coffee funding
    Courtesy: Prefer

    Founded in 2022 as a spinoff from Singapore’s Agency of Science, Technology and Research (A*STAR), Prefer leverages fermentation and food waste to develop solutions to climate-threatened crops. It upcycles food industry byproducts like surplus bread, okara (the leftover pulp from tofu production), and brewers’ spent grain, and ferments them with food-grade microbes.

    These ingredients are then roasted and ground just like conventional coffee and cocoa beans, with the process unlocking the same aroma volatiles found in them. Prefer then supplies these innovations to CPG companies, food manufacturers, private-label retailers, and flavour houses for use in a range of products, while also selling them under its own consumer brand.

    Its bean-free coffee portfolio includes roasted and ground coffee, concentrates, ready-to-drink lattes, and a soluble coffee powder, which are 50% cheaper than arabica on average and have an 85% lower carbon footprint. Instead of replacing coffee altogether, the ingredients are meant to be blended with it (up to a concentration of 40% beanless coffee). This approach allows brands to stretch their supply, reduce costs, and lower emissions.

    The soluble powder is Prefer’s latest coffee innovation, and can be used in instant coffee sachets, ready-to-drink beverages, flavour extracts, coffee concentrates, and more. The ingredient has formed the majority of the demand from its clients, worth $15M in non-binding offtake agreements.

    Meanwhile, the cocoa-free powder will initially launch as a B2B ingredient too. “Our cocoa powder works just like regular cocoa powder. Key applications are confectionery, baking, and ready-to-drink beverages, like cocoa powder,” says Berber. “It is designed as an extender, similar to our coffee extender, with comparable inclusion rates.”

    Both the coffee and chocolate flavours are powered by the same proprietary fermentation technology, according to co-founder and CTO Ding Jie Tan. “We’ve developed this technology in-house, and it has allowed us to accelerate product development, reducing commercialisation costs, as well as continue to create a diverse portfolio of flavours and ingredients to support our industry partners,” he tells Green Queen.

    Prefer teams up with Ajinomoto and The Coffee Ferm

    beanless coffee
    Courtesy: Prefer

    Prefer’s products are sold in 75 locations across Singapore, with another 25 set to be added by the end of the year. It has recently commercialised its coffee alternatives through foodservice channels too, via ice cream partnerships with local companies Melvados and Kind Kones.

    It is now scaling up pilot production to 500 tonnes annually using toll manufacturers and by licensing IP to food manufacturers, while also deepening R&D into cocoa flavour development and expanding global partnerships with a focus on Asia-Pacific.

    While the project with Ajinomoto is “highly confidential”, Berber says the two companies are “working on sustainable coffee beverage innovations aligned with Ajinomoto’s ‘Eat Well, Live Well’ lifestyle”.

    The Japanese conglomerate is a market leader in Thailand’s packaged coffee segment, and has signed several partnerships with sustainable food brands globally.

    “The Coffee Ferm is licensing our intellectual property to manufacture and distribute Prefer coffee for Australia and New Zealand. They have strong industry connections through Golden Bean,” adds Berber. “Launch timelines are pending regulatory and manufacturing, but we are pushing to get to market as soon as possible.”

    Tan notes that Prefer’s processes use non-genetically modified organisms with a proven history of safe use in food applications. “As such, our manufacturing and regulatory requirements are no more complex than those of a conventional bakery or brewery (or even a coffee roastery),” he says.

    “Each country or territory we export to or manufacture in will have its own regulations, and this may take anywhere from a few weeks to a few months, depending on the region.”

    Despite the global expansion, the startup plans to keep its Singaporean roots. “As Prefer’s mission is to drive climate impact at scale, we’re starting out in Asia, intending to bring our solutions to a global audience,” says Tan. “We continue to keep our headquarters and R&D capabilities in Singapore, leveraging on the community support from Enterprise Singapore and A*STAR.”

    ‘We see ourselves as an industry leader in five years’

    cocoa-free chocolate
    Courtesy: Prefer

    The driving force behind Prefer’s bid to transform the coffee and cocoa industries is climate change. Crop failures and low harvests are becoming increasingly common, leading to shortages of the two commodities. Global cocoa stocks have slumped to their lowest in a decade, with plantations in Ivory Coast and Ghana the hardest hit due to extreme weather and crop diseases.

    But as demand keeps rising, the products have witnessed massive price hikes too – in 2024, both coffee and cocoa futures broke all-time records, a trend that has continued this year.

    At the same time, both coffee and chocolate are highly emissive, water-guzzling products, causing the changes in climate that are, in turn, hurting both industries. It’s why Hershey has cut its profit forecast for 2025 and announced a double-digit hike in product prices due to high cocoa costs, and why Barry Callebaut is exploring cell-based cocoa.

    Will Prefer be tempted by the European and North American markets, which are home to the big chocolate makers? “Our focus is Asia for the next 18 months. That said, we are open to and actively accepting inbound interest from US and EU companies looking to license our technology for local manufacturing,” says Berber. “I would not be surprised if commercialisation plans in the US or EU become clear in the next 18 months.”

    It is among an expanding crop of startups exploring bean-free versions of cocoa and coffee. US firms Voyage Foods and Compound Foods are working on both. AtomoNorthern Wonder, and Koppie are developing coffee alternatives, while Planet A FoodsForeverlandNukokoEndless Food Co, Win-Win, and a host of others are innovating with cocoa-free chocolate.

    “While we are not privy to others’ exact technology, our strength lies in our fermentation-based flavour creation. We focus on cost and taste above all. Being headquartered in Asia gives us an advantage in the region,” says Berber.

    “In five years, we see Prefer a global leader in flavours and ingredients with a broad portfolio, helping the food industry lower costs and reduce its carbon footprint.”

    The post Singapore’s Prefer Brews Up $4.2M in Funding for Bean-Free Coffee & Cocoa appeared first on Green Queen.

    This post was originally published on Green Queen.

  • plantible foods factory
    4 Mins Read

    US food tech startup Plantible Foods has opened a large-scale factory to produce duckweed protein in Texas, and is now looking for additional investment to triple its capacity.

    Aiming to take duckweed protein to the masses, Plantible Foods’s commercial-scale facility in Texas is now fully operational.

    The new 100-acre factory, called The Ranchito and located in Eldorado, will allow the US startup to manufacture thousands of tonnes of biomass annually. This translates to hundreds of tonnes of its Rubi Protein.

    The ingredient is Plantible’s version of Rubisco, a protein found in duckweed and believed to be the most abundant protein on Earth. The new plant will enable the firm to reduce 8,000 tonnes of CO2e from the food system every year by replacing animal proteins and synthetic ingredients.

    “This marks a defining moment for Plantible, our partners, and the community of Eldorado,” said CEO Tony Martens, who co-founded Plantible with Maurits van de Ven in 2016. “We’re scaling a food system rooted in science, sustainability, and shared prosperity – proving that it’s possible to build resilient food solutions while creating real economic opportunity in rural America.”

    Plantible’s new Rubisco factory significantly cuts costs

    plantible foods
    Courtesy: Plantible Foods

    Duckweeds, also called lemna or water lentils, are free-floating, naturally occurring freshwater aquatic plants, which combine to form a green carpet on the surface of water. They’ve been consumed in Southeast Asia for centuries, but have witnessed a rise in popularity in the last decade, thanks to their immense environmental and nutritional benefits.

    Being aquatic, duckweed doesn’t occupy any farmland or contribute to deforestation, contains more micronutrients than many vegetables, has a protein digestibility score of 1.0 (the highest possible), and, with a doubling rate of two to three days, is the fastest-growing plant in the world.

    Plantible grows its lemna on controlled aquafarms that allow freshwater to be constantly recycled and refreshed, leaving a water footprint 10 times lower than soybeans. Once the plants are harvested, they are milled, filtered and dried so that the pure protein can be extracted from the plant’s leaves.

    The final product is an off-white and odourless protein that can grow anywhere in the world and contains all nine essential amino acids. Rubi Protein is free from 20 allergens and comprises 85% protein, and offers functional benefits like emulsifying, gelling, and fat-binding, helping reduce the reliance on saturated fats, egg whites, and methylcellulose.

    The company has developed two ingredient blends featuring Rubi Protein. Rubi Whisk provides structural integrity, moisture and oil retention properties for egg- and gluten-free baked goods like lemon tarts, macarons, and cookies, and Rubi Prime offers the emulsification and binding benefits of methylcellulose to make cleaner-label plant-based meat products that can be served hot or cold.

    Its Eldorado facility has a growing network of greenhouses, upgraded protein filtration systems, and a new, higher-yield duckweed strain. The state-of-the-art filtration equipment has significantly reduced production costs while increasing throughput. This has advanced its ability to achieve cashflow positivity at the plant and produce its Rubisco protein at scale.

    Plantible pursuing investment to increase capacity by threefold

    plantible rubi protein
    Courtesy: Plantible Foods

    Plantible is currently working with a range of customers to incorporate Rubi Protein into consumer products. One of these partners is functional ingredients provider ICL Food Specialties, with which it has previously created a Rovitiras Binding Solution for meat and seafood alternatives.

    “Plant-based protein formulators have been searching for years for a clean-label, highly functional replacement for chemically derived binders, such as methylcellulose,” said Paul Peterson, global head of alternative proteins at ICL Group.

    “In partnership with Plantible Foods, we have been able to leverage our deep knowledge of proteins to create a market-leading binding solution that allows plant-based food manufacturers to meet the needs of even the most demanding consumers.”

    Plantible has introduced a proprietary lemna strain that increases the yield of Rubi Protein per acre, and is now conducting trials on additional strains that could further enhance the ingredient’s unit economics, scalability, and affordability.

    “With at least 35 species in the duckweed family and more than 1000 strains, Plantible has excelled in identifying strains that are best adapted for growth in the local climate,” said Chris Phillips, VP of research at the startup. “We then tailor our growth conditions to further maximise protein production and product quality.”

    The firm closed a $30M Series B round last year, taking its total raised to $57M. It is now working to secure more funding to triple its capacity and meet its clients’ demands. At the same time, it will continue to invest in the Eldorado plant, hiring locally and expanding its footprint.

    Several other startups are working with duckweed protein too, including Sustainable Planet (UK), GreenOnyx (Israel), MicroTerra (Mexico), DryGro (Kenya), Ful Foods (Pakistan), Rubisco Foods, Rinus & Hans (both Dutch), and Fyto (US).

    The post Plantible Foods Opens Duckweed Protein Factory in US, Eyes Funding to Triple Capacity appeared first on Green Queen.

    This post was originally published on Green Queen.

  • kinish the rice creamery
    4 Mins Read

    Tokyo-based startup Kinish has unveiled The Rice Creamery, a new dairy-free ice cream brand that’s available in local retailers and earmarked for a US debut.

    Japanese food tech firm Kinish has introduced a new ice cream brand that ditches the dairy to spotlight the unique sensory properties of rice.

    The Rice Creamery features three flavours of vegan ice cream made from rice, which are available at Tokyu Store’s Toritsu-Daigaku branch and online on Seijo Ishii. The startup has global ambitions, though, planning a US launch of the range under The Rice Cream brand, starting with Washington, DC, this year.

    The products have 60% less sugar than the market standard in Japan, and lower greenhouse gas emissions by 62%, meeting consumer concerns about nutrition and environmental impact.

    The launch of the vegan ice cream range comes amid Kinish’s parallel efforts to grow cow-free milk proteins in rice plants via molecular farming.

    rice milk ice cream
    Courtesy: Kinish

    Kinish’s ‘rice cream’ gets rave public reviews

    Dairy and rice are two of the largest contributors to the food system’s methane emissions, but the former’s carbon impact is more than twice as high as the latter’s. Moreover, the number of dairy farmers is declining, while milk consumption has been shrinking since the 1990s.

    At the same time, 2.4% of Japanese consumers said they were vegan in 2023, up from 1% in 2017. Plus, research suggests that up to 90% of Japan’s population is lactose-intolerant, underlining the importance of alternatives to milk products.

    Instead of aiming to replicate the taste of milk, Kinish is betting on the “unique sweetness” of Japanese rice. The naturally sweet varieties are short, plump and sticky, and allow products to deliver sensory qualities that even dairy cannot, according to the startup.

    The original flavour of the ice cream is called Honoka, and contains a base of rice syrup and cashew paste, which are combined with sugar, glucose, dietary fibre, salt, an emulsifier and a stabiliser.

    The Master’s Uji Matcha variant is the result of a collaboration with tea processor Hotta Katsutaro Shoten, combining the above ingredients with Uji matcha. Finally, Elegant Dutch Chocolate is a nod to Japan’s introduction to chocolate by the Netherlands, and adds Dutch cocoa powder to the initial rice-cashew base.

    matcha ice cream
    Courtesy: Kinish

    The Rice Creamery’s products are priced at ¥347 ($2.35), and will be gradually expanded to convenience stores and other major cities across Japan.

    Ahead of their release, Kinish hosted public taste tests of the ice cream and received glowing feedback. According to the company, comments ranged from “It’s satisfyingly delicious” to “It’s rich and flavorful, yet leaves a pleasant aftertaste”.

    Rice-based ice cream alternatives are a niche category. In Asia, Morinaga Company sells two versions under its Okometo brand in Japan, and Singapore’s Smoocht supplies brown-rice-based ice creams.

    Kinish is using molecular farming to produce casein in rice

    The rollout of its rice-based ice creams opens up a new revenue stream for Kinish, which will help speed up its molecular farming efforts too. The firm raised ¥120M ($800,000) in seed funding this February to support its research.

    Climate change is wreaking havoc on Japan’s rice production. Consumption of the staple has more than halved since the 1960s, and a crop shortage has forced the government to release 200,000 tonnes of emergency rice stockpile.

    Kinish uses plant molecular farming to grow casein (the main protein found in cow’s milk) in rice grains, and blends the process with vertical farming to use a fraction of the land and water used by both rice and dairy.

    Molecular farming is a more viable and affordable way to replicate animal proteins than cell cultivation or precision fermentation. It entails genetically engineering plants to produce proteins, which can then be harvested from leaves or other tissues. This eschews the need for expensive fermentation tanks, since plants themselves act as the bioreactors.

    kinish
    Courtesy: FoodxTech Mercato

    Kinish applies the technology to dwarf rice plants, which are just 20cm tall and can be cultivated in large quantities in plant factories. By utilising vertical farming, it can grow the crops in stacked cultivation and harvest them in less than half the time required for traditional rice.

    The company has partnered with Shizuoka University to design a plant factory specialising in dwarf rice. And it eventually aims to create an ice cream combining the rice-derived casein with rice starch for sweetness, as well as a variety of cheese products with its milk protein.

    “Kinish is working to develop an unprecedented dairy alternative product by maximising the potential of rice and our unique technology,” founder and CEO Hashizume Hiroya said earlier this year.

    It is among a host of companies using molecular farming to produce animal proteins in plants – Alpine BioMozzaMirukuVeloz Bio, and Finally Foods are all similarly focusing on casein. Meanwhile, New CultureFermifyZero Cow FactoryStanding Ovation, and Those Vegan Cowboys are using precision fermentation to produce this protein. And Pureture is making yeast-derived vegan casein via liquid fermentation.

    The post Japanese Startup Rolls Out Rice-Based Ice Cream with Global Ambitions appeared first on Green Queen.

    This post was originally published on Green Queen.

  • just egg uk
    5 Mins Read

    Eat Just’s market-leading vegan egg, Just Egg, has finally launched in the UK, with the distribution being handled by VFC parent Vegan Food Group.

    Just Egg, the mung-bean-based vegan liquid egg from US company Eat Just, has launched into the UK market. Each 340ml carton is priced at £3.99 and equivalent to six eggs.

    The rollout marks the product’s European debut, as well as its first foray outside North America. It will be manufactured and distributed by Vegan Food Group (VFG), the holding company behind plant-based brands like VFC and Meatless Farm, as part of an exclusive deal announced in April.

    “People have been waiting for so long to bring this to the UK, and me and the team have just had such an incredible journey working with the US team, understanding the brand and… how we bring that to the UK consumer is very different to the US consumer,” says Abigail Nelson-Ehoff, head of marketing at VFG.

    “The consumers who have been waiting for this product, a lot of the vegan community, [will go]: ‘Finally, it’s here,’” she adds. “But it’s also as many people, if not more people, who have never heard of the product – this is an amazing product for them. So it’s how we can bring it to both.”

    Matthew Glover, co-founder and chairman of VFG, says: “We think there’s a huge pent-up demand for it. There’s not been anything like this on the market so far. So we’re very excited to launch it into the UK.”

    Echoing Nelson-Ehoff, he says this product is “really for everybody, not just vegans”: “It’s for anybody that’s plant-curious. There’s a lot of people that are allergic to eggs, so it’s perfect for those individuals.”

    How Just Egg made it to the UK

    just egg uk launch
    Courtesy: Eat Just

    Just Egg is made from a base of mung bean protein and contains nearly 13g of protein per serving (5.9g per egg equivalent, versus 6.3g for a chicken egg). It has less than a third of the saturated fat found in convnetional eggs, as well as zero cholesterol. Producing the vegan liquid egg uses 98% less water and 83% less land, while generating 93% fewer greenhouse gases.

    The European launch of Just Egg has been a years-long endeavour. Eat Just had signed several partnerships to bring the product across the Atlantic, while receiving novel food regulatory approval by the European Food Safety Authority and authorisation from the EU Commission.

    But the efforts finally came to fruition in April this year, after the Californian food tech unicorn struck a deal with VFG. The latter invested £11.5M ($15.2M) to build a fully automated line to produce Just Egg at its facility in Lüneburg, Germany (Europe’s largest dedicated plant-based factory), enabling it to produce the equivalent of 500 million eggs per year.

    “Proprietary mung bean production will be led by Eat Just, supplying this directly to VFG from its Minnesota facility,” Glover told Green Queen at the time. “From that point, VFG is installing a fully automated downstream production system in Lüneburg to produce Just Egg. Other ingredients and packaging will be sourced locally.”

    He added: “The brand positioning and proposition sits perfectly alongside the existing VFG portfolio of brands, products and eating occasions. Our strategy is consolidating a portfolio of exciting products and brands, to which Just Egg sits perfectly.”

    Through its investment, VFG sought to enhance automation, extend shelf life, cut waste, and improve product quality at its facilities in the UK and Germany. It will also support retailers and foodservice partners with “next-gen innovation and operational excellence”.

    “VFG will be making the majority of the upfront investments in capital expenditure and marketing to launch the brand in Europe,” Glover said.

    Eat Just and VFG look to build plant-based momentum amid egg crisis

    just egg europe
    Courtesy: Eat Just

    Eat Just’s UK entry comes on the back of skyrocketing success in the US, with 174 million birds culled in the current three-year wave of avian flu. Retail egg prices reached a record high of $6.23 per dozen in March. In some cities, each egg costs $1 now.

    The company had already sold the equivalent of 500 million chicken eggs and captured 99% of the market for alternatives in the US. But in January alone, Just Egg’s sales grew five times faster than in the past year, while 56% of shoppers returned to buy more (a three-point increase from 2024). Most shoppers (91%) putting it in their basket, meanwhile, are neither vegan nor vegetarian.

    With egg shelves empty, if Americans want eggs, they only have a few choices. “One, don’t eat them. Two, you know, have applesauce. Or three, have Just Egg,” co-founder and CEO Josh Tetrick told Green Queen in February. “This is a real moment in time for the plant-based industry to prove that it’s up to the challenge.”

    The egg crisis isn’t just restricted to the US – in Europe, the cost of eggs has reached its highest in at least a decade, reaching €268.5 ($292) per 100kg in March.

    In the UK, it will compete with the Crackd vegan liquid egg, which is made from pea protein. Aquafaba brand Oggs previously marketed a liquid whole egg alternative, though it hasn’t been in stock in supermarkets for several months now. “There are other egg replacements on the market, but quality-wise, there’s nothing that can stack up against Eat Just,” VFG CEO Dave Sparrow said in April.

    “The UK and Germany are the immediate priority given our extensive distribution, which is already in place, and then we’ll roll out across other key markets,” Glover said at the time.

    “The food system is broken. Most eggs are produced in factory farms. There’s about 37 million eggs currently trapped inside [them], both caged and cage-free. And these are real squalid, overcrowded, unhealthy places to produce food,” he says now.

    “So this plant-based egg that we’re producing is much cleaner and healthier, and certainly much better for the environment and the animals and people.”

    The post Plant-Based Just Egg Lands in the UK via Vegan Food Group appeared first on Green Queen.

    This post was originally published on Green Queen.

  • beyond ground
    7 Mins Read

    Beyond Meat posted another poor quarter as sales fell by nearly 20%, prompting the plant-based company to lay off 6% of its staff and refresh its identity.

    Californian plant-based giant Beyond Meat endured another “tough quarter”, with year-on-year sales falling sharply by 19.6% in the April-June period.

    The company’s revenue reached just $75M in Q2 2025, below the lower end of its revised outlook for the quarter. Volume of products sold decreased by 19%, while gross profit shrank by 37%. While it suffered a decrease in operating losses too, its net losses totalled $33M, a 4% improvement on Q2 2024, thanks primarily to foreign exchange gains.

    vCEO Ethan Brown described the results as “disappointing”, coming on the back of a poor first quarter and amid widening losses for the overall plant-based meat sector. Beyond Meat blamed the performance on softening demand and reduced distribution in US retail, and low sales of its burger products to restaurants internationally.

    The company is now kickstarting another round of layoffs, impacting 44 employees in North America (amounting to 6% of its global workforce). This will incur a one-time charge between $800,000 and $1.3M, mainly in severance payments, employee benefits and related costs, though the move is expected to save the company up to $7M over the next 12 months.

    “It is truly with a heavy heart that we made these reductions, and my deep appreciation and respect for these teammates and friends extends far beyond any comments I can make today,” Brown said in an earnings call.

    Beyond Meat has also appointed John Boken, managing director of corporate restructuring consultancy AlixPartners, as its interim chief transformation officer. He will be tasked with driving the firm’s operational footprint into the current revenue environment and accelerating margin improvements, with the goal of becoming EBITDA-positive within the second half of 2026.

    “We are responding by accelerating our transformation activities, including more rapidly and aggressively reducing our operating expenses to fit anticipated near-term revenues; prioritising increased distribution of our core product lines; and investing in margin expansion initiatives across these core products,” said Brown.

    The news sent shares of the company down by 4% at the end of trading. In other news for publicly traded plant-based companies, Oatly’s stock has rebounded by 31% this month, reaching levels last seen a year ago.

    High costs, misinformation and meat revival hurt retail sales

    beyond meat earnings
    Courtesy: Bloomberg/Getty Images

    The lowlight of Beyond Meat’s Q2 performance was US retail, where revenues plunged by nearly 27%, thanks in large part to a decrease in product volumes, which the company attributed to “weak category demand” and reduced distribution points.

    It’s reflective of the wider decline in sales of plant-based meat in American supermarkets, which have dipped by 17% in the refrigerated section so far this year, and 8% in the freezer, according to Spins data cited by Reuters.

    Brown pointed to several factors that led to the poor performance in this channel: the higher price than conventional beef puts it a disadvantage among cash-strapped consumers; the “negative narrative” around the sector is “sufficiently ingrained to outlast initial efforts to dispel this information“; and conventional meat is “having a moment that currently leaves less room” vegan alternatives.

    “This has been an enormously disruptive period for our category and brand across US grocery, with instability being the consistent theme for quite some time, from multiple entrants flooding the market only to be delisted, to a general shrinking of shelf space, to a disruptive relocation of the category from refrigerated to frozen aisle in certain large retailers,” said Brwn.

    “As we seek to rebuild our presence across this critically important channel, we are prioritising consolidated offerings at high-impact chains so we might drive results that are similar to some of our higher-performing current retailers.”

    It’s not just US supermarkets where Beyond Meat is underperforming. Internationally, retail revenues narrowed by 9%, with the company blaming low sales of its burger, sausage and ground beef products in Canada, and reduced burger sales in Europe.

    When it came to foodservice, revenues were up by 7% in the US, mainly due to price hikes and changes in product sales mix. But internationally, foodservice sales fell by 26%, with Beyond Meat suffering from low burger sales to quick-service restaurants. Reports suggest that McDonald’s has removed the McPlant from its Austrian menu, opting to run out its contract with Beyond Meat.

    ‘Not the moment’ for plant-based meat

    beyond meat mycelium steak
    Courtesy: Beyond

    When asked by one analyst if Beyond Meat can win back consumers who have stopped purchasing vegan alternatives, Brown said it was “not the moment for plant-based meat right now”.

    “You’ve got these cultural moments that occur, and we happen to be on the other side of the particular moment,” he explained. “That won’t always be the case, but what we shouldn’t do is use a lot of dry powder trying to force growth right now.

    “What we should be doing is stabilising the business, getting the operating expense to where it needs to be, fixing the margins so we can reach the audience that we need to reach.”

    The company is now focusing on giving consumers value for money while meeting the heightened demand for protein and fibre. It will begin offering six-pack offerings for the Beyond Burger, which will help drive down the price of each individual patty for the consumer.

    Meanwhile, even as it launched a whole-cut mycelium steak filet, Beyond Meat’s next product has nothing to do with meat. Called Beyond Ground, the innovation is an answer to critiques about ultra-processing, long ingredient lists, and poor nutritional value.

    The mince-like protein only has four ingredients: fava beans, potato starch, water, and psyllium husk. Each serving contains 140 calories, 4g of fibre, 1.5g of fat, and 27g of protein (higher than beef). Plus, it has zero cholesterol, saturated fat, or added oils. The product “represents an early foray beyond beef, pork and poultry replication”, Brown said, and has been “met with considerable enthusiasm, albeit with a very narrow consumer set”.

    Despite the resurgence of animal protein, Beyond Meat remains optimistic. “We know that the extreme nature of the current renaissance around animal protein will, as consumer trends do, moderate. This moderation may occur solely with time, new information or new trends or may be spurred on by a set of related factors, including pricing pressure, droughts and genetic disease outbreaks,” said Brown.

    “Over time, facts do have a way of overcoming fiction. Consumers do, in fact, bristle at being misled at the expense of their own health, and our products will have the opportunity to be more fairly evaluated for what they are,” he added.

    Scrapping ‘Meat’ gives Beyond the freedom to meet broader protein needs

    beyond meat q2 2025
    Courtesy: Beyond Meat

    The Beyond Ground product represents a major refresh of the company’s identity. In response to the substandard performance, the firm is dropping ‘Meat’ from its brand to highlight traditional plant proteins, starting with the fava bean mince. Later iterations could include chickpea hot dogs and lentil sausages, Brown has teased.

    “Going forward, we intend to increasingly use ‘Beyond’ as the primary brand. We have been formally using the shortened mark in certain instances for some time now, and believe it provides for reduced emphasis on facsimile, a now-complicated frame that overshadows the real high-quality protein offerings we provide to consumers, and a widening of our aperture beyond animal protein replicates,” he said.

    This would allow Beyond Meat to “have the freedom” to meet broader consumer protein needs and deliver the nutritional gains they’re after.

    The company will provide more details about the use of ‘Beyond’ as its brand in the coming months, which it’s implementing on a rolling basis. “The necessity of this reset does not, however, reduce or diminish our conviction or enthusiasm for the future that awaits,” stated Brown.

    “The factors that encumber our success today are transient. Just as we recognise that we are a higher-priced item in a period of economic uncertainty and stress, we know that on a material basis, our cost structure will change as we achieve scale.

    “We are, in fact, already in one limited but important instance, producing and supplying product at a cost price that is roughly equal to the corresponding animal protein equivalent. As we get to much higher volumes across our core products, the efficiency of our system will prevail. And all other things being equal, we should be able to underprice animal protein in many offerings.”

    Brown labelled it a “tough quarter” that the company took “on the chin”. “It wasn’t what we wanted, but I think the reaction is what matters,” he said. “We’ve obviously known about these results and have been fast after it.

    “Between the intensified cost reduction, the gross margin expansion initiatives, really focusing on expanding our core distribution (particularly in US retail), and then this opportunity to potentially live outside some of the confines we’ve been in recently, around looking at things like Beyond Ground and the use of the Beyond brand and protein occasions for consumers, I’m very optimistic [about] where we’re headed.”

    The post More Layoffs, More Losses in Bleak Q2 for Beyond Meat Amid Brand Refresh appeared first on Green Queen.

    This post was originally published on Green Queen.

  • sustainable protein startup competition
    4 Mins Read

    Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Prefer’s beanless coffee latte, Ahimsa Foundation’s $12M factory bet, and Bezos Earth Fund’s alternative protein competition.

    New products and launches

    Singaporean bean-free coffee startup Prefer has launched its iced oat latte with vegan ice-cream chain Kind Kones.

    prefer bean free coffee
    Courtesy: Jake Berber/LinkedIn

    In the US, plant-based startup Elmhurst 1925 has added three unsweetened non-dairy milks to its lineup, in pistachio, vanilla pistachio, and vanilla cashew variants. They’re available at Sprouts Farmers Market nationwide and on the brand website for $8.99 per 32oz pack.

    Californian firm Força Foods has debuted its Milkish watermelon seed milk in the US at Wildroots Coffee in Charlotte, North Carolina.

    forca foods
    Courtesy: Forca Foods/Instagram

    Meanwhile, PlantBaby’s Kiki Milk, which makes non-dairy milks for kids, has secured a listing at Target stores in California, Hawaii, and Washington. It will be available in original, unsweetened and chocolate flavours in 32oz cartons for $6.99.

    Vegan seafood startup Oshi has landed a distribution deal with Sysco, with its salmon now available at five of the latter’s US warehouses, and soon open to customers in all 50 states via Sysco Marketplace.

    oshi vegan salmon
    Courtesy: Oshi

    German discount retailer Lidl has brought back its Ben & Jerry’s style non-dairy ice creams under its Vemondo label in the UK, which are available in Cookie Dough, Choco Fudge Brownie and Peanut Butter Cookie flavours.

    And French vegan cheesemaker Jay&Joy has launched its dairy-free camembert, dubbed Albert, at online stores and independent retailers in the UK, priced at £5.80 per 100g wheel.

    Company and finance updates

    Ahimsa Companies, the holding company that has bought several plant-based businesses over the past year, is investing $12M into a contract manufacturing plant in Ohio to supply major partners in early 2026.

    ahimsa companies
    Ahimsa Companies acquired plant-based frozen food maker Blackbird Foods in February | Courtesy: Blackbird Foods

    US cultivated seafood firm Atlantic Fish Co has received a $305,000 Small Business Innovation Research grant from the National Science Foundation to scale up its cultured black sea bass.

    Wild Earth co-founder Ryan Bethencourt has exited the vegan dog food startup after eight years as CEO, following its bankruptcy and subsequent acquisition by InvenTel.

    wild earth bankruptcy
    Courtesy: Wild Earth

    Germany’s Veganz Group is also seeing a change at the top, with co-founder Jan Bredack stepping down as CEO, following three years of declining sales and a recent restructuring of its operations. He will be replaced with financial expert Rayan Tegtmeier.

    Canadian vegan fast-food chain Odd Burger has opened a new location in Edmonton and appointed co-founder Vasiliki McInnes as its new CFO.

    bezos centre for sustainable protein nus
    Courtesy: National University of Singapore

    Bezos Earth Fund‘s Centre for Sustainable Protein at the National University of Singapore and Enterprise Singapore have launched a Sustainable Protein Startup Competition to identify future-friendly protein solutions, backed by a $3M grant over five years from the fund.

    Research, policy and events

    In Japan, the Consumer Affairs Agency’s Food Sanitation Standards Council Subcommittee on Newly Developed Foods is advancing discussions on the safety management of cultivated proteins, with an interim draft of the guidelines expected this summer.

    lab grown eel
    Courtesy: Anatoly Michaello

    In the quest to make cultivated beef feel much closer to its conventional counterpart, researchers from ETH Zurich have developed 3D muscle tissue composed of thick, contracting fibres from myoblasts.

    Demonstrating the power of choice architecture, a three-month pilot by Greener by Default, Friends of the Earth and Sodexo saw the sale of 2,000 extra plant-based mains in a corporate cafeteria, simply by swapping one entree at the most popular station and ensuring it featured familiar flavours and an appealing description.

    tim spector plant based diet
    Courtesy: Zoe

    As the UK food industry rallies around the 30-plants-a-week approach, a new study by King’s College London has found that Brits don’t eat enough plants – the median is eight plants a day, but some eat as few as two.

    Informa Markets‘s food industry event, Fi India, will host producers of plant proteins, soy products, functional ingredients, and more in Greater Noida (September 3-5).

    Check out last week’s Future Food Quick Bites.

    The post Future Food Quick Bites: Beanless Coffee, Watermelon Seed Milk & Bezos Earth Fund appeared first on Green Queen.

    This post was originally published on Green Queen.

  • better nature funding
    5 Mins Read

    As it aims to displace chicken, UK tempeh brand Better Nature has secured £1.1M ($1.5M) on the back of its best quarter to date.

    In the era of whole-food plant-based eating and fibremaxxing with 30 plants a week, British tempeh maker Better Nature is making some major strides.

    After recording a 128% increase in sales in Q2, its best quarter since its 2020 market debut, the startup has raised £1.1M ($1.5M) to supercharge its mission of displacing the UK’s $4.3B chicken market.

    The capital came primarily from angel investors, 70% of whom were existing shareholders. It will enable the firm to accelerate its sales and marketing initiatives, double down on innovation, and widen the appeal of its tempeh products as high-protein, gut-friendly options.

    “We’re now the UK’s number one tempeh brand by volume, with 38.1% market share, leading the category’s impressive 41% growth,” said co-CEO Elin Roberts, who co-founded the startup with Fabio Rinaldo, Elin Roberts, Chris Kong and Driando Ahnan-Winarno in 2018.

    “Our latest fundraising round is a brilliant boost for the business at a point when the tempeh category is rapidly gaining momentum, and we are seeing strong brand growth,” she added.

    The funding amount is relatively small, but is reflective of the current investment landscape for alternative proteins. Year-on-year investment in the sector fell by 49% in the first half of 2025. And when excluding Beyond‘s $100M debt financing deal, plant-based companies only received $27M in Q2, half of the total in the previous quarter.

    Better Nature to launch tempeh in two more markets

    better nature tempeh
    Courtesy: Better Nature

    Tempeh, an ancient fermented soybean product native to Indonesia, has been making its way into Western palates recently. Better Nature’s portfolio comprises five SKUs, including a smoky tempeh block and BBQ-marinated pieces, which are listed nationally at various retailers in the UK, and in over 1,300 stores in Germany.

    The company is banking on the anti-UPF sentiments surrounding plant-based meat alternatives, which have hurt sales and stalled the industry’s momentum, positioning its tempeh as a clean-label protein that outperforms chicken.

    “People are less focused on vegan food vs non-vegan food. Instead, they’re looking for food that’s good for them, the planet and animals vs food that’s not,” Roberts told Green Queen in January. “We don’t want to perfectly replicate chicken. That would be impossible to do without the ingredients and processes that consumers are turning away from.”

    She added: “However, we know two things. First, chicken is the most widely eaten meat in the UK and second most widely eaten in the world. Second, tempeh – through its plain flavour, firm texture, absorption of flavours and high protein content – is an excellent swap for chicken in almost any dish, also offering consumers extra fibre, gut health benefits and plant points (as well as a shelf life that’s seven times longer). That’s why we call it supercharged protein, and chicken so-so protein.”

    It’s this approach that made Better Nature the second fastest-growing meat-free brand in the UK last year, with sales expanding by 457% (albeit from a small base). This year, it revamped its recipe to increase the protein content from 19g per 100g serving to 22g, the equivalent of three eggs or two-thirds of a chicken breast.

    Its original tempeh is now the best-selling tempeh SKU in Tesco, while it is the sole tempeh brand in Asda, with full estate distribution, Roberts noted.

    “Internationally, we’re also making waves – in Germany, our revenues skyrocketed [by] 330% year-on-year in Q2 2025, making us the leading tempeh brand in the market,” she added. “We’ve expanded into Austria, and we’re gearing up for launches in two more international markets later this year.”

    ‘Perfectly poised’ to capture UK health trends

    better nature revenue
    Courtesy: Better Nature

    It has been a curious time for plant-based brands in the UK. Sales of meat analogues fell by nearly 10% in 2024, while household penetration dropped by four percentage points (reaching 31.5%).

    But the volume of tofu sold was 10% higher in January 2025 than 12 months prior, possibly due to its affordability and tempeh and seitan also enjoyed an 85% hike. In the ensuing months, products like Oh So Wholesome’s Veg’chop and This’s Super Superfood have rolled out in a bid to rival both meat analogues and tofu.

    Research shows that a third of Brits want to cut back on meat and dairy, as dissatisfactions with cost, health and taste take hold. On the flip side, 38% want to increase their intake of plant-based foods, and one in six consumers have tried tofu, tempeh or seitan in the previous 12 months.

    The country is being urged to make beans more appealing to consumers, and brands like Bold Bean Co have enjoyed a 306% year-over-year growth. Tofu maker The Tofoo Co, meanwhile, enjoyed its best year yet, with sales up by nearly 20% in 2024. The shift is driven by the ‘plant points‘ movement, which encourages people to eat 30 different plants every week for better gut health.

    “As a brand, we’re perfectly poised to capture the huge trends in health right now: high-protein, gut-friendly, natural, fibre-rich and plant-based,” said Roberts, who was named on Forbes‘s 30 Under 30 this year alongside co-CEO Kong. “With the new funding, we will continue to drive mainstream brand growth, going beyond the plant-based aisle to tap into the growing market for natural, gut-friendly proteins.”

    In May, Better Nature appointed former Dr Oetker and Bel Group account manager Helen Atkinson as its new head of sales. And now, it’s launching its largest marketing campaign to date. The aim is to challenge “the mindless consumption of chicken” to help health-conscious consumers swap poultry for tempeh.

    “With our Indonesian roots and our expertise in tempeh at the heart of the brand through my brilliant co-founder Ando, we are the go-to experts on tempeh and perfectly placed to get the world eating what we believe to be the healthiest protein on the planet,” said Roberts.

    The post Better Nature Raises $1.5M to Fight Chicken with Tempeh After ‘Best-Ever’ Quarter appeared first on Green Queen.

    This post was originally published on Green Queen.

  • lab grown meat taste test
    4 Mins Read

    US cultivated pork startup Clever Carnivore has hosted its first tasting events on the West Coast, ahead of a planned launch in 2026.

    Chicago-based Clever Carnivore is continuing to gear up for the launch of its cultivated pork products in the US.

    The company hosted private tastings in Palo Alto and San Francisco on July 29, its first such events on the West Coast, convening investors, chefs, and food industry operators.

    “Everyone was impressed by the delicious product, but even more so by our low production costs and scalable, modular process,” Clever Carnivore claimed in a LinkedIn post.

    Clever Carnivore’s prototype bratwurst contains 10% pork cells

    lab grown pork
    Courtesy: Clever Carnivore

    At the events, attendees got a taste of the startup’s cultivated bratwursts, which contained 10% pork cells. This form of hybrid meat, which combines cultured and plant-based ingredients, is a common fixture in the industry, as it allows companies to keep costs low and supplies stable at current scales.

    “Our prototype products incorporate a plant-based fat,” co-founder and CEO Virginia Rangos told Green Queen in June. “Our cultivated pork delivers the ‘meaty’ flavour, allowing us to use plant-based fats and reap the nutritional benefits of plant-based vs animal fats.”

    Despite the low inclusion rate, the sausages seemed to prove a hit with taste-testers. “As someone from Germany who hasn’t eaten a traditional [bratwurst] in years, I was shocked,” said Anita Broellochs, founder of fermented plant protein powder maker Balletic Foods. “It honestly was one of the best bratwursts I’ve ever had.”

    The cultivated pork product also left Irfan Tahir, a scientist at light-derived novel protein maker Prolific Machines, impressed. “I may have gone back for seconds (okay, I definitely did),” he remarked.

    Tasting events are crucial for cultivated meat startups, allowing them to gain first-hand consumer insights about their products and finetune them before market launch. Clever Carnivore’s West Coast events follow two tastings in June (including one in Chicago), where it served over 50 bratwursts.

    “We’ve spoken to conventional meat advocates who candidly told us they ‘wanted to hate’ our product,” Ramos said. “But when presented with a product that cooks and tastes just like the sausage they’ve always loved, they quickly became intrigued.”

    Aside from taste, she noted that people have appreciated its value proposition: the cultivated pork is free from steroids, antibiotics or GMOs; has a secure food supply chain with domestic production; and offers expanded options that will keep products on shelves amid shortages and price inflation for conventional meat.

    Clever Carnivore targets 2026 launch with industry-leading media costs

    clever carnivore
    Courtesy: Clever Carnivore

    Rangos was speaking to Green Queen to discuss Clever Carnivore’s latest cost breakthroughs, in its effort to match the price of conventional pork.

    The company has brought the cost of its culture media down to an industry-leading $0.07 per litre at pilot scale, sped up the doubling times of its porcine cells to 14 hours, and designed inexpensive bioreactors that could enable its demo facility to reach profitability in its first full year of production.

    “Our expertise in media optimisation allows us to replace expensive components like bovine serum albumin and fetal bovine serum with carefully chosen alternatives, [and] ensure that we’re using only the absolutely essential components, maximising growth and minimising cost and waste,” Rangos explained.

    Clever Carnivore is now raising a $7M extension to its seed round from 2023 (which also closed at $7M) to develop new products and secure regulatory approval from the US Food and Drug Administration (FDA). So far, Upside Foods, Good Meat, Mission Barns, Wildtype, and Believer Meats have received a ‘no questions’ letter from the agency.

    “In reviewing their published dossiers, we paid close attention to which data the FDA ultimately asked them to provide, and we’re providing as much information as possible in our initial submission,” Rangos explains. “We project [our] cultivated meat could be available on the market as early as summer 2026.”

    Asked how the company plans to launch its innovations, she added: “We’re very interested in partnering with existing conventional meat and restaurant chain brands. We know we’re asking consumers to try something new, and we think presenting Clever Carnivore’s cultivated meat for the first time under a label consumers recognise and trust will go a long way toward getting consumers to try the product.”

    The company’s tastings come at an exciting time for cultivated meat in the US. Wildtype’s cultured salmon is rolling out at restaurants across the US, including in Oregon, California and Washington state. Mission Barns, meanwhile, has earned its USDA approval and will debut its cultivated pork products at Fiorella Sunset in San Francisco, alongside a retail launch at Sprouts Farmers Market.

    The post Clever Carnivore Gives California A Taste of Its Cultivated Pork appeared first on Green Queen.

    This post was originally published on Green Queen.

  • juicy marbles salmon
    4 Mins Read

    Slovenian whole-cut meat analogue maker Juicy Marbles has released Kinda Salmon, its second vegan seafood product with Austrian mycoprotein startup Revo Foods.

    Building on the success of its ongoing collaboration with Austria’s Revo Foods, cult-favourite meat alternative startup Juicy Marbles has unveiled a second seafood product in two months.

    The mycoprotein fillet, called Kinda Salmon, is part of the Juicy Marbles & Friends lineup, through which the Slovenian startup is collaborating with fellow animal-free protein makers to create “breakthrough” meat and seafood analogues.

    The range began with Kinda Cod, a raw, whole-cut fish alternative produced by Revo Foods and tailored to the American palate. That product sold out of its 1,000 units just over an hour after release, demonstrating the “unmet demand” for these alternatives and prompting the two startups to develop more such proteins – starting with Kinda Salmon.

    Kinda Salmon targets flavour, texture and versatility

    juicy marbles revo foods
    Courtesy: Juicy Marbles

    Climate change has wrecked salmon populations and, combined with the global tariff war, driven up prices of the fish. At the same time, the farmed salmon industry is linked to major environmental disruptions and food insecurity.

    According to Juicy Marbles, most vegan alternatives are breaded or pre-fried, which limits their versatility in culinary applications, even as they also contain excess fat and salt.

    Kinda Salmon, though, comes as a 110g unbreaded whole-cut fillet seasoned with pink pepper and lemon, and is made from mycoprotein via a novel structuring process. This gives the product a versatile texture and subtle flavour, lending itself to a range of cuisines and cooking mediums.

    “Kinda Salmon fits right into our brand ethos. When it comes to plant-proteins, our goal is to give you the closest thing to a wholesome, raw ingredient as we can. The kind of versatile canvas chefs and home cooks actually want to work with,” said Juicy Marbles co-founder Luka Sinček.

    “Clearly, there’s demand for plant-based fish products that feel like real ingredients, rather than pre-packaged meals. And Kinda Salmon does that with pinache. We’ve made one-pot fish bakes, high-protein salads, fish sandwiches… it kinda does it all.”

    The fermentation-derived salmon, available on Juicy Marbles’ website in the US and via Revo Foods’ retail partners in the EU, boasts favourable nutritional credentials. It has 13g of protein per fillet, and contains 191mg of omega-3 from DHA and EPA, sourced from microalgae oil. In addition, it provides 18% of the daily recommended intake of fibre, 30% of vitamin B6, and 40% each of vitamin B12 and folate.

    Is collaboration ‘crucial’ for the meat-free sector?

    juicy marbles kinda salmon
    Courtesy: Juicy Marbles

    Both companies have been on a product launch spree over the past 12 months. Revo Foods has launched a black cod alternative, a non-meat-mimicking Prime Cut fillet, and a clean-label mycoprotein mince in 2025, alongside the permanent release of its viral vegan octopus.

    Juicy Marbles, meanwhile, unveiled its Meaty Meat line of products this year, starting with Lamb-ish (with 34g of protein) and Pork-ish (with a Nutri-Score rating of A) in the US.

    But it cited rave reviews as the driver of its continued launches. Early customer feedback for Kinda Cod saw praise for its flavour, texture and culinary versatility, with messages to Juicy Marbles’s Instagram account reading: “The flakiness is unreal!” and “To say I was amazed is an understatement.”

    That said, sales of plant-based meat and seafood continue to fall in the US (they were down by 7% in 2024). Even giants like Beyond Meat have felt the heat, with the company reportedly dropping ‘Meat’ from its name to highlight traditional plant proteins in future products.

    As money tightens and investment dries up, companies are looking to join forces to deliver on consumers’ needs. “Nothing beats developing your own idea and taking it to market, but if our customers want something we cannot produce – that someone else has already done a fantastic job with – why not find a way to bring it to them?” Sinček explained to Green Queen in June.

    For Revo Foods, this is a way to tap the US market efficiently while focusing on its core innovation strengths. According to founder and CEO Robin Simsa, its products have witnessed a “pent-up demand” in the US that it is unable to supply, so leveraging Juicy Marbles’s well-developed sales network allows it to fulfil that demand.

    “It’s easy to forget we’re still in the early days of this industry; it’s still relatively niche,” Simsa said. “So this type of collaboration between companies will be crucial as we continue working towards becoming a staple in everyday kitchens.”

    The post Juicy Marbles, Revo Foods Build on Viral Success of Alt-Seafood Collaboration with Kinda Salmon appeared first on Green Queen.

    This post was originally published on Green Queen.

  • lab grown milk
    5 Mins Read

    Canadian food tech startup Opalia has secured what it claims is the world’s first commercial supply agreement for cell-based dairy, weeks ahead of an expected $4M fundraise.

    Taking a big step forward for the nascent cell-based milk category, Opalia has secured the first sale of its ingredients from Dutch dairy giant Hoogwegt.

    The two-year agreement (starting in 2026) will see the firms create a range of cell-cultured dairy products and showcase the viability of Opalia’s tech. The startup called it a major milestone for its scale-up and commercialisation plans.

    Opalia co-founder and CEO Jennifer Côté tells Green Queen that the deal originated from Hoogwegt’s initial investment in the food tech startup in 2023. “Over the past two years, we have worked closely together,” she says.

    “We determined that to support our next phase of development, we needed to establish a commercial partnership to showcase the world’s first cell-based milk dairy products. We want to show the world that it is possible to produce milk from cow mammary cells at scale.”

    While Côté isn’t drawn on the quantity of milk it will supply as part of the agreement, she confirms the “raw product will be used for product development across a wide range of dairy applications to showcase our milk’s versatility”.

    Cell culture tech allows Opalia to make whole milk

    opalia
    Courtesy: Opalia

    Founded in 2020 by Côté and CTO Lucas House, Opalia is one of very few companies globally working on cell-based milk. It emerged as an early leader of the category with a patent-pending technology that can produce products like butter, cream, cheese, yoghurts, and other dairy products without the cow.

    “The first step was establishing our proprietary bovine mammary cell line from tissue. Because we have an immortal cell line, we don’t have to harvest more tissue from the cow. Simply put, we grow our cells and then induce lactation,” explains Côté.

    “We have a fully continuous process. The same cells can make milk for extended periods of time. We don’t have to regrow our cells every time we harvest the milk produced by them. This makes our process very cost-efficient,” she adds. “The harvested milk follows a similar downstream process to that of milk produced by cows on dairy farms. However, we don’t pasteurise our milk because it does not contain bacteria.”

    In 2023, Opalia successfully removed fetal bovine serum from its process, a major milestone for its scalability and costs, as well as consumer acceptance.

    Côté describes cell-based milk production as a hybrid process between precision fermentation and cultivated meat. “Mammary cells are not the final product, unlike fat or muscle cells in cultivated meat products. The milk produced by our mammary cells is harvested as a fluid. After a harvest, the cells remain in culture and continue producing milk,” she explains.

    “Since we manufacture whole milk, we can work with our customers to supply our product in whatever form they want,” she adds. “This milk can be sold as is and/or transformed into a cheese, butter or another dairy product. Since the mammary cells are not consumed as part of the final product, the process is much more cost-efficient and, from discussions with the regulators, easier to regulate.”

    Speaking of which, Opalia says it is actively working with regulatory agencies to showcase its cell-based dairy products at tasting events. “We are focusing on obtaining regulatory approval in North America first. We are also monitoring regulatory guideline developments in other strategic regions,” says Côté.

    The company is currently building its dossiers for submission, with approval needed from both the US Food and Drug Administration and Department of Agriculture. “We are still early in the regulatory process and are actively working with the regulators to distinguish between cell-based meat and milk-specific regulations,” she explains.

    “The main difference in regulatory approval between cell-based milk and meat is the cell characterisation requirements. Because you are not consuming the cell, but simply the byproduct of the cell (milk), the stringency of the testing at the cellular level changes.”

    Opalia targets $4M round for regulatory approval and market entry

    cell based milk
    Courtesy: Opalia

    Hoogwegt is among the world’s largest privately held dairy ingredient suppliers, with operations in 130 countries over six continents. For such an industry behemoth to bet on cell culture technology is a sign of the category’s potential.

    “After already having invested in Opalia, this commercial purchase agreement between Opalia and Hoogwegt is a next major step towards establishing Opalia as a strategic supplier of cell-based milk in Hoogwegt’s future sustainable dairy supply chain,” said the company’s CEO, Sander Hulsebos.

    Ahead of its scale-up efforts, Opalia is currently working on reducing its production costs. “We have plans to scale to pilot production over the next two years,” Côté suggests. “[The] cell culture medium is the main cost driver in our process right now. We are actively working to reduce the price to allow us to be competitive at commercial scale.”

    While most cultivated meat makers are focused on a hybrid model – combining cultured proteins or fats with plant-based ingredients – to manage costs and scale when entering the market, Opalia’s cell-based whole milk can be used in multiple ways.

    “Since we make whole milk, that is milk with all of its major constituents, it can be used as a full replacement,” explains Côté. “Additionally, conventional milk ingredients can be isolated from our milk (fat, casein or whey proteins) and be part of hybrid products to enhance their nutrition, taste, and functionality.”

    The firm has so far secured $3M from investors including Hoogwegt, Big Idea Ventures, Ahimsa Foundation, and the Québec government. “We are actively fundraising, and while we anticipate a close in the next few weeks, we still have space remaining for the right partners,” says the Opalia CEO. “We are raising $4M to scale to pilot production, obtain regulatory approval, and begin commercialisation.”

    Accorsing to the company, its technology can lower emissions by 95%, land use by 90%, and water consumption by 95% compared to conventional dairy, one of the reasons why it has been nominated for the 2025 Earthshot Prize.

    Other startups working in the cell-based dairy category include Wilk (Israel), Senara (Europe), Brown Foods‘s UnReal Milk (US/India). France’s Nūmi and US-based 108Labs, meanwhile, are developing cultivated breast milk.

    The post Exclusive: Opalia Lands First Sale of Cell-Based Milk Ahead of $4M Fundraise appeared first on Green Queen.

    This post was originally published on Green Queen.

  • wildtype salmon
    5 Mins Read

    Californian food tech startup Wildtype is taking its cultivated salmon to restaurants across the US, showcasing its potential with award-winning chefs.

    More and more Americans can now get their hands on cultivated seafood, thanks to San Francisco firm Wildtype’s expansion drive.

    The company’s cell-cultured coho salmon, which received approval from the Food and Drug Administration (FDA) in late May, is now available in four restaurants, with another soon to be announced.

    The product is available at eateries in Oregon, California, Washington, and Texas – in the latter, it’s a limited-time offering, given the incoming ban on cultivated proteins next month. With these rollouts, Wildtype is aiming to enhance consumer acceptance by letting award-winning chefs get the best out of its innovation.

    kann wildtype salmon
    Courtesy: Kann

    How America’s chefs are serving Wildtype salmon

    The first restaurant to feature the Wildtype salmon was Kann in Portland, Oregon, where it’s paired in a summery dish with pickled strawberry, spiced tomato, strawberry juice, and an epis rice cracker.

    “We take pride in the ingredients we utilise,” said chef-owner Gregory Gourdet. “Introducing Wildtype’s cultivated salmon to our menu hits the elevated and sustainable marks we want our menu to offer guests who share a similar value system to ours.”

    The sushi-grade cultivated salmon then made its debut at Otoko, led by Yoshi Okai. The Austin eatery is known for a multi-course omakase experience that blends Tokyo-style sushi and Kyoto-style kaiseki, with tasting menus costing between $150 and $250.

    “Farm-raised salmon creates so much pollution, so it’s not sustainable. You want to enjoy seafood long-term, so Wildtype’s good because you don’t have to kill the fish anymore,” said Okai. “It’s something new. It’s awesome.”

    wildtype salmon where to buy
    Courtesy: Wildtype

    Now, Wildtype is returning to its home state of California through a partnership with Adam Tortosa’s San Francisco outpost, Robin. Also an omakase restaurant, its tasting menus range from $119 to $219, with Wildtype landing on the menu on August 14.

    “The way I would describe Wildtype’s taste is the same as regular salmon. If it didn’t taste like salmon, we wouldn’t consider it,” Tortosa said. “I’m more excited about what it means for the future of the seafood industry. It means that there is a future.”

    A week after landing at Robin, Wildtype’s salmon will make its way into Seattle, where it will be on the menu of James Beard-nominated oyster bar The Walrus and the Carpenter. Chef Renee Erickson will serve it as part of a tostada, with the salmon tossed with lime juice and paired with cucumber, pickled carrot, olive oil and herbs.

    “The Wildtype salmon saku that we serve raw has pure salmon flavour – it’s amazing. It also has a really dense, nice quality, and I think the fattiness and the deliciousness you’re used to in wild salmon, you get as well in this,” Erickson noted. “It is mind-blowing that it actually is salmon, just not in the sense of what I’ve been used to my entire life.”

    wildtype salmon fda
    Courtesy: Wildtype

    More cultivated meat expected on restaurant menus

    Backed by the likes of Robert Downey Jr, Leonardo DiCaprio and Jeff Bezos, Wildtype obtains living cells from Pacific salmon, which are adapted to suspension culture. They are grown in tanks similar to those used to make beer or kombucha, under temperature and pH conditions that wild fish thrive in, alongside a nutrient mix containing proteins, sugar, fat, salt, and minerals like iron and zinc.

    The cells are harvested using bowl centrifugation, washed three times with a water and sugar solution, rapidly cooled using blast chillers, and stored frozen. They’re mixed with certain plant-based ingredients to replicate the structure and texture of conventional salmon.

    The spate of rollouts follows the FDA’s issuance of a ‘no questions’ letter to Wildtype, which confirmed that the cultivated salmon is “as safe as comparable foods produced by other methods”. Founders Aryé Elfenbein and Justin Kolbeck told Green Queen that the startup plans to debut in retail too, following the foodservice launches. It isn’t the only cultivated protein to land restaurant deals in the US this year.

    Mission Barns, which received the FDA green light in March and US Department of Agriculture approval last month (Wildtype’s salmon does not fall under the latter’s oversight), will soon debut its cultivated pork at Fiorella Sunset in San Francisco this quarter. Its meatballs will also be available at Sprouts Farmers Market.

    lab grown meat approved
    Courtesy: Mission Barns

    These developments come in what is turning out to be a milestone year for cultivated meat in the US. In July, Israel’s Believer Meats joined the list of startups with FDA authorisation for its cultivated chicken.

    These three regulatory wins two years after Upside Foods and Good Meat’s cultivated chicken products made their way at restaurants in the US, including at Dominique Crenn’s Michelin-starred Bar Crenn in San Francisco and José Andrés’s China Chilcano in Washington, DC. Upside Foods is now aiming to secure approval for cultivated chicken shreds and bring them to US eateries by the end of the year.

    Meanwhile, last week, Clever Carnivore hosted a public tasting of its cultivated bratwurst in Palo Alto and San Francisco, ahead of a planned launch in 2026.

    And outside the US, Vow’s cultured quail has been available at restaurants in Singapore since April 2024, and in Australia since June.

    The post Weeks After FDA Approval, Wildtype Expands Cultivated Salmon Across US appeared first on Green Queen.

    This post was originally published on Green Queen.

  • lab grown meat australia
    5 Mins Read

    Alternative proteins are a critical lever in the shift to a truly renewable food system, which is necessary to sustainably feed the rising global population, argues a new report.

    How do you feed 10 billion people when current industrial agriculture systems (and the planet with it) are collapsing?

    According to Paul Gilding, a fellow at the Cambridge Institute for Sustainability Leadership (CISL), the answer lies with modern technologies.

    “We are approaching a critical fork in the road. One path leads to widespread food crises and economic disorder. The other offers a renewable food system – one that is stable, affordable, and able to thrive even as the climate changes,” he said.

    Gilding, a former Greenpeace CEO, has authored a paper arguing that the agrifood system is on the brink of market disruption, one that will have seismic consequences for economies, societies, and ecosystems.

    “Most in the industry take comfort in a belief that transformational change is ‘difficult and complex’ and will be ‘very slow’,” the report notes, citing barriers like farmer perceptions, consumer resistance, the power of lobbies, and cultural shifts.

    “They see sustainability as an optional ‘something we should do’, rather than a set of physical limits that will undermine the economics and stability of the current system, making change inevitable,” it adds.

    “While comforting, these are the usual self-serving illusions of an incumbent industry. They ignore the inevitability that unfolds when change is driven by science and economics, rather than noble intentions or public opinion.”

    Why we need food systems change

    food system transformation
    Courtesy: AI-Generated Image via Canva

    Transformational change is inevitable, the paper argues, for two converging reasons. Industrial farming is reaching its physical and environmental limits. Climate change, water scarcity, soil degradation, and a lack of land are rendering the current system incapable of meeting the 35-56% rise in demand by 2050. This will result in supply shocks, further inflation, and geopolitical instability.

    A range of new technologies is enabling food production without traditional agriculture, combining AI and biotechnology to offer proteins and foods that will eventually be “cheaper, healthier and safer”.

    In Gilding’s eyes, a renewable food system should be able to feed over nine billion people healthily and affordably, within the now rapidly changing climate and extreme geopolitical instability, while allowing for steadily growing demand for land. The industry would continue to do all this indefinitely, using resources within the ecosystem rather than extracting them and making them unavailable for further use.

    “Disruptive market change is inevitable. It will either occur through the food system breaking down due to global supply instability and the resulting conflict and disorder, or through an economics-driven transformation that leverages new technologies and processes to create a stable and ‘renewable food’ supply,” he writes.

    “Such a transition will be complex, non-linear and resisted by the incumbent industries. It will create significant economic and social disruptions and have major consequences, especially for farming communities and workers in related industries. This will need to be well managed to minimise negative impacts and social risks,” he adds.

    Gilding also notes that new approaches to food production won’t fully replace traditional farming; instead they will mainly impact industrial agriculture such as intensive beef and dairy factory farms. However, resistance by “incumbent industries and populist politicians” could slow this transition, just as climate change risks accelerate.

    How alternative proteins can enable a renewable food system

    lab grown meatballs
    Courtesy: Mission Barns

    The report points out several key drivers that will disrupt the agrifood market. The impact of climate change, soil loss and water scarcity on the food system will lead to supply instability and shocks. Conversely, agriculture’s effect on the planet will come into sharp focus as the climate crisis accelerates and threatens the economy.

    New production technologies – like precision fermentation and cell cultivation – and parallel tech like AI and renewable energy will accelerate the scale, quality and price reductions of sustainable food.

    Gilding highlights how the current food system is built on the “first domestication”, which allowed us to master macroorganisms, and uses vast amounts of resources to grow animals and plants: “This has been hugely valuable to society, enabling us to produce ever greater quantities of food, but it is an inherently inefficient approach with huge amounts of wasted inputs and outputs.”

    The new food system is being built on the “second domestication”, leveraging microorganisms and cells to grow the key nutritional elements we need. This helps us bypass the macroorganisms and produce food that isn’t just functionally the same, but in many cases bioidentical. “It is not ‘artificial food’, it is the same food being produced more efficiently,” argues Gilding.

    He outlines how precision fermentation can produce foods, ingredients and nutrients currently extracted from animals and plants more efficiently, while cell cultivation can do the same from those sourced from livestock. Moreover, plant-based foods are being enhanced by technologies such as AI to be cheaper, healthier and tastier.

    “Consumer acceptance of these ‘new processes’ is often raised as a likely barrier to growth – that consumers prefer ‘natural’ products to processed ones,” he writes, nodding to the ultra-processed food (UPF) debate. “The reality is, much of the food eaten today is not at all ‘natural’ in the way it is perceived. These new production processes simply allow us to grow the required food to the specifications we need, rather than breaking down macroorganisms to access them through extraction.”

    Many sceptics point to a perceived negative impact on the farming community. Addressing these concerns, Gilding says the disruption will be far less (and considerably slower) for smaller family farmers and also for horticulture. “It will mainly threaten large-scale industrialised agriculture such as broadacre soy and corn, and feedlot beef and dairy,” he notes.

    “Achieving a ‘renewable food’ system will probably require reductions in the food system’s greenhouse gas emissions, land use and water intensity in the vicinity of 60–90%,” he adds. “Therefore, transformation is essential. And transformation is always disruptive.”

    The post Cambridge University: Alternative Proteins Are Key Drivers for A Renewable Food System appeared first on Green Queen.

    This post was originally published on Green Queen.

  • beyond meat mycelium steak
    5 Mins Read

    Investment in plant-based, fermentation-derived and cultivated proteins declined by half in the first six months of 2025, outlining continued headwinds for the sector.

    Alternative proteins haven’t had the same pull with investors as they did at the turn of the decade, and the consistent downturn in funding has reached a new low in 2025.

    In the first six months of this year, funding for plant-based, fermentation-derived and cultivated proteins fell by 49% compared to the same period in 2024, according to the Good Food Institute’s (GFI) analysis of data from Net Zero Insights.

    This is after alternative protein companies raised just $129.5M in Q2, a 45% decline from the previous quarter. It took total funding for the first half of 2025 to $364M.

    alternative protein investment
    Courtesy: GFI

    Unlike recent quarters, where fermentation companies have gone the opposite way of the otherwise declining trend, they only raised $2.6M in Q2 (down from $146M in Q1). And while there were three investments announced for cultivated meat, the amount of each deal remained undisclosed.

    Plant-based food companies received $127M in the April to June period. However, a large chunk of that was thanks to Beyond‘s $100M debt financing deal. Without this, the plant-based category would have received just half of its Q1 total in this period.

    AI a threat and an opportunity for alternative protein funding

    alternative protein investment
    Graphic by Green Queen

    For context, investment in the future food sector has been slowing for a few years now. After attracting nearly $7B in 2021, there has been a constant drop, to $3.2B in 2022, $1.5B in 2023, and $1.1B in 2024.

    The trend was already worsening in Q1 2025, when alternative protein investments declined by 28% year-on-year. But the subsequent performance in Q2 has left more questions for the sector for the rest of the year.

    VCs, in general, are a conscious class right now. It’s not just this sector that has seen a downward trend in funding, agrifood tech (a 37% year-on-year decline), biotech (-35%) and climate tech (-19%) have all suffered similarly.

    With alternative proteins, the hesitance in investing stems from a range of factors, including geopolitical uncertainties, President Donald Trump’s tariff war, Robert F Kennedy Jr’s MAHA policies, the constant attacks on ultra-processed food, legislative bans on cultivated meat, and a resurgence of animal proteins amid continued sales declines for plant-based proteins in several markets.

    “Recent investment levels in alternative proteins reflect a market-wide slowdown in food and climate tech funding, driven in part by the reallocation of investor capital toward artificial intelligence,” Daniel Gertner, GFI’s lead economic and industry analyst, told Green Queen.

    ai lab grown meat
    Courtesy: Cyril Marcilhacy

    “These conditions present headwinds for alternative protein startups seeking to raise capital. Topline investment totals fluctuate from quarter to quarter, but the broader trend points to a more cautious capital environment in the near term,” he added.

    Like in 2024, there’s one area that has dominated the share of investment and presented additional headwinds for food tech: artificial intelligence. These companies received 53% of all venture capital flows in the first half of this year.

    That said, the tech is driving innovations within the alternative protein industry. Companies and researchers are using it to discover ingredients, optimise processes and develop better products.

    So for alternative proteins to keep investor interest piqued, a focus on using AI for practical and industrial applications may be the best way forward for now.

    De-risking events could usher in more renewed investor interest

    daily harvest chobani
    Courtesy: Chobani

    Despite the doom and gloom, there were some signs of progress, according to GFI. At least five M&A deals took place in Q2, while partnership activity remained robust. Businesses have been looking to consolidate or collaborate to share costs, strengthen distribution networks, and accelerate regulatory pathways.

    Speaking of which, it has been a milestone year for cultivated meat and seafood regulation. In Q2, US startups Mission Barns and Wildtype received the green light from the FDA, with the latter’s salmon going on sale since it doesn’t require USDA approval. Sydney startup Vow, meanwhile, gained final authorisation in Australia and New Zealand, and began selling its cultured quail in the former’s restaurants.

    This month, Mission Barns obtained USDA approval, clearing the way for market entry, while Israel’s Believer Meats got the FDA nod for its cultivated chicken. And Friends & Family Pet Food Company secured clearance to sell cultivated chicken for cats and dogs in Singapore.

    lab grown meat approved
    Graphic by Green Queen

    Public investment is also on the rise. The EU announced €350M in funding to scale up biomanufacturing, which could advance the fermentation sector and support the development of sustainable food ingredients. That said, a recent report showed that the fermentation industry needs $500B to meet its true potential.

    According to GFI, companies would need to deliver commercialised technologies and successful exits to kickstart a sustained turnaround in funding. But the increase in strategic deals and regulatory wins could be early signs of a resurgence in investment.

    “Several de-risking developments have occurred in recent months, including regulatory approvals for multiple cultivated meat companies and growing momentum in mergers, acquisitions, and strategic partnerships,” Gertner said.

    “While still early, these developments may help lay the groundwork for a more favourable investment climate and renewed investor interest in the months ahead.”

    The post Alternative Protein Funding Down by 50% in the First Half of 2025 appeared first on Green Queen.

    This post was originally published on Green Queen.

  • all g lactoferrin
    5 Mins Read

    Australian precision fermentation firm All G is gearing up to launch its animal-free bovine lactoferrin in the US and China in Q4 2025.

    Armed with regulatory clearance in both China and the US, precision fermentation startup All G is preparing to launch in both markets this year.

    The firm makes a high-purity, functional lactoferrin protein that’s bioequivalent to its bovine counterpart, but ditches cows for microbes instead.

    “We’re progressing commercial launches in both China and the US,” co-founder and CEO Jan Pacas tells Green Queen. “In the US, we hold self-GRAS determination for use in food and beverages. In China, we have strong local relationships, and our positioning in Australia simplifies access (through proximity and well-established trade relationships).”

    He adds: “Bovine lactoferrin is a core commercial focus for us. It is already widely used across infant formula, functional foods, supplements, and personal care, with strong and growing global demand. Launching bovine lactoferrin first enables us to leverage existing markets, build market share, and establish strategic partnerships.”

    All G is working with co-manufacturers for price-competitive lactoferrin

    precision fermentation lactoferrin
    Courtesy: All G

    Founded in 2020, All G is developing a host of precision-fermented proteins, starting with lactoferrin, a whey protein found in both bovine and human milk.

    The iron-regulating protein is renowned for its antiviral, antibacterial, immunity-boosting, and gut-strengthening properties. The ingredient is used to treat low iron levels during pregnancy, while lactoferrin supplements lower the risk of respiratory tract infections.

    However, it’s present in small concentrations in cow’s milk, so extracting 1kg of purified lactoferrin requires at least 10,000 litres of milk. This drives up costs – ranging from $600 to $2,000 per kg – and makes its supply reserved for infant nutrition and supplements.

    But several precision fermentation companies are targeting the protein for use in functional foods and drinks, protein powders, and sports and elderly nutrition. The technology involves inserting DNA into microbes to teach them to produce specific molecules when fermented.

    In All G’s optimised upstream process, microorganisms secrete the lactoferrin into the fermentation media. The bioass is then separated and the lactoferrin purified through the same chromatography process used by the dairy industry. All G then removes the salt and dries it into a powder.

    The company’s recombinant protein has exhibited high purity and bioactivity, equivalent iron saturation status, and native-like glycosylation patterns.

    “We are working with a co-manufacturing partner, with the ability to scale production up and down to meet demand, an advantage of precision fermentation compared to animal-based production,” says Pacas. “We will be price-competitive with animal-derived lactoferrin, while offering premium features including high purity, customisable iron saturation, and animal-free production.”

    All G is also working with the University of Queensland’s Food and Beverage Accelerator to expedite lactoferrin R&D. “This has been a great partnership – we have complementary capabilities and have been able to access multiple parallel bioreactors for bioprocess optimisation and the unique capabilities of Q-MAP, for metabolomics, proteomics and bioinformatics,” he says.

    Human lactoferrin and casein to follow

    all g
    Courtesy: All G

    Aside from bovine lactoferrin, All G is working on two other proteins. The company recently filed a patent for infant formula made with recombinant human lactoferrin. The whey protein is available in significantly larger concentrations in breast milk than in bovine colostrum, and All G’s regulatory wins for the dairy version in the US and China don’t yet cover infant nutrition.

    As of late last year, it was already producing human lactoferrin on a grams per litre scale. Now, Pacas says All G is “making fast progress” and expects to launch this ingredient soon after the bovine version.

    “Human lactoferrin is structurally identical to the protein found in breast milk, with distinct glycosylation and bioactivities compared to bovine lactoferrin. These factors make human lactoferrin preferential in natural applications such as infant and clinical nutrition, where there is scientific rationale and growing commercial demand,” he says.

    Additionally, All G has applied for a patent covering the scalable production of human micellar caseins, which would be its third product. Casein accounts for 20-45% of the protein content in breast milk, provides essential amino acids, helps absorb calcium, and aids growth and development and satiety due to its slow digestion.

    “Most infant formulas today rely on a combination of ingredients – typically demineralised whey powder, skim or whole milk (liquid or powder), whey protein concentrate, bovine caseins and free amino acids,” says Pacas.

    “These components are used to adjust for the fact that cow’s milk is compositionally different from human milk – with a higher total protein content, a different whey-to-casein ratio, and a less optimal amino acid profile. Bovine caseins also differ in both structure and function from human caseins and are typically not present in micellar form,” he explains.

    Producing human caseins in their native micellar form allows All G to more closely replicate the structural and functional properties of human milk, without the need to artificially adjust protein ratios or add free amino acids. “This is expected to support improved digestibility, mineral transport, and nutrient absorption in early life,” Pacas says.

    Asked about the company’s regulatory plans for these proteins, he reveals: “We are progressing regulatory submissions across multiple geographies in parallel. Our global strategy includes the US, China, Australia/New Zealand, and the EU, aligned with our product timelines.”

    The global outlook is in line with its strategy for bovine lactoferrin, for which it has “secured customers and aligned multiple distributor partnerships across several countries, including in China, Japan, and South Korea”.

    To date, All G has secured $30M from investors. “We’re currently raising additional capital to expedite parallel commercialisation of our multiple precision-fermented proteins,” says Pacas.

    It is one of only two companies approved to sell precision-fermented lactoferrin, with Singapore’s TurtleTree the first to receive the green light in the US. Several others are working on recombinant bovine or human versions of the protein, including Helaina, Eden Brew, PFx BiotechDaisy Lab, De Novo Foodlabs and Eclipse Ingredients.

    The post Australia’s All G to Launch Cow-Free Lactoferrin in US & China This Year appeared first on Green Queen.

    This post was originally published on Green Queen.

  • alpro kids milk
    4 Mins Read

    Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Alpro Kids’ video-game-style campaign, Mighty Drinks’ rescue deal, and South Africa’s plant-based meat labelling law.

    New products and launches

    To market its new Alpro Kids range of plant-based dairy products in the UK, Danone has teamed up with Appetite Creative to launch an immersive connected packaging experience. It can be accessed through QR codes and embodies a classic adventure video game style, complete with leaderboards and prize winners.

    alpro kids
    Courtesy: Appetite Creative

    Swedish pea milk producer Sproud has gained a listing at 193 Sainsbury’s stores in the UK. The retailer will stock its barista, barista zero, and unsweetened products from August 10.

    And Israeli 3D-printed meat pioneer Redefine Meat has introduced a new spicy shawarma SKU with 22g of protein and 4g of fibre per serving. It’s available on Ocado in the UK at £4 per 200g pack.

    Company and finance updates

    Fellow Israeli 3D-printed protein maker Steakholder Foods has obtained a positive Written Opinion from the International Searching Authority (ISA) for an international patent application for its vegan fish printer.

    mighty drinks
    Courtesy: Mighty Drinks

    British non-dairy milk firm Mighty Drinks has been rescued from administration by plant protein supplier The Mighty Kitchen, which has bought its IP and some stock.

    Dutch food tech firm Muchgroup has received €375,000 in funding to scale up production of its shiitake-mushroom-based meat alternatives for the foodservice sector.

    muchgroup
    Courtesy: Muchgroup

    Indian precision-fermented protein startup Genexis Biotech has raised ₹40M ($460,000) in seed funding to expand its bioreactor capacity, develop downstream processing infrastructure, and launch a suite of smart proteins and recombinant enzymes.

    Vegan business community Vegpreneur and e-commerce platform Shopline have launched the Vegpreneur DTC Accelerator to help better-for-you plant-based brands scale up faster and more profitably.

    abunda mycoprotein
    Courtesy: Enough

    Scottish-Dutch mycoprotein startup Enough has appointed former Henkel executive Jan Agter as interim CEO. He is taking over from co-founder Jim Laird.

    Finnish vegan company Oddlygood, which owns UK plant-based milk brand Rude Health, has hired Katie Simpson as its head of marketing. She previously held the same position for Innocent Drinks’s UK and Ireland business, and has worked at Diageo, AB InBev and Ferrero.

    rude health oddlygood
    Courtesy: Oddlygood

    Singaporean firm Mottainai Food Tech has opened a pilot facility and R&D lab in Jalan Besut, Jurong to upcycle food waste into fermented plant-based proteins. At full capacity, it will be able to process around 100 tonnes of food industry byproducts annually.

    Policy and awards

    Latin American cruelty-free NGO Te Pretejo has developed a map to showcase a network of laboratories using alternative methods to animal testing.

    UK charity Vegetarian for Life will host its Awards for Excellence in Veg*n Care Catering at the Houses of Parliament in October, recognising individuals and organisations working to enhance plant-based catering standards across care homes, hospitals, and other later-life care settings.

    let's eat balanced
    Courtesy: AHDB | Composite by Green Queen

    In a petition, Ecotricity founder Dale Vince has urged the UK government to end its support for meat and dairy advertising campaigns and promote plant-based foods instead, namechecking the Let’s Eat Balanced drive run by the Agriculture and Horticulture Development Board. It has garnered nearly 25,000 signatures so far.

    In South Africa, the Department of Agriculture, Land Reform and Rural Development has updated its labelling rules for plant-based meat, allowing terms like ‘burger’ and ‘hot dog’ but not ‘beef’ or ‘pork’. Meat analogues must also have qualifiers like ‘plant-based’, and the move was welcomed by LiveKindly Collective Africa and Fry Family Foods.

    nourish you
    Courtesy: Nourish You

    Finally, Indian vegan startup Nourish You has won the Best Plant-Based Milk Award at the 2025 Vegan India Conference for its Millet Mlk.

    Check out last week’s Future Food Quick Bites.

    The post Future Food Quick Bites: Alpro Kids, 3D-Printed Shawarma & Vegan Meat Labels appeared first on Green Queen.

    This post was originally published on Green Queen.

  • lab grown meat europe
    7 Mins Read

    There’s a reason why meat is at the heart of the culture wars – for cultivated proteins to succeed, companies need to tap into consumers’ emotions.

    After four successive years of declining consumption, Europeans began eating more meat in 2024, with average annual intake reaching 66kg per person. That’s over four times more than what’s recommended by Eat-Lancet’s Planetary Health Diet guidelines.

    The reason why meat is so revered in Europe is because it is far more than just food – it’s deeply woven into the region’s cultural fabric, representing tradition, identity and community. As is the agricultural systems that produce it.

    According to a new report by the EU-backed EIT Food Consumer Observatory, Europeans view meat in four overarching ways. Some see it as a resource to be exploited for human benefit, some as part of a harmonious system with nature and society. Others believe eating meat is driven by instinctual and primal tendencies, and yet others think innovation and technology will reshape the way we eat.

    “The cultural meaning of meat is in transition, moving from commoditised to more mindful narratives,” the 17-country More than Meat study states.

    However, meat consumption isn’t sustainable for the planet, our health, and global food security. Existing farming systems are overstressed and incapable of keeping up with rising population numbers, while generating a third of all greenhouse gases. Meat, meanwhile, is being increasingly linked to a number of health detriments, from cardiovascular disease and cancer to type 2 diabetes and obesity.

    It’s why climate-friendly alternatives like plant-based meat exist, and cultivated proteins are popping up. However, after peaking in hype in the late 2010s, the progress made by these innovations has slowed. They’re seen as artificial, overprocessed, and disconnected from traditional farming practices.

    However, these proteins “address environmental, ethical, and health concerns associated with conventional meat production” and mitigate “the need for traditional animal farming”, EIT Food says.

    “If we want sustainable meat alternatives to resonate with diverse European consumers, we must first grasp what meat means to them,” said Klaus Grunert, lead of the Consumer Observatory. Effective positioning and communication around alternatives requires more than environmental arguments. It must speak to values, habits, and emotions tied to food.”

    Three types of consumers when it comes to meat

    upside foods florida
    Courtesy: Upside Foods

    A companion report published by EIT Food, titled Reimagining Protein and also covering 17 nations, assesses how Europeans perceive cultivated meat, and the best strategies to bring it to market. It found that only 29% of consumers are open to trying these proteins.

    EIT Food identified three main segments of consumers with different attitudes and consumption patterns around meat. Majority Meat includes people devoted to conventional meat, eating it several times a week and showing limited interest in reducing intake or trying alternatives. This group doesn’t prioritise environmental concerns, and sees meat as a natural part of their diet.

    The Preference for Plant-Based group, meanwhile, is focused on a plant-forward diet. Even if they enjoy the taste of meat, they’re deterred by its sustainability and animal cruelty impact – that said, health is often the main driver. But these consumers often find it difficult to find tasty options on the go or out of home.

    Finally, EIT Food found a middle ground in the Best of Both category. These are people who maintain a balanced approach to eating both meat and plant-based foods. They don’t believe eliminating it is necessary, but take issue with overconsumption, animal cruelty and factory farming. For this segment, higher prices make “responsible” meat unattainable.

    The study then analysed how these consumer sets perceive cultivated meat. While taste and texture are important, people want to “see it with their own eyes” instead of relying on third-party accounts in the media. The Majority Meat group may be the hardest to crack, as they’re the least likely to believe cultivated meat can successfully replicate the proteins they love.

    Concerningly for the industry, people who want to eat more healthily are less willing to try cultivated meat, primarily because they see the production process as unnatural and beyond simple food processing. People are also concerned about the long-term health effects for what is, by definition, a novel food.

    And while cultivated meat has been proven to be much more environmentally friendly, participants question whether it will truly have a lower climate impact, citing concerns around energy use. Meanwhile, those in the Majority Meat segment aren’t convinced that meat itself is bad for the planet, despite the livestock industry being responsible for up to a fifth of global emissions.

    When it comes to animal welfare, the Preference for Plant-Based group is unsure if the ethical promises can be fully realised since animals are still involved in the process. Even for the Best of Both category, cultivated meat isn’t seen as “the right solution” because they’re more likely to disapprove of the way animals are raised and slaughtered than their use in the food chain.

    Is hybrid meat the right strategy?

    mission barns usda approval
    Courtesy: Mission Barns

    The research highlighted several reasons why consumer confidence is low in cultivated meat. Manufacturers are one of the less trusted food chain actors generally – they’re seen as having more power than scientists, who are among the most trusted. Study participants also cite low levels of trust in authorities, a lack of publicity in the media, and negative coverage, which EIT Food ascribed to lobbying.

    One of the key strategies for bringing cultivated meat to market has been to mix it with plant-based ingredients to develop hybrid products. But while these may appeal to the Best of Both group, they’re currently seen as a compromise between plant-based and cultivated proteins that aren’t entirely appealing on their own, so their benefits need to be better explained.

    “The target audience for this product is unclear, as consumers in the Preference for Plant-Based group may avoid it due to the presence of animal fat, while those in the Majority Meat group might prefer real meat,” the report explains.

    Another strategy is to position cultivated meat as a premium option, which would make its high costs more acceptable in theory. But it’s “currently not associated with scarcity, exclusivity and premium quality, but with laboratories and artificial food”, EIT Food found. Majority Meat consumers are unconvinced by the taste, while the Best of Both group are less interested in premium meat.

    The authors write that the biggest barrier facing the industry is the perception that it is artificial, and that negatively influences both taste and safety. And with consumers having low expectations for the sensory experience and concerns about the long-term health effects, messaging that focuses on taste and nutrition may be hard to cut through.

    The biggest perceived benefit, however, is animal welfare, and companies should lean into that, particularly with the Best of Both and Preference for Plant-Based groups.

    How companies should market cultivated meat

    lab grown meat hong kong
    Courtesy: Vow

    In the companion Meaning of Meat report, EIT Food notes that consumers are “curious yet sceptical” about cultivated meat: “Despite its compelling ethical and environmental claims (which are positively evaluated by consumers), the perceived scientific nature of cultivated meat could push it towards the same territory as commoditised, industrial meat and plant-based meats. That is, a product perceived as artificial and soulless.”

    This is the opposite of the current cultural movement around meat. So companies must find a balance between being informative and approachable. “The health aspect is least addressed in current cultivated meat communication: many consumers see it as ‘double-processed’ (from cell to meat, and from meat to burger), reducing appeal and willingness to consume,” the report says.

    However, it adds: “Despite scepticism, consumers see cultivated meat entering the market sooner than later; in the far future, consumers perceive cultivated meat as a daily protein source alongside plant-based alternatives.”

    So how do companies market cultivated meat? EIT Food recommends ‘mindful science’, which involves humanising the tech-heavy narrative, showing real people behind the scenes, and design elements that blend clean visuals with soft colours and calm typography.

    Brands should also reclaim ‘real meat’ by clearly stating that cultivated meat is real, just made differently, and backing the claim with educational (not overly technical) storytelling. Products should be anchored in taste, health, and feel-good eating, with marketing communicating flavour, satisfaction and nutritional benefits – think images where friends are enjoying dishes with these proteins, instead of lab equipment.

    EIT Food also suggests companies start with ‘soft science’ in the short term to build trust, before pivoting to emotional and ethical narratives without needing to focus on the tech in the longer run. “Phase this messaging over time: now, focus on people, trust, and transparency; later, shift to the broader cultural benefits, positioning cultivated meat as the future of ethical and sustainable protein, and part of everyday life and community,” it states.

    “To successfully introduce cultivated meat into European markets, manufacturers must first understand how consumers perceive it – what excites them, what concerns them, and what values guide their food choices,” said Sofia Kuhn, director of public insights and engagement at EIT Food.

    “Effective positioning must be rooted in empathy and evidence, responding to consumer beliefs, not just scientific facts. By aligning communication and marketing strategies with real consumer perceptions, we can build trust, foster acceptance, and pave the way for a more sustainable food future.”

    The post In Europe’s Meat-Rich Cultures, Cultivated Proteins Need A Rebrand appeared first on Green Queen.

    This post was originally published on Green Queen.

  • polopo
    5 Mins Read

    Israeli molecular farming startup has pivoted its business model to develop high-protein potatoes for the chip industry.

    Tel Aviv-based food tech firm PoLoPo is aiming to disrupt the $53B potato chip industry and meet the protein moment with its molecular farming platform.

    The startup, which turns potatoes into protein factories via molecular farming, had begun as a supplier of ovalbumin (the main protein found in egg) to food industry customers, before diversifying into patatin (the native protein in potatoes).

    Now, it is making a strategic shift from producing powdered proteins to supplying high-protein potatoes for the snacking sector. The company expects to receive US approval for its molecular farming platform, called SuperAA, by the end of 2025, allowing it to tackle America’s obsession with both chips and protein.

    “We’re still fully committed to our molecular farming platform. However, as we advanced technically and regulatory-wise, we identified an opportunity to get to market faster by using our same core technology to enhance the native protein content in potatoes,” Ido Eliashar, VP of business development at PoLoPo, tells Green Queen.

    “Chips allow us to commercialise sooner, reach consumers faster, and prove our platform’s scalability,” he adds. “The egg protein product is still in our roadmap, but chips are the right starting point.”

    polopo protein
    Courtesy: Tal Shahar

    Why PoLoPo is eyeing the potato chip industry

    Founded in 2022 by CEO Maya Sapir-Mir and CTO Raya Liberman-Aloni, PoLoPo chose to work with potatoes due to their resilience in diverse climates, low growth costs, short maturation time, relatively large storage capacity (in the form of tubers), high yields, and compatibility with existing technologies.

    Its technology can grow patatin in potatoes through proprietary metabolic engineering techniques. It inserts a DNA sequence into the potato to increase its native protein content. Most manufacturers destroy patatin when extracting potato starch, so most of this protein’s supply on the market is non-functional, usually ending up in animal feed, pet food, cosmetics, and pharmaceuticals.

    PoLoPo’s patatin has a high protein digestibility score of 0.99 (similar to that of casein, beef and eggs) and it has all essential amino acids and boasts functional attributes like emulsification, gelling and texturisation.

    “Depending on the potato variety we implement our technology into, we can elevate protein content by up to three times compared to standard potatoes,” says Eliashar. “That translates to around 18g of protein per 100g of finished chips.”

    PoLoPo’s potatoes require no new processing lines, new equipment or added ingredients, making them a drop-in solution for existing chip producers.

    Why chips? They’re a beloved snack that’s eaten everywhere, every day, he says: “The industry is also under pressure to meet rising consumer demand for protein and cleaner labels.”

    Indeed, 55% of Americans say protein is the main nutrient they look for when selecting snacks, and among protein bar users, 43% would be interested in protein chips. This chimes with the 85% of consumers who want to increase their intake of the macronutrient this year. It’s why protein snacks are outpacing the overall industry by threefold, valued at $24B.

    “With our high-protein potatoes, chip makers can meet those demands without changing the product experience or supply chains,” says Eliashar. “Our technology can be applied to any potato variety, so brands can keep their unique identity while using PoLoPo technology and varieties in the background to boost nutritional value.”

    polopo potato
    Courtesy: Tal Shahar

    ‘Clear, advanced regulatory path’ makes US right place for launch

    PoLoPo is now working with manufacturers and brands to bring the first generation of high-protein chips to market, with a pilot programme already underway. “We work with chip brands, processors, and growers. Our goal is to empower existing players to launch better-for-you snacks using our potatoes,” says Eliashar.

    “We successfully completed a pilot in Israel that demonstrated our solution is scalable and compatible with conventional growing practices and yields. We’re now working to begin operations in the US with local partners,” he adds. “As part of this expansion, we’re implementing our technology into popular US chip varieties to ensure smooth integration into existing supply chains and manufacturing lines.”

    The company has filed for approval under the US Department of Agriculture’s Non-Regulated Status petition. “Because we are not adding a new ingredient but enhancing the crop itself, this path avoids the need for FDA approval when the potatoes are used in whole form, like chips,” Eliashar explains.

    PoLoPo closed a $2.3M pre-seed investment round in 2023; it is now currently fundraising further to “expand pilot production and bring our first commercial collaborations to market in the US”.

    “The US offers a clear and advanced regulatory path for bioengineered crops and products, and has a massive, innovation-driven snack industry. It’s the right place to launch,” says Eliashar.

    molecular farming proteins
    Courtesy: Tal Shahar

    Molecular farming modifies plant cells, rather than microbes or animal cells, to grow proteins that can be harvested from leaves or other plant tissues. It doesn’t require expensive bioreactors to produce ingredients on a large scale, since the plants themselves act as the bioreactors. This also means lower prices.

    PoLoPo is among a number of brands using this technology to produce proteins. In Israel, Finally Foods is growing casein (the main protein in dairy) in potatoes, while NewMoo is producing liquid casein in soybeans, as is US startup Alpine Bio (through soybeans) and New Zealand’s Miruku (via safflower).

    Moolec Science, meanwhile, produces Piggy Sooy (soybeans that contain pork proteins), and PEEA1 (peas that produce bovine myoglobin), among other ingredients.

    The post Israel’s PoLoPo Targets High-Protein Potato Chips with Molecular Farming Platform appeared first on Green Queen.

    This post was originally published on Green Queen.

  • eu novel foods
    4 Mins Read

    Regulatory consultant Stephen O’Rourke argues why the EU’s current novel food regulation is slow, and what it can learn from competitors.

    When startups develop novel food ingredients, from precision-fermented proteins to algae-based fats, they inevitably run up against the same challenge: getting regulatory approval.

    In Europe, that means submitting a detailed novel food dossier to the European Food Safety Authority (EFSA). But what happens to that data once submitted? In most cases, it becomes “confidential by default”, and that raises deeper questions about transparency, trust, and the pace of food innovation.

    The current system: slow, opaque, and cautious

    EFSA’s approach to novel food applications is cautious by design. Companies submit extensive documentation covering composition, toxicology, manufacturing processes, and proposed uses. Much of this data is treated as confidential unless the applicant agrees otherwise or EFSA decides that specific information must be made public.

    In practice, while EFSA does publish a list of applications under assessment, the public has no access to the full content of those dossiers, including the specific scientific rationale, data models, or risk concerns being reviewed. EFSA publishes a final opinion if one is reached, though there is no visibility into the review process itself, nor any obligation to explain delays, withdrawals, or failed submissions.

    While this protects trade secrets, it creates an ecosystem where other stakeholders, too, including competitors, researchers, investors, and even consumers, have limited visibility into what kinds of products are being reviewed, where they are in the process, and why some are delayed or rejected.

    lab grown meat approval
    Courtesy: Sherry Hack

    Why transparency matters

    Food safety is a public good. When regulatory processes are opaque, it can undermine public trust, especially when it comes to novel technologies like cultured meat, precision fermentation, or synthetic biology. Without transparency, confusion and speculation fill the gap, creating mistrust where clarity is most needed.

    Moreover, it creates inefficiencies: multiple companies may duplicate effort, or pursue similar applications without realising that EFSA has already issued clarifications or raised concerns about comparable substances.

    Other models: What the UK and US are doing differently

    The UK’s Food Standards Agency (FSA), post-Brexit, has experimented with a regulatory sandbox model for cultivated meat that encourages open dialogue between applicants and regulators. More notably, they offer structured pre-application support and publish limited information about applications in progress.

    In the US, the GRAS (Generally Recognized As Safe) notification process often results in public postings of company-submitted safety summaries and FDA responses. While they are redacted for trade secrets, they are still accessible to scientists, investors, and even competitors. This creates a richer ecosystem of shared knowledge and regulatory learning.

    These alternative models demonstrate how transparency doesn’t have to come at the cost of safety, and in fact, can improve trust and regulatory efficiency.

    eu precision fermentation
    Courtesy: Onego Bio

    The downside of secrecy: chilling innovation

    Startups, especially those navigating EFSA’s long timelines, often operate in near-silence for two to three years while their dossier sits under review. This not only slows down innovation, but can scare off investors, who are reluctant to fund what they cannot see or benchmark against. When no one knows what has been approved or rejected, and why, the system becomes harder to navigate.

    Time for a shift? Rethinking transparency

    A more balanced model is needed. One that protects genuine proprietary information, while also releasing anonymised summaries, procedural timelines, or outcome rationales.

    Imagine a system where:
    – Applicants consent to summary publication at submission.
    – EFSA shares anonymised rejection reasons.
    – Public dashboards track dossier status.
    – Industry can learn from precedent without compromising IP.

    Would this benefit startups and SMEs? Very much so. It would help EFSA itself, an agency with world-class scientists who are sometimes constrained by outdated confidentiality rules. Greater transparency would reduce repetitive questions, make workflows more efficient, and allow the agency’s scientific work to be better understood and trusted by the public.

    lab grown meat ban
    Courtesy: Mosa Meat

    Final thoughts

    The “confidential by default” culture served a purpose when food innovation moved slowly. In today’s fast-evolving foodtech world, where scientific literacy and public scrutiny are both rising, the EU must modernise how it balances IP protection with public transparency.

    Trust in novel foods will depend not only on their safety, but on how that safety is demonstrated, communicated, and understood. It’s time to bring more light into the system.

    Without reform, we risk turning Europe’s food safety system into a bottleneck instead of a bridge — one that slows down the very innovation it was designed to protect.

    That light isn’t just for startups or regulators. It’s for the public as well, who deserve a clearer view of how safety decisions are made. Making these systems more understandable, more visible, and more connected to real-world innovation must be part of how we build trust in the future of food.

    The post Opinion: Confidential by Default? The Transparency Dilemma in Europe’s Novel Foods System appeared first on Green Queen.

    This post was originally published on Green Queen.

  • believer meats fda approval
    4 Mins Read

    Israeli food tech firm Believer Meats has secured US FDA approval for its cultivated meat, and completed the construction of its manufacturing facility.

    Believer Meats has become the fifth cultivated meat startup to secure regulatory clearance in the US, having received a ‘no questions’ letter from the Food and Drug Administration (FDA).

    The Israeli startup has also completed the construction of the world’s largest cultivated meat factory in North Carolina, and is the first non-US company to be greenlit by the FDA.

    The food safety agency’s letter and scientific memo haven’t been published on its website yet, but the news was confirmed by Believer Meats CEO Gustavo Burger. In a post on LinkedIn, he called it “a transformative moment for Believer Meats and the cultivated meat industry as a whole”.

    “This is more than just progress – it’s a defining moment, a bold leap forward in our vision to lead food innovation that cares for the planet,” he said.

    The announcement came the same day California’s Mission Barns secured the facility and labelling nods from the US Department of Agriculture (USDA) for its cultivated pork fat.

    Believer Meats’ tech could make cultivated meat for $6.20 per lb

    lab grown meat cost
    Courtesy: Believer Meats

    Formerly known as Future Meat Technologies, Believer Meats was founded in 2018 by Yaakov Nahmias, a biomedical engineering professor at the Hebrew University of Jerusalem.

    The cultivated chicken maker leverages centrifuge-based perfusion and a cell media rejuvenation process that can optimise cell performance and save water, nutrients, and resources, allowing it to reduce production costs by eliminating byproducts and enabling the reuse of media.

    Last year, it demonstrated how tangential flow filtration (TFF), an efficient way to separate and purify biomolecules, can be an effective method for the continuous manufacturing of cultivated meat. It also introduced an animal-free culture medium that cost just $0.63 per litre, further allowing the startup to lower production costs.

    believer meats
    Courtesy: Believer Meats

    Inspired by how Ford’s automated assembly line transformed the auto industry in the early 20th century, their new bioreactor assembly method allowed biomass expansion of 130 billion cells per litre, with a yield of 43% weight per volume. This process of cultivating the chicken cells was carried out continuously for over 20 days, leading to daily harvests of the biomass.

    Believer Meats claimed this could bring down the cost of cultivated chicken to $6.20 per lb on a 50,000-litre scale, in line with the retail price of conventional USDA organic chicken.

    Getting the FDA green light is the first step towards full regulatory approval. The company will now require USDA’s clearance for its production facility and product labelling before bringing its cultivated chicken to the market.

    “As we move forward, our focus remains on execution – advancing cultivated meat from promise to product, and contributing to a more resilient, sustainable food system,” said Burger.

    A milestone year for cultivated meat approvals

    believer meats wilson nc
    Courtesy: Believer Meats

    Believer Meats first announced plans for its $123M facility in late 2022. The 200,000 sq ft plant, located in Wilson County, North Carolina, features an innovation centre and tasting kitchen, and will be able to churn out 12,000 tonnes of cultivated chicken every year.

    “Commissioning of the factory is underway now, and we are working with the USDA on the final steps for our facility’s grant of inspection,” the firm remarked on LinkedIn.

    It has partnered with German engineering firm GEA to develop processes to lower the costs and emissions of manufacturing cultivated meat. The two entities are focusing on advancements in bioreactor tech, perfusion systems, and media rejuvenation, and adopting strategies like optimised water usage, power consumption, and circular economy initiatives (such as waste stream utilisation).

    believer meats chicken
    Courtesy: Believer Meats

    “With our regulatory progress on track, production facility complete, and clear path to market, we are closer than ever to delivering cultivated meat at scale, strengthening global food security, and helping shape a more sustainable food system,” Believer Meats said.

    Four other cultivated meat startups have already received regulatory approval in the US: Eat Just‘s Good Meat, Upside Foods (both for chicken), Mission Barns (for pork fat), and Wildtype (for salmon).

    Globally, a handful of startups have been cleared to sell cultivated meat. Good Meat has approval in Singapore, Aleph Farms in Israel, while Vow is cleared to sell in SingaporeAustralia and New Zealand. And in the UKMeatly has commercialised cultivated chicken for pets. Regulators in the EUSwitzerland, Australia, Thailand and South Korea are evaluating applications too, while the UK has created a designated regulatory sandbox.

    Believer Meats’s approval is the fourth such instance this year, a much-needed boost to a category that has struggled to raise funds and faced political attacks via state-level bans in the US. And all signs point to further regulatory nods in the coming months.

    The post Believer Meats Earns FDA Approval & Completes World’s Largest Factory for Cultivated Meat appeared first on Green Queen.

    This post was originally published on Green Queen.

  • beyond meat mycelium steak
    4 Mins Read

    US plant-based giant Beyond Meat has launched its hotly anticipated mycelium steak at New York City’s Ladybird and all BOA Steakhouse locations.

    Beyond Meat is going beyond plants for its latest product launch, turning to fungi in a bid to attract consumers still unconvinced by the taste and texture of meat alternatives.

    The company has launched the Beyond Steak Filet, a mycelium-based whole cut that ‘bleeds’ like beef and delivers a tender, juicy bite reminiscent of a premium steak.

    The mycelium steak also contains fava bean protein and avocado oil – two ingredients that the company turned to last year to address nutritional concerns – and offers 28g of protein per serving.

    It is now on the menu at New York City eatery Ladybird and all four locations of restaurant chain Boa Steakhouse. This rollout follows the steak’s quiet debut at Next Level Burger and Veggie Grill earlier this month, where it features in the All American Vegan menu alongside broccoli, potatoes, and a choice of melted blue cheese, a creamy peppercorn sauce, or chimichurri.

    “We’re bringing something bold and inventive to the plant-forward scene with our Beyond Steak Filet – a protein crafted from plants that delivers the rich flavour and texture of a premium cut,” said Diana Stavaridis, culinary director at Beyond Meat.

    How the Beyond Steak Filet will be served

    beyond mycelium
    The Beyond Steak Filet as part of baos at Ladybird, New York City | Courtesy: Beyond Meat

    Situated in the East Village, Ladybird is a vegan tapas bar known for its vegetable-forward dishes. It will showcase the Beyond Steak Filet in a bao bun.

    “Partnering with a beloved dining destination like Ladybird is an exciting opportunity for any chef,” said Stavaridis. “Our aim is to offer the indulgence of a classic dining experience – rooted in vegetables.”

    In line with the company’s approach of targeting meat-eaters, the mycelium steak will roll out at Boa Steakhouse too. The chain has locations in West Hollywood, Santa Monica, Manhattan Beach and Austin, with another opening soon in Las Vegas.

    Here, the fermentation-derived product will be the centrepiece of a Club Room Style Steak Frites dish. It’s part of Boa and its chef Brendan Collins’s efforts to expand the steakhouse experience with innovative and thoughtful options.

    “The launch of Beyond Steak Filet on our menu allows us to extend that hospitality to more people, without compromising on quality or creativity,” said Collins.

    “It also gives our culinary team the chance to explore new ingredients while staying true to what we do best – serving food that’s thoughtful, delicious, and a little unexpected,” he added.

    beyond mycelium steak
    A Beyond Steak Filet served at Boa Steakhouse | Courtesy: Beyond Meat

    “The avocado oil gives us that high smoke point we need for a beautiful sear and caramelisation, locking in flavour and texture,” explained Stavaridis. “This is all about delivering that classic steakhouse experience – without compromise.”

    Beyond Meat did not respond to questions about the use of mycelium and its retail plans for the Steak Filet at the time of writing.

    Beyond Meat eyes turnaround with mycelium steak

    The new steak, which is set to roll out at more restaurants across the US soon, was first announced by Beyond Meat CEO Ethan Brown last year, who imagined it as an alternative to chicken, salad toppings, and burrito fillings.

    “The focus on this has been a very small number of ingredients, very high protein, very low saturated fat,” he told CNBC.

    The company teased the product at Natural Products Expo West in Anaheim, California earlier this year. At a taste test, Green Queen’s attendee, Alessandra Franco, was left impressed. “Beyond very much delivered on its promise of a steak that ‘mirrors the texture, flavour, and experience of a premium USDA steak fillet’,” she wrote. “The mouthfeel, texture, and flavour were all spot on.”

    The mycelium steak is an effort to address a number of concerns about vegan meat alternatives in the US. Health is the main reason Americans eat plant-based food; that said, a third of Americans (32%) last year had been buying fewer plant-based products because they didn’t like how they tasted.

    mycelium steak
    Courtesy: Beyond Meat

    In a restaurant setting, however, over half of consumers (54%) said they wouldn’t choose a main with plant-based meat because of its taste, and 42% blamed the texture.

    Beyond Meat has been ramping up its health messaging, via packaging, product development and a documentary, and has blamed “intense misinformation” for the sales slump of plant-based alternatives. The company itself had a “disappointing Q1”, witnessing a 9% drop and getting a $100M debt financing deal.

    It is now betting on mycelium to help turn its fortunes around. The ingredient has become a darling of the alternative protein industry, and fermentation startups have kept attracting investors in an otherwise dire funding landscape. The root-like structure of filamentous fungi, mycelium is a complete protein with a very low environmental footprint and can be adapted to match the flavour and texture of meat.

    The Beyond Steak Filet will compete with the likes of The Better Meat CoMeati and others in the US. Can fungi be it get its mojo back?

    The post Beyond Meat Debuts Whole-Cut Mycelium Steak Filet at US Restaurants appeared first on Green Queen.

    This post was originally published on Green Queen.

  • mission barns
    7 Mins Read

    US food tech startup Mission Barns has secured the USDA greenlight for its cultivated pork fat, paving the way for its launch into Sprouts and restaurant group Fiorella this quarter.

    While states continue to ban cultivated meat, at the federal level, these proteins are having a milestone year.

    The US Department of Agriculture (USDA) has authorised the San Francisco pilot plant and product label for Mission Barns’ cultivated pork fat, three months after the Food and Drug Administration (FDA) issued a ‘no questions’ letter for the novel ingredient.

    It means the startup has now completed the full regulatory pathway approval for cultivated meat in the US, enabling the launch of its first products into the market.

    “The FDA oversees the safety of the cell culture process, while the USDA inspects and approves the production facility and labelling for meat products. Together, they confirm that our cultivated pork ingredient is safe, truthfully labelled, and legally cleared to be sold as food,” Cecilia Chang, chief business officer of Mission Barns, tells Green Queen.

    “It’s a critical milestone that allows us to launch commercially in the US – and one that sets the foundation for regulatory confidence in other countries as well.”

    The company’s cultivated fat is mixed with plant-based ingredients to form Italian-style meatballs and applewood-smoked bacon, which will debut at Bay Area restaurant Fiorella Sunset and Sprouts Farmers Market this quarter.

    Pea protein for meatballs, wheat for bacon

    mission barns usda approval
    Courtesy: Mission Barns

    Founded in 2018 by CEO Eitan Fischer, Mission Barns uses belly fat cells from American Yorkshire pigs and grows them in bioreactors to make its Mission Fat.

    It is among a number of startups – including Hoxton FarmsSteakholder FoodsGenuine Taste, and Mosa Meat – opting to commercialise cell-cultured fats, which are a more viable way to bring cultivated meat to market in the medium term. Since fat is the primary flavour carrier, even a little bit goes a long way in replicating conventional meat.

    “Our products are a blend of plant-based protein and a low inclusion rate of cultivated pork fat – typically in the single digits. Even at that level, the fat delivers a significant boost in flavour, juiciness, and mouthfeel that plant-based ingredients alone can’t replicate,” says Chang.

    The startup uses pea protein for its meatballs and wheat protein for its bacon. “Other ingredients include familiar pantry staples like spices and herbs. The cultivated fat is what elevates the entire experience – it’s the functional and sensory bridge between conventional meat and plant-based alternatives,” she adds.

    Such hybrid meats also offer a cost advantage, as cultured fat is a lot cheaper and faster to produce than lean meat. Chang describes it as a “low-inclusion, high-flavour ingredient that enables our partners to create cost-effective, delicious products with a fraction of the cultivated input”.

    Mission Barns’s pork products are currently priced in line with premium meat, which reflects the “novelty and small-scale nature of cultivated production”. “But our long-term goal is price parity – and we’re taking a pragmatic, partner-driven path to get there,” she says.

    At the heart of that strategy is its novel bioreactor technology, which marks a departure from the single-cell suspension tanks of the biopharma sector and enables more efficient, scalable, and cheaper production. This allows Mission Barns to serve a range of ingredient and co-development partners across the foodservice and CPG sectors.

    “By working with food companies and manufacturers to integrate our fat into familiar formats, and scaling our proprietary bioreactor technology through strategic licensing, we can bring down costs across the value chain and make better meat more accessible, faster,” Chang notes.

    When asked by Green Queen, Mission Barns declined to provide details about specific ingredients, prices, and nutritional facts at this time.

    Cultivated pork to feature in pastas, polentas and Italian classics

    lab grown meatballs
    Courtesy: Mission Barns

    Mission Barns will launch its hybrid bacon and meatballs at Fiorella Sunset in San Francisco in the coming weeks. “The team there has been incredibly collaborative in developing dishes that showcase our cultivated fat,” says Chang.

    “While we can’t share the full menu just yet, you can expect comforting, familiar formats – think Italian classics like pastas and polenta – where the richness and flavour of real pork fat make a real difference.”

    Meanwhile, select Sprouts locations will carry its meatballs, becoming the first supermarket in the US to sell cultivated meat. “We anticipate hitting shelves at Sprouts Farmers Market in Oakland in Q3. This rollout is designed to help us learn quickly from real consumer feedback and scale responsibly,” says Chang.

    With the US approvals secured, the company is now speeding up its B2B efforts both domestically and internationally. “Cultivated fat is a powerful ingredient that enhances taste, texture, and functionality, whether it’s used in hybrid products or to upgrade plant-based formulations,” she reveals.

    “Our go-to-market strategy is focused on working with our B2B partners across both traditional meat and plant-based sectors,” adds Chang. This is in line with the business models of several other cultivated meat producers, including Dutch firm Meatable.

    “We’re also licensing our proprietary bioreactor technology and regulatory know-how to partners looking to produce cultivated meat themselves,” she says. “This includes companies that want to scale their own cultivated pork offerings or integrate our platform into their existing infrastructure. It’s not just about ingredient supply, it’s about enabling the broader industry to scale cultivated meat faster, together.”

    Dual US approval will help international expansion

    mission barns bacon
    Courtesy: Mission Barns

    Upon launch, Mission Barns will be just the fourth company to sell cultivated meat in the US, following Eat Just‘s Good Meat, Upside Foods (both of which earned the USDA nod in 2023), and Wildtype, which received FDA approval for cultivated salmon in June (there’s no USDA review for this species).

    Globally, a handful of startups have received regulatory nods. Good Meat has approval in Singapore, Aleph Farms in Israel, while Vow is cleared to sell in SingaporeAustralia and New Zealand. And in the UK, Meatly has commercialised cultivated chicken for pets.

    Regulators in the EUSwitzerlandAustralia and Thailand are evaluating applications too while the UK has created a designated regulatory sandbox, and judging from its inventory, the US FDA seems to have received at least four others. Which other markets is Mission Barns eyeing?

    “Right now, our focus is on the US – it’s one of the largest meat markets in the world, and we’ve built strong momentum here with both FDA and USDA clearance,” says Chang. “That said, we’re working closely with our B2B partners to identify high-priority markets for near-term launches – particularly regions that recognise or align with the US regulatory process, such as Singapore and parts of Asia.

    “These regions are either already open to cultivated meat or actively shaping their frameworks, and our dual-agency approval puts us in a strong position to enter with credibility and speed when the time is right.”

    Mission Barns gears up for fundraising

    mission barns funding
    Mission Barns chief business officer Cecelia Chang and CEO Eitan Fischer | Courtesy: Mission Barns

    Mission Barns’s regulatory success comes amid widespread funding and political challenges for cultivated meat. After VCs invested $1.3B into the category in 2021, capital has diminished dramatically. In 2023, funding fell by 75%, followed by another 40% drop in 2024, reaching just $137M. It has forced some cultivated meat startups to shut down, and others to make cutbacks.

    The trend has continued this year, with this segment attracting just $35M in Q1 2025 (most of which came from Aleph Farms’s $29M raise).

    Mission Barns itself has raised over $60M to date, and the startup remains confident in the sector’s investment fortunes. “While the broader food tech sector has tightened, we’re seeing renewed investor interest in companies with real traction and a clear path to market,” says Chang.

    “Our capital-light B2B model, proprietary bioreactor platform, and focus on low-inclusion cultivated fat as a flavouring ingredient make Mission Barns a uniquely de-risked and scalable entry point into cultivated meat,” she adds.

    “Following our recent regulatory milestones, we’re preparing for our next fundraising round to support commercial scale-up, strategic licensing, and global expansion.”

    Meanwhile, seven states have now banned cultivated meat in the US, while several have put restrictions on how they can be labelled. Others are looking to make similar moves. At the same time, however, health secretary Robert F Kennedy Jr has announced his Make American Biotech Accelerate vision, part of which is a promise to “dismantle the barriers” to biotech development and approvals.

    “Not everyone has to love or eat cultivated meat – but in a free market, everyone should have the right to choose it, especially after it’s been rigorously reviewed and approved by federal regulators,” Chang says, suggesting that the state-level restrictions are “not grounded in science or safety concerns”.

    “Our products are legally classified as meat, and efforts to block or mislabel them only create confusion, suppress innovation, and limit access to safer, more sustainable options. We’re committed to working within the legal system to defend truth in labelling, scientific integrity, and the fundamental right of consumers to decide what’s on their plate.”

    The post Mission Barns Completes USDA Approval to Clear the Way for Cultivated Pork Fat Launch appeared first on Green Queen.

    This post was originally published on Green Queen.